Elza Hean
Selangor
Summary
Experienced Digital Content Manager with over 7 years in content writing, editing, and 6 years in digital marketing. Works well independently as well collaboratively. Passionate about crafting engaging web content, newsletters, and blog posts. Seeking a challenging role to contribute my skills to drive brand awareness and enhance online presence.
Overview
12
12
years of professional experience
Work History
Digital Content Lead and Editor
Everten Group Services
01.2023 - 04.2025
- Produced high-quality written content for web pages, blog posts, newsletters, and product descriptions.
- Improved website traffic by 50% through SEO-optimised content
- Increased publication's readership by 20% through editing and content improvement
- Developed targeted segmentation strategies, boosting engagement by 30% and conversions.
- Optimised email campaigns, increasing open rates up to 40% and clickthrough rates by up to 10%.
- Managed competing deadlines with efficiency.
- Created high-converting landing pages and persuasive product descriptions.
- Strengthened content through proofreading and editing in adherence to brand guidelines.
- Collaborated with the marketing team to understand product features and benefits, ensuring accurate and compelling product descriptions.
- Optimise content for search engines and improve organic visibility.
- Managed content publication schedules for social media and newsletters.
- Develop and implement content strategies to enhance brand visibility.
- Implemented automation workflows that enhanced customer retention and lifecycle marketing.
- Conducted thorough keyword research and optimised content for SEO to improve organic visibility and increase website rankings.
- Collaborate with the design and marketing team to ensure consistent messaging and design across various channels and email campaigns.
Digital Content Writer - Senior Digital Content Writer
Everten Group Services
10.2018 - 12.2022
- Produced high quality written content for web pages, blog posts, newsletters, and product descriptions.
- Increased online views by 15% through editing and content improvement
- Addressed technical SEO issues, enhanced site speed, and optimised site architecture, leading to higher search engine rankings and improved user experience.
- Achieved top rankings for competitive and industry-specific keywords on Google by implementing SEO writing techniques.
- Conducted research on industry-related topics to create informative and engaging content.
- Collaborated with the digital and marketing teams to understand product features and benefits, ensuring accurate and compelling product descriptions.
- Edited and proofread content to ensure clarity, coherence, and adherence to brand guidelines.
- Utilised SEO techniques to optimise content for search engines and improve organic visibility.
- Managed content publication schedules for social media and newsletters.
Content Writer
HungryGoWhere
10.2017 - 08.2018
- Successfully gain 500k-1million views each month through posting new articles and updating older pieces for current on-trend topics
- Written, edited and published 3-4 articles weekly.
- Managed and update social media posts daily.
- Attended events to cover stories and interviews.
- Engaged with clients to coordinate the delivery of advertorials and client-driven content.
- Ensured all written quality content, features, and information are up to date on website.
- Created Insta-story video content for promotional advertising.
- Managed company’s administration.
- Assisted in gathering data and statistics weekly.
Content Writer (internship)
Food Advisor
05.2013 - 06.2013
- Written and published 5-6 short articles daily
- Ensured written quality, features, and information are up to date
- Visited restaurants to conduct food tasting and interview
- Ensured all food articles from food tasting are written up and published
Education
Bachelor of Science - Communications And Media Studies
Loughborough University
Leicester, United Kingdom 07.2017
Bachelor of Arts - Mass Communications (Advertising)
Taylor's Lakeside University
Subang Jaya07.2015
Skills
- Copywriting and editing
- Editorial messaging
- Content marketing
- Marketing strategy
- E-mail marketing (EDM)
- HTML
- SEO
- Digital media design
- Wordpress
- Magento
- Klaviyo
- Mailchimp
- Power BI
- Keyword Surfer
- Google Analytics
- Moz
- Microsoft Office
- Shopify
Languages
English
Bilingual or Proficient (C2)
Malay
Advanced (C1)
Japanese
Beginner (A1)
Timeline
Digital Content Lead and Editor
Everten Group Services
01.2023 - 04.2025
Digital Content Writer - Senior Digital Content Writer
Everten Group Services
10.2018 - 12.2022
Content Writer
HungryGoWhere
10.2017 - 08.2018
Content Writer (internship)
Food Advisor
05.2013 - 06.2013
Bachelor of Science - Communications And Media Studies
Loughborough University
Bachelor of Arts - Mass Communications (Advertising)
Taylor's Lakeside University
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