EE-LYN TAN
Kuala Lumpur
Summary
A former journalist and PR professional turned culinary entrepreneur with over a decade of experience building dessert brands from the ground up. With a background in media, communications, and event planning, I now channel my storytelling skills and creativity into running The Accidental Bakers and BROWNIESBAR, Malaysia’s first specialist brownie store.
Self-taught, passionate, and purpose-driven, I bring together sharp content instincts and a flair for flavour in everything I do — whether it's baking, brand building, or media outreach.
Overview
20
20
years of professional experience
Work History
Communications Officer & Premier Skills Coordinator
British Council Malaysia
Kuala Lumpur
03.2009 - 04.2014
- Managed media relations with leading national outlets including The Star, NST, BFM, Time Out KL, and others across print, digital, and broadcast platforms.
- Monitored media coverage daily and compiled monthly analysis reports for internal stakeholders.
- Drafted press releases, media kits, diary listings, and event invitations.
- Organised press conferences, media events, and junkets; coordinated media interviews for visiting personalities including Premier League coaches and global artists.
- Maintained and updated all written content for the British Council Malaysia website.
- Oversaw the implementation of Premier Skills (a global initiative by the British Council and Premier League) in Malaysia.
- Liaised with the UK-based global team; managed logistics for visiting Premier League coaches from clubs like West Ham, Everton, and Fulham.
- Recruited local community coaches and managed event logistics including venue setup, transportation, accommodation, and materials preparation.
- Created detailed event itineraries and ensured smooth, high-impact programme delivery.
Journalist
Star Media Group
Kuala Lumpur
01.2006 - 03.2009
- Reported on education issues in Malaysia, producing both news and long-form feature articles.
- Covered key developments involving the Education and Higher Education Ministries, attending press conferences and interviews with ministers and senior officials.
- Edited press releases for publication in print and digital platforms, ensuring journalistic integrity and accuracy.
- Contributed creative input to editorial planning; assisted with photography and story development.
- Built subject-matter expertise in international school education, offering well-informed insights on trends and policy shifts.
Co-Founder & Head Baker
The Accidental Bakers & BROWNIESBAR
Malaysia
01.2011 - Current
- Co-founded one of Malaysia’s first artisanal online bakeries, specialising in handcrafted brownies, mini cupcakes, cookies, whole cakes, and custom orders including wedding cakes.
- Launched BROWNIESBAR, Malaysia’s first dedicated brownie store, with retail outlets at Pavilion KL and The Gardens Mall, Mid Valley.
- Developed original recipes and maintained strict quality control, ensuring consistent flavour and presentation with a “not-too-sweet” signature style.
- Supplied desserts wholesale to online portals, cafés, restaurants, hotels, corporate clients, and retail customers.
- Organised and led event activations including dessert tables and pop-up booths at markets across Klang Valley.
- Designed and taught baking classes for children aged 5–14 as part of an international school’s extracurricular programme.
Education
Elementary And Middle School -
North Jakarta International School
Jakarta, IndonesiaHigh School Diploma -
Garden International School
Kuala LumpurBachelor of Arts - Media Studies
Murdoch University
Perth04.2005
Skills
- Media Relations & PR Strategy
- Editorial Writing & Content Creation
- Brand Development & Product Innovation
- Event Planning & Coordination
- Recipe Development & Quality Control
- Client & Stakeholder Communication
- Web Content Management
- Curriculum Design (Youth Baking Classes)
- Google Suite, Microsoft Office
- Social Media Platforms (Instagram, Facebook, for Business)
- Basic Photography & Styling for Social Media
Websites
LANGUAGES
English (Fluent)
Malay (Fluent)
Mandarin (Conversational – optional)
Timeline
Co-Founder & Head Baker
The Accidental Bakers & BROWNIESBAR
01.2011 - Current
Communications Officer & Premier Skills Coordinator
British Council Malaysia
03.2009 - 04.2014
Journalist
Star Media Group
01.2006 - 03.2009
Elementary And Middle School -
North Jakarta International School
High School Diploma -
Garden International School
Bachelor of Arts - Media Studies
Murdoch University