Summary
Overview
Work History
Education
Skills
Personal Information
Timeline
Generic
Elise Yap Jia Jia

Elise Yap Jia Jia

A Forward-thinking Professional With Experience In Local Corporate, Commercial And Business Banking, Dedicated To Striving For Better Results
Kuala Lumpur, Cheras

Summary

Over 10 years of experience in Financial Services Industry with strong focus in Local Corporate & Commercial sales, Credit, Business Development. A proven track record in driving profitability and managing portfolio of accounts with revenues ranging from RM1mm To RM3billion. Capabilities span across different segmentation include Business Banking, Commercial & Local Corporate. In addition, experience to lead a team of 5 members under Business Banking.

Overview

2025
2025
years of professional experience
14
14
years of post-secondary education
4
4
Languages

Work History

Business Development Manager (AVP)

Citibank MY, Local Corporate & Commercial Bank
Jalan Ampang, Kuala Lumpur
5 2022 - Current

Responsibilities:

  • Acquisition of new deals with varying, complex financial needs, with the objective of revenue growth and good credit quality, in line with bank credit standards, policies, and processes.
  • Generated new business with marketing initiatives and strategic plans.
  • Identify & cross-sell banking products, including cash management, trade finance, trade services, structured trade products, foreign exchange, commodities, fixed income, loans (including syndicated, bilateral), and capital market products.
  • Responsible for all credit aspects of the relationship, including annual reviews, early problem recognition, and remedial management.
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding by driving compliance with applicable laws, rules, and regulations, adhering to policy, and applying sound ethical judgment.

Key Achievement

  • Acquisition of a new deal with a RM1.5 billion revenue size will bring in maximum profit to the bank.
  • Involve in mega deal and managed high net worth sensitive client.
  • Manage of client with CMO global deal with revenue of USD4million to the bank.
  • 1st pioneer staff in Malaysia to be involved in new sales force system enhancement, with reporting to US Financial Institute.
  • Participate of employee club - "voice of employee" to participate organize staff activities and events.

Team Head (AVP)

UOB Business Banking
, Kuala Lumpur
12.2014 - 04.2022

Responsible:

  • Managed the team by utilizing the manpower to support the workload and maximize the staff output.
  • Set performance expectations for the team, monitoring progress towards goals, and providing constructive feedback as needed.
  • Developed team members' skills through targeted coaching sessions, resulting in improved individual performance.
  • Quarterly business review with HOD on P&L and action plan reporting.
  • To ensure that management reports business forecast, planning, and annual budgeting are completed within the stipulated time.
  • To identify the risks and opportunities in business and work with the product and sales team to formulate actions to explore the opportunities and mitigate the risks.

Key achievement:

  • Started my career in UOB Medan Pasar branch as an Account Manager in December 2014 and promoted to Team Head in Jalan Imbi in 2019 to lead a team of 2. In 2021, I was promoted to a bigger branch in Jalan Pudu to lead a team of 5 (3 lending officers, and 2 deposit officers).
  • Awards/contribution: Top FX & CASA contribution branch in year 2019.
  • Top MM of nationwide top 1 under my team for consecutive years 2019. 2020 and 2021.
  • Credit challenge - group presentation, 2nd runner-up.
  • Highest closed sales for general insurance in year 2018.
  • Hokkaido trip winner in year 2018.
  • FX Champion, deal achiever in year 2018.
  • Top loan achiever in year 2017.

Portfolio Manager

Standard Chartered bank
Kuala Lumpur, Kuala Lumpur
01.2012 - 12.2014

Responsible:

  • Achieve revenue target set by onboarding new-to-bank clients, as well as cross-selling opportunities (lending, cash management, and treasury products) for existing clients via wallet sizing.
  • To maintain a close relationship with existing and target customers, and develop a deep understanding of the customer's business and banking requirements.
  • Responsible for sales and marketing, and driving revenue for asset and liquidity, including FOREX.

Key awards:

  • Outstanding performance in 2012.
  • Acquisition of top depositor in 2012.
  • Top achievement of Mega Deal in years 2012, 2013, and 2014.

PA to Directors /Assistant Sales and Marketing Manager

Nextnation Communication Berhad
Petaling Jaya, Petaling Jaya
09.2006 - 12.2011

Responsible:

  • Managing Director calendar (scheduling meetings, appointments, events), organizing travel arrangements, handling correspondence, drafting documents, presentations, and reports.
  • To handle & involve in personal errands & company P&C matters (pricing, costing & HR related).
  • Research & data gathering, event planning.
  • Maintaining confidentiality with sensitive personal and business information. Acting as a trusted point of contact for private or sensitive matters.
  • To involve in marketing strategy, budgeting, return on investment, and market survey for competitors.
  • Negotiated contracts with suppliers to secure favorable terms that maximized profitability, while maintaining quality standards.

Key Achievement:

  • Able to perform multitasking work.
  • Successfully negotiated with media and suppliers, helping the company save RM500k annually.
  • Promoted to Assistant Sales and Marketing Manager by next year.

Education

UPSR -

S.R.J.K.(C) Tsun Jin
Kuala Lumpur
01.1990 - 12.1995

SPM -

S.M.K. Dato Lokman
Kuala Lumpur,
01.1996 - 12.2001

Private Secretary Course (PSC) -

Systematic Secretarial Center
Kuala Lumpur
01.2002 - 12.2003

SME Banking Executive Certificate -

Asian Banking School
Kuala Lumpur
06.2019 - 07.2019

Skills

Business Development

Relationship Development

Relationship Building

Decision-Making

Team Leadership

Lead Generation

Negotiations

Sales and Marketing

Business development and planning

Training and mentoring

Training and Development

Sales Leadership

Team Collaboration

Goals and performance

Personal Information

  • Place of Birth: Kuala Lumpur
  • Gender: Female
  • Nationality: Malaysian
  • Marital Status: Married
  • Religion: Buddhist



Referral will provide upon request

Timeline

SME Banking Executive Certificate -

Asian Banking School
06.2019 - 07.2019

Team Head (AVP)

UOB Business Banking
12.2014 - 04.2022

Portfolio Manager

Standard Chartered bank
01.2012 - 12.2014

PA to Directors /Assistant Sales and Marketing Manager

Nextnation Communication Berhad
09.2006 - 12.2011

Private Secretary Course (PSC) -

Systematic Secretarial Center
01.2002 - 12.2003

SPM -

S.M.K. Dato Lokman
01.1996 - 12.2001

UPSR -

S.R.J.K.(C) Tsun Jin
01.1990 - 12.1995

Business Development Manager (AVP)

Citibank MY, Local Corporate & Commercial Bank
5 2022 - Current
Elise Yap Jia JiaA Forward-thinking Professional With Experience In Local Corporate, Commercial And Business Banking, Dedicated To Striving For Better Results