Eddie Won Pin Lee
Kuala Lumpur
Summary
17 years of experience in luxury retail, with a strong track record of driving business performance and delivering exceptional customer experiences. Currently, I serve as an Area Manager for Prada, overseeing the retail operations in Malaysia. In this role, I manage three Prada stores, ensuring that they meet the brand’s high standards in terms of sales, operations, and customer service. I report directly to the Retail Director for Southeast Asia (SEA), collaborating closely to implement strategic initiatives and drive growth across the region.
Overview
18
18
years of professional experience
Work History
Area Manager
Prada
04.2024 - Current
- Oversee the market with three stores located in Pavilion, KLCC, and TRX
- Develop and implement retail strategies for Semester 2 in Malaysia, in alignment with the APAC office
- Monitor progress continuously and follow up to ensure expectations are met
- Facilitate the opening of the largest Prada store in Malaysia at TRX, which includes two VIP rooms and the offering of the Eternal Gold Fine Jewelry collection
- Plan retail activations and events to enhance brand awareness, with the objectives of acquiring new clients, retaining existing ones, and upgrading client segmentation
- Notable successful events include: Prada TRX Grand Store Opening Party – May, Eternal Gold Fine Jewelry Event – July
- Actively pursue external collaborations to attract new clients
- Plan and execute talent mapping to ensure the recruitment of top talent based on the unique requirements and structure of each store
- Provide consistent feedback to top management (APAC & HQ) to ensure objectives remain on track and launch action plans to address potential business opportunities or risks
- Supervise team performance to guarantee excellent customer service and ensure the brand's quality standards are consistently met
- Monitor competitor practices to ensure Prada delivers the best service in the industry
- Provide ongoing coaching and feedback to the team, and conduct official performance evaluations
- Support Singapore’s functions in areas such as HR, Merchandising, CRM, Retail Events, Logistics, Visual Merchandising (VM), and PR, ensuring alignment of feedback and that business requirements are met
- Act as the local CRM, managing one-on-one relationships with VIP clients
Store Manager
Celine Pavilion (LVMH Fashion Group)
10.2023 - 03.2024
- Handle a team of 14 headcount including a DM, 11 sales associate and one stockroom controller
- Taking care of a full flagship store carrying both Women’s, Men’s, Haute Perfrumery and Maison
- In-charge of goal setting and determining action plan for 2024 for the store
- Recently helped expanded the display for Men’s, converted a the upper level into a full men’s offer
- Business mix for men’s has doubled since the then
- Took care of the first collection preview for Summer 24, a 2 days event that generated 120K euro achieved 90% of the target within the two days event
- Converted a Couture piece from a VVIC worth 15K Euro, and secure another Couture piece worth 25K Euro
Store Manager
Prada
09.2021 - 10.2023
- Handling a team of 15 headcounts including, 2 Department Managers, 1 in-store VM, and a stockroom assistant
- Responsible for the store sales performance, defining action plans in stimulating business growth and to mitigate from risk
- Achieved all MBO KPI in 2022 and achieved past 10-year hi
- Helped the company and team management through the COVID period, ensuring security for the team and the company
- Fostered team development by managing succession planning and performance improvement program
- History in grooming several CA to SCA
- Managed a couple of PIP to help the team to be back on track
- Developing a department manager to store manager, target to complete by the end of Q3
- Deal directly with the most important client in the store, and tailor personalized service to each VIC to increase their loyalty and spending
- Accompanied a VIC 5 to Prada SS24 fashion show at Milan
- Help the team to adapt to the new client service experience 'The Client Journey' (2022 till date)
- Collaborate with retail operations and retail events to organize monthly store events and seasonal launching events, MTM events at external locations
- A mature relationship with merchandising team by providing suggestions on the best product mix for the store – participated in SS19 LG buying in Milan
- Provide timely feedback to office stakeholders relating to any market news that could impact the business
Store Manager
Prada
01.2018 - 08.2021
- In charge of the store with a total head count of 9 including a Department Manager, 2 Senior Sales and Sales Assistants
- Actively involved in meeting with the mall management and competitors' events in building relationships with mall management and competitors to broaden business insight/marketing strategy in the market
- Work hand in hand with the back-office manager in rolling out new implementations or new strategies to keep up with this fast-changing environment
- Participate in bi-weekly retail meetings with local top management (SEA Office) to review business, share best practices, and set action plans
- In-charge in presenting the store business, and action plan to all visitors from the Regional and HQ (Italy) office
- Set up an external stockroom to accommodate the growing business
Assistant Store Manager
Prada
07.2017 - 12.2017
- JD remains the same
- In charge of the only new concept store in SEA
- Consistently working closely with ROM is changing SOP based on the new concept store needs
- Work closely with Department Manager in training new hires
- Set up and manage temporally POP-UP STORE in Suria KLCC with an additional 8 headcount during October 2017, the first pop-up in Malaysia
- The only location in Malaysia that has managed to achieve the POP-UP target
- Identify career development for staff and work out a 6-month development plan to groom a potential staff from senior sales assistant to Women Department Manager
