EELYNN KONG
GM - Marketing
Kuala Lumpur
Summary
Strategic with a proven track record to drive transformation and lead large-scale initiatives to achieve business growth. A visionary leader known for ability to define big picture goals and translate deliverables into achievable bite-size targets. Hard negotiator for win-win solutions to gain buy-in at all levels of the organization. Compassionate and effective leadership style, guided by integrity and strong personal ethics. Driven marketer with career history in multi-state distributed businesses and proven skill in hiring, developing and retaining high-performance teams. Motivating leader with strengths in building strategic relationships to support key business initiatives. Highly skilled in change management, and management transition. Offering excellent interpersonal and communication skills and experience managing matrixed organizations.
Overview
15
15
years of professional experience
4
4
years of post-secondary education
Work History
Senior Director, Business Development
WPP Marketing Communications Sdn Bhd
04.2022 - Current
- Achieved established KPI for company, business unit and individual performance through teamwork and focus on customers.
- Utilized market trends, mission priorities and customer goals to envision, shape and close new opportunities.
- Translated customer needs into solution requirements using powerful value propositions and negotiation skills.
- Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
- Negotiated client contracts and agreements to cultivate profitable business transactions.
- Communicated directly with customers and partners to build strong business networks and relationships.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Managed accounts to retain existing relationships and grow share of business.
Head of Brand and Marketing, unifi
TELEKOM MALAYSIA
01.2018 - 01.2021
- Segmented department into brand, marketing, media, public relations and on-ground activation.
- Reinforced its nation-building agenda and convergence offering via change management and communications.
- Proven ability to develop and implement creative solutions to complex problems.
- Adaptable and proficient in learning new concepts quickly and efficiently.
- Demonstrated leadership skills in managing projects from concept to completion.
- Organized and detail-oriented with a strong work ethic.
- Proved successful working within tight deadlines and a fast-paced environment.
Director, Brand and Marketing, webe digital (a TM company)
TELEKOM MALAYSIA
01.2016 - 01.2018
- Led its differentiated CSR marketing strategy via its OTT platform to launch the fifth entrant of a mobile brand into the Malaysian market
- Drove all aspects from policy development, legal processes implementation and management, communications, execution and stakeholders' alignment.
- Spearheaded innovative approaches to resource allocation and strategic planning.
- Evaluated scripts to identify creative strategies and resource needs.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Supervised creation of exciting merchandise displays to catch attention of store customers.
- Assisted in recruiting, hiring and training of team members.
Group Business Director
WPP GROUP
10.2008 - 01.2016
- Spearheaded marketing initiatives.
- Developed strategic plans and initiatives.
- Reconciled business and creative needs.
- Fostered strong rapport with clients, vendors, and stakeholders through consistent follow-up and communication.
- Used measurements, analysis and process alternatives to arrive at best practices.
- Translated business priorities into implementable actions.
- Directed managers of rapidly growing team.
Education
Bachelor of Arts - Mass Communication
04.2000 - 04.2004
Skills
Marketing Strategy
Brand Positioning
Event Management
Market Research
Mentoring and Coaching
Performance Metrics
Team Leadership
Campaign Management
Lead Generation
Market Trend Analysis
Strategic Communications
Custom
PASSIONATE MARKETER AT HEART, WITH AN INSIGHTFUL MIND AND EYE FOR CREATIVITY GREATNESS
Timeline
Senior Director, Business Development - WPP Marketing Communications Sdn Bhd
04.2022 - Current
Head of Brand and Marketing, unifi - TELEKOM MALAYSIA
01.2018 - 01.2021
Director, Brand and Marketing, webe digital (a TM company) - TELEKOM MALAYSIA
01.2016 - 01.2018
Group Business Director - WPP GROUP
10.2008 - 01.2016
Universiti Sains Malaysia - Bachelor of Arts, Mass Communication
04.2000 - 04.2004