Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
Generic

Edmond Ling Jia Wei

Petaling Jaya,Selangor

Summary

Collaborative Key Account Manager with demonstrated success in relationship building, negotiating and developing new business within targeted and assigned accounts. Strong analytic, quantitative and technical aptitude with great attention to detail. Self-motivated, driven and adaptable with proven track record of exceeding goals.

Overview

5
5
years of professional experience

Work History

Key Account Manager

Lazada Malaysia
09.2022 - Current
  • Analyzed sales and customer data to identify trends and opportunities for increased profitability.
  • Created sales forecasts to target daily, monthly and yearly objectives.
  • Built diverse and consistent sales portfolio.
  • Negotiating and strive for resources from key accounts & coordinate with other internal teams to ensure adequate support in areas like supply chain, customer service and marketing exposures to ensure changes in business create win-win scenarios for Lazada and sellers.
  • Coach sellers to adopt new tools and features to drive customer engagement and retention.
  • Strengthen LazFlash & promotion mechanism performance by defining different assortment strategies aligning to sellers & business unit’s priorities
  • Engaging and building relationships with key accounts & internal teams to plan assortment, pricing, promotional and campaign activities on Lazada to achieve monthly sales goals & accounts growth

Business Development

Uniqbe (M) Sdn Bhd
07.2020 - 09.2022
  • Researched competitor trends and interpreted findings to report conclusions to supervisors.
  • Researched interesting and relevant content to capture interest and improve site traffic.
  • Assisted in creating written, video, and image content for marketing channels.
  • Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
  • In charged of e-commerce's flagship store for several brands (Lazmall, Shopee, Amazon, AliExpress).
  • Identified potential opportunities for business growth by analyzed market trends, competitor activities, and customer needs to uncover new business prospects.
  • Nurtured relationships with existing clients and partners to foster loyalty and repeat business. Engage with clients to understand their needs, gather feedback, and ensure satisfaction with our products or services.
  • Developed strategic plans and initiatives to drive business growth and expansion. This involves setting growth targets, identifying key markets or industries to target, and defining strategies to penetrate new markets or segments.
  • Used various market research tools and techniques to gather, analyze and interpret data.
  • Researched and evaluated potential new markets and products.
  • Generated reports to support development and implementation of marketing plans.

Tour Coordinator

Malayan Safaris
06.2019 - 07.2020
  • Arranged travel accommodations for groups, couples, executives, and special needs clients.
  • Supervised payments via credit and debit cards and handled sensitive information with professionalism and discreteness.
  • Provided exemplary customer service to new and existing clients, which helped build lasting relationships and secure new travel assignments.
  • Provided customers with best deals and well-researched travel options, successfully negotiating rates while improving customer satisfaction ratings.
  • Followed up with customers to increase customer service with travel plans.
  • Demonstrated high level of initiative and creativity while tackling difficult tasks.
  • Updated and maintained customer databases to increase customer retention.
  • Cultivated interpersonal skills by building positive relationships with others.

Education

Bachelor's in Spanish Language And Linguistic -

University of Malaya
Kuala Lumpur
08.2020

Skills

  • Key Account Management
  • Account Retention
  • Services optimization
  • Needs analysis
  • Revenue Generation
  • Account development

Accomplishments

Uniqbe:

• Achieved €3.2 million in Gross Merchandise Volume (GMV) for AliExpress during the 11.11 2020 event, facilitating the sale of over 3000 mobile phones and contributing to the company's receipt of the Ali Express's Pioneer Award for 2020.
• Successfully marketed and sold over 700 units of the Xiaomi Poco F3, generating significant GMV, on the 15th of March 2021 while managing one of the Shopee Marketplace account.
• Strategically orchestrated the launch of the latest model vacuum cleaner, resulting in the sale of 100 units within one week.
• Supervised Amazon operations, resolving disputes and recovering €60,000 in discrepancy funds for the company.
• Spearheaded a remarkable 180% growth of the Shopee account over six consecutive months, demonstrating adept strategic planning and execution.


Lazada:

• Achieved continuous growth in the General Merchandise GMV over 6 months, with increases surpassing 170% consistently (peaking at 250%).
• Enhancing key accounts' performance by at least 170% by analyzing data, identifying areas for improvement, and implementing strategic initiatives.
• Effectively collaborating with internal teams such as marketing, logistics, and customer service to enhance key account performance.
• Achieving high satisfaction scores from key accounts by providing exceptional service, quick problem resolution, and proactive communication.
• Provided marketing insights and tools (Sponsored Discovery and Sponsored Affiliate) to sellers, resulting in a 40% increase in click-through rates (CTR), a 20% boost in conversion rates, and at least a 15% increase in average order value.

Languages

Chinese (Mandarin), Malay, English
Native language
Spanish
Intermediate
B1

Timeline

Key Account Manager

Lazada Malaysia
09.2022 - Current

Business Development

Uniqbe (M) Sdn Bhd
07.2020 - 09.2022

Tour Coordinator

Malayan Safaris
06.2019 - 07.2020

Bachelor's in Spanish Language And Linguistic -

University of Malaya
Edmond Ling Jia Wei