Eddie Hong
Sales & Business Development
Bandar Puchong Jaya,10
Summary
Accomplished professional with over 25 years of diverse experience in engineering sales and business development across multiple industries, including ISO Management System certification & training, Oil & Gas, Automated machinery, and Manufacturing. Proven track record of driving revenue growth, negotiating complex commercial agreements, and identifying strategic business opportunities. Adept at leading regional teams, managing budgets, and fostering staff development to enhance organizational capabilities. Possess strong negotiation skills, with a deep understanding of risk assessment and international best practices. Experienced in analyzing market dynamics and operational conditions to inform decision-making and drive business success.
Overview
33
33
years of professional experience
4
4
Certifications
Work History
Senior Manager, Commercial
PJBUMI Heavy Engineering & Services Sdn Bhd
03.2024 - Current
- Sourcing Onshore Drilling Rigs, Offshore Drilling Jack-up Rig and MOPU for clients in Indonesia oil & gas industry.
- Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
- Implemented and developed operational standards, policies and procedures.
- Held monthly meetings to create business plans and workshops to drive successful business.
- Provided strong leadership to enhance team productivity and morale.
- Led cross-functional teams to achieve project milestones and deliver high-quality results.
- Consistently met or exceeded annual performance targets set by senior leadership.
- Mentored junior staff members for skill development and career progression within the organization.
- Improved team performance by providing comprehensive training and fostering a collaborative work environment.
- Collaborated closely with peers from other departments to drive organizational success jointly as one cohesive unit.
- Managed budgets effectively, achieving financial objectives while maintaining strict control over expenditures.
- Boosted team member productivity by enhancing performance monitoring and instituting motivational approaches.
- Reviewed and analyzed reports, records and directives to obtain data required for planning department activities.
- Enhanced team performance with regular coaching sessions, focusing on individual strengths and areas for improvement.
- Managed senior-level personnel working in marketing and sales capacities.
Head of Business Assurance – Senior Manager
TÜV SÜD (Malaysia) Sdn Bhd
6 2023 - 2 2024
- To drive and lead and managing sales team, marketing management and operation in Business Assurance division for Malaysia business and market in ISO management system certification training and sustainability (ESG) business
- Key Responsibilities:
- Manage and lead the whole Business Assurance division in Malaysia
- Responsible for the identification, assessment, business solicitation and market opportunities across a diverse range of industries and sectors
- Chart business and sales strategy to provide direction for MS Business in ASEAN
- Strategize, develop and lead the strategy execution in Malaysia
- Align business directions, strategies and objectives for MS between entities and the Global Division as well as with the overall directions of ASEAN HQ
- Plan and lead the team to achieve the annual MS Budget for Malaysia
- Lead in identifying business opportunities and provide direction for business development
- Work with counterparts' business managers and technical experts to develop and set up new service areas
- Work with Management team to conceptualize and develop sales strategies for targeted portfolios, industries or sectors to achieve budgeted revenue and profitability targets
- Drive the execution of sales strategies through local operations and strategic partners
- Monitor, review and analyse development and performance of respective business lines and to maximise the financial and business performance of the BA business unit in Malaysia
- Monitor and evaluate financial health and sales performance as well as on the key market drivers and dynamics through monthly sales reporting
- Reviewing, evaluating and developing pricing strategies for various product portfolios and schemes to improve profitability
- To drive and support lead generation initiatives including digital Customer Relationship Management (CRM) System
- Provide sales and product training and coaching to strengthen the sales competencies and capabilities where necessary
- Build, strengthen and optimize relationships with the clients, prospects and partners through regular customer visits and key account management with local sales as well as addressing customers' enquiries, feedback and comments in a timely manner.
