Elvis Mun
Kuala Lumpur
Summary
Strategic Digital Marketing Manager with background in developing and implementing comprehensive digital marketing strategies. Strengths include strong knowledge of SEO, SEM, social media platforms, content creation, website analytics and e-mail marketing. Demonstrated success in enhancing online presence while driving growth and improving brand image. Proven ability to lead teams towards goal attainment through innovation and creativity.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
bolttech
Kuala Lumpur
11.2022 - Current
- As a Digital Marketing and Growth Manager in the insurtech sector, I combine creativity, data-driven insights, and financial industry expertise to drive customer acquisition, elevate brand visibility, and achieve revenue growth
- With a passion for emerging trends and innovation, I craft strategies that resonate with target audiences and deliver measurable business impact
- -Revenue Growth: Designed and executed high-impact marketing initiatives aligned with business objectives, driving revenue across Southeast Asia
- -Social Media & Content: Created engaging content for platforms like TikTok, Instagram, and Facebook; supported landing page copywriting and customer communication strategies
- -Data-Driven Optimization: Leveraged analytics and social listening tools to refine sales funnels, enhance customer engagement, and inform strategic decisions
- -Innovative Marketing: Deployed guerrilla and test-and-learn campaigns, generating buzz and boosting conversion rates
- -Regional Market Support: Delivered localized marketing solutions to key markets in Indonesia, the Philippines, Vietnam, and Singapore, aligning campaigns with regional needs
- -Priority Account Support: Spearheaded tailored marketing initiatives for priority accounts, driving significant results and strengthening partnerships
Digital Marketing Specialist
J Digital Enterprise
Kuala Lumpur
05.2020 - 04.2023
- Company Overview: Empowering Local SMEs and MicroRetailers Through Digital Innovation
- I specialize in providing tailored internet marketing solutions to help local SMEs and micro-retailers enhance their online presence, connect with their target audience, and achieve measurable growth
- -Video Production: Created engaging and visually compelling whiteboard animation videos to elevate brand storytelling and customer engagement
- -Social Media Campaigns: Designed and executed targeted social media campaigns, including Facebook and YouTube ads, to drive traffic, boost brand visibility, and generate leads
- -Google Ads Management: Developed and managed effective Google Ads campaigns, optimizing performance to maximize ROI for clients
- -Web Design Services: Delivered user-friendly, aesthetically appealing websites that align with client branding and facilitate a seamless customer experience
- -Copywriting: Produced persuasive and impactful copy for websites, landing pages, ad campaigns, and promotional materials to effectively communicate brand messages
- -Facebook Ads Campaigns: Devised data-driven Facebook ad strategies to target key demographics and achieve measurable business outcomes
- Empowering Local SMEs and MicroRetailers Through Digital Innovation
General Insurance Specialist
Great Eastern General Insurance Malaysia Berhad
05.2016 - 04.2023
- Company Overview: Driving Revenue Growth and Operational Excellence in Bancassurance
- As a General Insurance Specialist in Bancassurance (Retail Banking), I focus on driving revenue growth, enhancing product development, and optimizing operational processes to support banking partners and deliver value to customers
- -Reported to the Head of Bancassurance, driving insurance revenue growth through strategic initiatives
- -Collaborated with banking partners to expand their insurance business and develop tailored solutions
- -Coordinated and assisted in product development, including retail insurance including travel insurance channel capabilities
- -Managed end-to-end operations of the houseowner insurance portfolio
- -Delivered product training for new staff, ensuring readiness and expertise
- -Worked closely with internal stakeholders and banking partners to align strategies and execution
- -Initiated IT projects to enhance sales, marketing, and operational excellence
- -Assisted in building telemarketing channels and online distribution platforms for banking partners
- -Supported ad hoc projects to address emerging business needs
- Driving Revenue Growth and Operational Excellence in Bancassurance
- -Retail Banking: Developed insurance initiatives aligned with retail banking strategies
- -Innovation: Introduced process improvements and channel innovations to enhance customer experience and operational efficiency
Property and Casualty Claims Examiner
Allianz General Insurance Company
Kuala Lumpur
05.2015 - 04.2016
- As a Claims Examiner specializing in property and casualty insurance, I focus on delivering efficient and equitable resolutions to insurance claims, ensuring customer satisfaction while aligning with company policies and industry standards
- -Claims Assessment: Reviewed and evaluated claims for property insurance, houseowner/householder policies, miscellaneous coverage, engineering risks, and personal accident (PA)
- -Settlement Processing: Ensured timely and fair settlement of claims, balancing customer expectations with policy terms and conditions
- -Risk Analysis: Conducted in-depth investigations to verify claims validity and prevent potential fraud
- -Customer Communication: Provided clear and professional communication to policyholders throughout the claims process, ensuring transparency and trust
- -Compliance & Documentation: Maintained accurate records and ensured compliance with regulatory requirements and company guidelines
- -Property Insurance: Managed claims related to residential and commercial property losses
- -Houseowner/Householder Policies: Delivered expert handling of home-related claims, ensuring swift resolutions
- -Miscellaneous & Engineering: Assessed diverse claims, including engineering-related risks, with a meticulous attention to detail
- -Personal Accident (PA): Oversaw PA claims, providing compassionate and efficient resolutions for policyholders
