Summary
Overview
Work History
Education
Skills
Timeline
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ELAINE JONG EE LING

ELAINE JONG EE LING

Sales & Specification Executive
Kota Kinabalu

Summary

Visionary sales leader with 20+ years driving excellence in the paint and coatings industry. Proven track record of transforming underperforming branches into top revenue generators through strategic team leadership, innovative product positioning, and exceptional customer relationship management. Adept at bridging technical product knowledge with commercial acumen to deliver sustainable business growth. Currently leveraging extensive industry expertise to elevate Jotun's retail and specification sales channels while mentoring next-generation sales talent.

Overview

21
21
years of professional experience

Work History

Sales and Specification Executive

Jotun Paints (Malaysia) Sdn. Bhd.
Kota Kinabalu, Sabah
06.2023 - Current
  • Established long-term client relationships through consistent delivery of high-quality products and services.
  • Enhanced customer satisfaction by streamlining communication channels and improving response times.
  • Achieved company growth by implementing strategic marketing plans and business development initiatives.
  • Expanded market presence by identifying new business opportunities and forging strategic partnerships.
  • Inventory Management: Forecast stock requirements for 3 warehouses serving 15 retail outlets
  • Team Leadership: Manage 2 administrators and logistics personnel with weekly KPI tracking
  • Technical Sales: Serve as product expert for high-value specification projects
  • Retail Expansion: Integrated specification knowledge into retail channel, increasing upsell conversion by 22%

Branch Manager

Goldmyne Hardware Sdn Bhd
Brunei Darussalam
10.2004 - 03.2022
  • Spearheaded operational turnaround increasing annual sales from RM3.2M to RM4.8M (+50%)
  • Directed 30-member team across sales, logistics, and technical support functions
  • Pioneered "Paint Solutions" program increasing repeat business by 35%
  • Improved customer satisfaction ratings by enhancing service quality and resolving client issues promptly.
  • Implemented effective sales strategies to achieve branch targets and exceed expectations consistently.
  • Evaluated employee performance regularly through appraisals and feedback sessions to facilitate continuous development of skills and knowledge base within the team.
  • Managed branch financials including budgeting, forecasting, and expense tracking for accurate reporting and decision-making support.
  • Oversaw daily operations for streamlined efficiency, ensuring timely execution of tasks and optimal resource allocation.

Education

High School Diploma -

SMK LUMBA KUDA
KUCHING
04.2001 -

Skills

CORE COMPETENCIES*

✓ P&L Management & Sales Target Achievement

✓ Government/Private Sector Project Execution

✓ Multilingual Negotiations (English/Bahasa/Mandarin 4 dialects)

✓ Product Lifecycle & Market Positioning

✓ Team Development & Performance Coaching

✓ Retail & Specification Sales Strategy

Timeline

Sales and Specification Executive

Jotun Paints (Malaysia) Sdn. Bhd.
06.2023 - Current

Branch Manager

Goldmyne Hardware Sdn Bhd
10.2004 - 03.2022

High School Diploma -

SMK LUMBA KUDA
04.2001 -

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ELAINE JONG EE LINGSales & Specification Executive