- Actively involved in merchandising buying with buyers in selecting more efficient and effective stocks for the market
- One of the only two stores in SEA that generate double-digit growth in the year 2017
Acting Assistant Store Manager
Prada
01.2017 - 06.2017
- Accompany VIC to Milan Fashion Show in Jan 2017, for 5 days including private shopping in Milan Flagship Store generating a total of Euro 60K in sales
- Person in charge of the whole store, managing 6 sales staff across both men's and women's departments and a Department Manager for the men's department
- Responsible to review the whole business and staffing problem in KLCC to improve staffing and business productivity
- Work with merchandisers closely across all categories to change the customer profiling in KLCC by selecting and offering more new diversified merchandise for the market
- Work closely with HR & ROM in improving the existing staffing situation to provide and ensure a professional workplace
- Work closely with Department Manager & Senior Sales Assistant in improving customer loyalty
- In charge of all company’s events in KLCC such as below: Special collection launching exclusively at KLCC branch first
- (Old Store), Made to Order women's shoes event
- (New Store), Store opening special collection launch in-store event
- (New Store)
- In charge of store relocation from the old location to new location
- Hire a new headcount for the new store opening
- In charge of new store opening and old store closure at the same time with affecting the daily business
- (Business remains as usual with no closing during the transition period)
Men’s Department Manager
Prada
05.2014 - 12.2016
- In charge of the men’s department & manage the men’s business
- Responsible for the department growth, monitoring category sales against LY
- Planning with markets trend and needs
- Up to date on market trends and competitors in the industry
- Work closely with Men’s Merchandiser by sharing local market trends and needs
- Give constructive feedback on buying
- Maintaining a healthy stock level
- Manage stock transfers
- Work closely with Visual Merchandiser by constantly updating the VM team on the new arrival
- Maintaining VM per guidelines with available SKUs
- Give constructive feedback based on market trends and needs
- Identify sales opportunities and implement a strategy to ensure the target and company’s KPIs are achieved
- In-charge & manage events held within the department
- Made to Measure Event (Twice a year, once per season)
- Runway Pre-Order Event (Twice a year, once per season)
- Others – Drives Events & Special collection launch
- Work closely with Store Manager in maintaining staff quality, keeping them focus and motivated
- Maintain good customer service & manage complains
- Recruitment within the department (Part-time staff)
- Training & Development
- Performance evaluation & succession planning
- Events
- In charge of Store Roster, making sure coverage is sufficient as well as maintaining a healthy balance between each department
Senior Sales Assistant
Prada
04.2011 - 04.2014
- Selected together with 8 international colleagues to support an IPO event in HK
- Constantly monitor personal results as well as department & store results
- Bare a higher personal target
- Maintain consistent sales track record, minimum strike rate at 11/12 annually for 3 years
- Manages VIP customers
- Help junior colleagues by giving positive/negative feedback and suggestion for ongoing improvement be it in terms of sales/back-end clerical work
- Show authoritativeness and set as a reference point to others by showing achievement on concrete sales results
- Work closely with DM by giving constructive feedback in terms of stock level & VM
- Identify sales opportunities
- Achieving department target
Sales Assistant
Prada
09.2008 - 03.2011
- Hired on 2nd September 2008
- First based in the only Prada Store in MY (KLCC)
- Show encouraging sales results & eagerness to learn
- Nov 2008 – Selected to transfer to New Flagship opening at Pavilion Mall Kuala Lumpur
- First experience in helping to set up a new store
- Min strike rate 10/12 against the personal target
- Shows leadership skills, by helping other colleagues in terms of sales techniques
Part-time staff
Givenchy
01.2007 - 07.2008
Education
High School Diploma -
SMK Seri Saujana
Kuala Lumpur12-2005
Skills
- Operations management
- Staff training and development
- Business development and planning
- Team development
- Goals and performance
- Customer relationship management
Personality
- Results-driven business owner, who has a consistently strong sales track record
- Highly analytical in business acumen and problem-solving
- Good interpersonal skills and leadership abilities, communicate clearly, and transparently and leads by example
- People first mindset be it for the team or client.
- Highly adaptable, flexible, and resilient in this competitive fast-changing environment
- Positive & highly motivated
Careeraspiration
Store Manager / Area Manager
Remuneration - Currentsalary
MYR 23.5K
Nric
881010-56-6415
References
Mr. Jon Tan, Retail Operation Manager at Prada Retail Malaysia Sdn. Bhd., +6012 307 7205, jonbuoi_tan@hotmail.com
Personal Information
- Age: 35
- Notice Period: 1 month
- Date of Birth: 10/10/88
- Gender: Male
- Nationality: Malaysian
- Marital Status: Single
Timeline
Area Manager
Prada
04.2024 - Current
Store Manager
Celine Pavilion (LVMH Fashion Group)
10.2023 - 03.2024
Store Manager
Prada
09.2021 - 10.2023
Store Manager
Prada
01.2018 - 08.2021
Assistant Store Manager
Prada
07.2017 - 12.2017
Acting Assistant Store Manager
Prada
01.2017 - 06.2017
Men’s Department Manager
Prada
05.2014 - 12.2016
Senior Sales Assistant
Prada
04.2011 - 04.2014
Sales Assistant
Prada
09.2008 - 03.2011
Part-time staff
Givenchy
01.2007 - 07.2008
High School Diploma -
SMK Seri Saujana
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