EE CHING KOH

Proven track record in driving B2B partnerships, cold lead conversion, and cross-border business growth, with strong market insight and stakeholder engagement skills across China–Malaysia corridors.

• Led strategic market research and demand-supply mapping to identify high-potential sectors and bridge commercial gaps between Chinese and Malaysian businesses.
• Built and maintained a cross-border network of suppliers and buyers, leveraging diverse industry resources to match business needs and drive commercial opportunities.
• Executed high-volume cold calling and client outreach campaigns, converting leads into qualified prospects and accelerating deal pipelines through proactive engagement.
• Acted as a key intermediary for international business matching, facilitating seamless communication and partnerships between Chinese firms expanding abroad and Malaysian companies seeking growth support.
• Negotiated and coordinated cross-border sales deals and collaborations, supporting both inbound and outbound trade initiatives with tailored solutions and market-entry strategies.
• Contributed directly to revenue generation and market expansion, combining research insights, sales efforts, and relationship management to close deals and grow the business network.

Results-driven finance professional with hands-on experience in credit evaluation, debt advisory, and financial risk analysis. Skilled in assessing clients’ financial health, structuring tailored repayment plans, and delivering data-backed financial solutions aligned with institutional policies.

• Assessed clients’ financial standing and verified compliance with AMLA requirements through thorough credit evaluations, including analysis of income, debt obligations, credit history, and potential risk flags.
• Advised on tailored repayment strategies and credit solutions, aligning internal risk policies with clients’ financial capabilities and offering practical debt management recommendations.
• Monitored post-loan performance and identified financial distress early, enabling timely intervention, restructuring, or mitigation strategies to improve repayment outcomes.
• Liaised directly with clients and financial institutions during site visits and credit consultations to gather financial insights and support personalized financial planning.
• Produced market and industry intelligence reports, providing macroeconomic and sectoral insights to anticipate client financial challenges and guide strategic recommendations.
• Contributed to credit policy and system enhancements, improving workflow efficiency and enabling more accurate client evaluations and financial planning support.