Senior Executive (Agency Development)
09.2014 - 04.2015
- As a Senior Executive in Agency Development, I focus on empowering General Insurance (GI) agents through targeted training programs, performance analysis, and campaign management to achieve sustained growth and success
- -Agency Training Programs: Coordinated and implemented comprehensive training initiatives to enhance agent skills and boost sales production
- -Retail Agent Development: Developed strategic plans to recruit, retain, and grow a network of high-performing retail agents
- -Performance Analysis: Conducted in-depth post-sales performance analysis, identifying areas for improvement and providing actionable insights to enhance results
- -Campaign Management: Designed and executed sales campaigns to motivate agents and drive higher engagement and productivity
- -GI Agents Training: Delivered impactful training sessions tailored to the needs of General Insurance agents, equipping them with the tools to excel
- -Performance Optimization: Leveraged data-driven insights to identify growth opportunities and refine agent strategies
- -Strategic Campaigns: Managed campaigns to align agent efforts with broader business goals, fostering collaboration and achievement
Senior Executive
01.2013 - 09.2014
- As a Senior Executive in Branch Planning and Support, I play a key role in driving sales performance and ensuring efficient workforce planning to align with organizational goals
- -Performance Management: Assisted management in setting and monitoring sales performance targets, ensuring alignment with business objectives
- -Project Execution: Supported strategic projects aimed at boosting branch sales productivity and operational efficiency
- -Workforce Planning: Developed and implemented effective sales workforce plans, optimizing resource allocation to meet performance goals
- -Data-Driven Insights: Leveraged sales data to provide actionable insights, enabling informed decision-making for performance improvement
- -Sales Workforce Planning: Ensured the right resources are in place to meet branch sales objectives effectively
- -Performance Management: Provided continuous support in setting and achieving performance benchmarks, driving consistent sales growth
Management Associate
03.2011 - 12.2012
- Completed an 18-month structured rotational program designed to provide a comprehensive understanding of the General Insurance business through diverse functional exposure and professional development
- -Rotational Attachments: Gained hands-on experience across key areas, including Underwriting, Claims, Corporate Development, Branch Operations, and Sales & Distribution
- -Stretch Assignments: Tackled high-impact projects to develop problem-solving and strategic thinking skills
- -Leadership Training: Participated in structured programs to build leadership capabilities
- -Mentoring: Received guidance and mentorship from senior management to support career growth
Telemarketing Representative
American International Assurance Berhad
07.2005 - 03.2006
- Focused on driving customer acquisition and promoting retail general insurance solutions tailored to external customers' needs
- -Product Promotion: Marketed and educated customers on retail general insurance products, including Personal Accident and Term Life policies
- -Customer Engagement: Built strong relationships through effective communication, addressing customer inquiries and ensuring satisfaction
- -Sales Targets: Achieved and exceeded sales goals by identifying customer needs and offering tailored solutions
- -Personal Accident: Promoted coverage to protect against unexpected injuries and events
- -Term Life: Offered affordable life insurance solutions to meet customers' financial security goals
Credit Processing Officer
OCBC BANK (M) BERHAD
07.2004 - 03.2005
- Responsible for assessing and recommending non-collateral loan applications to ensure creditworthiness and minimize risk for the organization
- -Loan Assessment: Evaluated credit card and personal loan applications, providing informed recommendations based on financial data
- -Risk Evaluation: Conducted thorough analysis to assess the risk and ensure compliance with lending policies and regulations
- -Approval Support: Collaborated with the credit team to process and approve loans while maintaining a focus on customer satisfaction
- -Credit Cards: Processed applications for credit card offerings, ensuring customers met the criteria
- -Personal Loans: Assessed personal loan applications, ensuring accurate evaluation and effective decision-making
Education
BA HONS - BANKING AND FINANCE
Sheffield Hallam University
01.2011
Skills
- Internet marketing
- Copywriting and editing
- Keyword analysis
- Email marketing campaigns
- Google analytics expertise
- Content marketing
- Content development
- Marketing strategies
- Online engagement
- SEO proficiency
Websites
Certification
MII
Languages
- English, Professional Working
- Chinese, Professional Working
- Bahasa Malaysia, Native or Bilingual
- Cantonese, Native or Bilingual
Timeline
Digital Marketing Manager
bolttech
11.2022 - Current
Digital Marketing Specialist
J Digital Enterprise
05.2020 - 04.2023
General Insurance Specialist
Great Eastern General Insurance Malaysia Berhad
05.2016 - 04.2023
Property and Casualty Claims Examiner
Allianz General Insurance Company
05.2015 - 04.2016
Senior Executive (Agency Development)
09.2014 - 04.2015
Senior Executive
01.2013 - 09.2014
Management Associate
03.2011 - 12.2012
Telemarketing Representative
American International Assurance Berhad
07.2005 - 03.2006
Credit Processing Officer
OCBC BANK (M) BERHAD
07.2004 - 03.2005
MII
BA HONS - BANKING AND FINANCE
Sheffield Hallam University
Similar Profiles
Aminat AdeyemiAminat Adeyemi
Managing Director Sales - New Logo Hunter at BolttechManaging Director Sales - New Logo Hunter at Bolttech
Jan Dranzen DomingoJan Dranzen Domingo
SENIOR BUSINESS DEVELOPMENT MANAGER at BOLTTECH DEVICE PROTECTION PHILIPPINES INC.SENIOR BUSINESS DEVELOPMENT MANAGER at BOLTTECH DEVICE PROTECTION PHILIPPINES INC.
JOSEPHINE MAE CH'NG WONGJOSEPHINE MAE CH'NG WONG
Ocean Export Executive at USAHA PINTAS SDN BHDOcean Export Executive at USAHA PINTAS SDN BHD