International Solutions Manager
SGS S.A/ SGS (Malaysia) Sdn Bhd, Health & Nutrition / Knowledge Solutions
10.2021 - 05.2023
- International new business development in APAC region with global role
- Identifying and managing sales opportunities for SGS services on Food testing, inspection and certification on potential and existing clients with head office operating in Asia Pacific region
- PRIMARY RESPONSIBILITES
- Main objective is to sell the entire Food SBU services utilizing the strength of local Health & Nutrition (HN) Food and Business Assurance (BA) Food affiliates' business infrastructure and resources
- To sell exclusive contracts in regards to HN (Food) + Business Assurance (BA) (Food) Food services, whenever possible, as a preferable option compared to Frame contracts
- To enhance worldwide revenue, profit and market share with major multinational accounts (retailers, manufacturers, food services industry), through both existing and new business, with proactive focus on value-added solutions and services
- Sell and lead the sales roll out of new strategic Food (HN and BA) services or solutions through multinational companies
- SPECIFIC RESPONSIBILITES
- Maintain and deeply work-out a list of prospect clients, previously agreed with HN Food Corporate Management
- Develop a global sales strategy to achieve defined sales targets
- Prospect and sell HN Food and HN Food Food services (as per definition of “food” accounts and services) to such clients
- Produce accurate and detailed global proposals for clients in accordance with HN procedures, SGS policies and global pricing structure, in a timely manner
- Ensure before a proposal is sent to the customer, that SGS has the necessary capability and resources to perform the work as required, in order to ensure a correct and smooth execution of service
- Actively follow up on all proposals and conduct client presentations whenever required
- Develop very close relationships with and work with all appropriate SGS technical teams and local sales teams, and refer local clients to local sales teams
- Record results ot all activities on an on-going basis into the SalesForce and Oracles CRM on Line Sales tool
- Coordinate all cross-business activities within SGS to sell to global key accounts — i.e
- Non- Food account requiring a Food service.
Business Manager
BSI Services Malaysia Sdn Bhd
01.2020 - 12.2020
- Managing and supporting team Business Development Manager and Executive in the effective leadership and development of the Business Development team in the generation of new business sales in line with company goals and objectives
- Identifying and managing sales opportunities, building an in-depth understanding of client business needs and drivers, to position how BSI products and services can enable organization to improve and manage the sales process to a successful conclusion
- Responsibilities
- Responsible for identification, assessment, business solicitation and market opportunities for sales of Management System Certification, Products Certification, Training and BSOL/ Publishing Standards
- Reviewing, evaluating and developing pricing strategies for various product portfolios
- Take lead in commercial management for business operations, ensuring strategic outcomes and stakeholder expectations are met
- Prepare and develop yearly sales plan inline with the company business budget
- CRM Management and Sales Lead assign to sales team
- Client Key Account Management
- Plan KA approach with KA Executive
- Customer liaison and handles customer care management
- Manage all efforts of sales executives to deliver superior customer service
- Develop and maintain positive working relationships at all levels of the business
- Collaborate with Product Managers to identify new opportunities, markets, partnerships or business alliances to reach out to target customers for new services
- Manage end to end sales for assigned portfolio, support quotes generation and see through sales closure
- Collaborate with the Marketing team to drive and support lead generation initiatives
- Build, strengthen and optimize relationships with clients, prospects, associations, public institutes and partners
- Effective management of day –to-day sales delivery to plan
- Identify and resolve performance issues in a timely and effective manner
- Analyse & interpret sales report & KPI's to ensure delivery of plan and accurate forecast
- Managing team and personal development through coaching and training to achieve or exceed performance objectives.
National Sales Manager
SGS (Malaysia) Sdn Bhd
12.2015 - 12.2019
- Managing and Leading over 20 persons of area manager and senior sales executives on generating sales and driving revenue through prospecting, acquiring, developing, and expanding customer relationships
- Provides leadership and program oversight, which includes account planning and management, territory planning, pipeline development and sales management
- Responsible for developing partner relationships and overseeing competitor intelligence
- Responsibilities
- Responsible for identification, assessment, business solicitation and market opportunities for sales of Management System Certification, Agriculture & Food Testing, Environmental, Health & Safety Inspection, Testing and Consultation
- Reviewing, evaluating and developing pricing strategies for various product portfolios
- Take lead in commercial management for business operations, ensuring strategic outcomes and stakeholder expectations are met
- Prepare and develop yearly sales plan inline with the company business budget
- Prepare monthly sales performance report
- CRM Management and Sales Lead assign to sales team
- Client Key Account Management
- Plan KA approach with KA Executive
- Customer liaison and handles customer care management
- Manage all efforts of sales executives to deliver superior customer service
- Develop and maintain positive working relationships at all levels of the business
- Collaborate with Product Managers to identify new opportunities, markets, partnerships or business alliances to reach out to target customers for new services
- Manage end to end sales for assigned portfolio, support quotes generation and see through sales closure
- Collaborate with the Marketing team to drive and support lead generation initiatives
- Build, strengthen and optimize relationships with clients, prospects, associations, public institutes and partners
Business Development Manager
Bureau Veritas (M) Sdn, South East Asia, Gas
02.2015 - 08.2015
- Contribute to the rapid growth objective of Bureau Veritas Malaysia oil & gas business in South East Asia through development and winning of major contracts, project management and key account management
- Responsibilities
- Responsible to manage commercial and proposal team to participate in preparation for bid tenders, contract risk review, and technical scope of work finalization (with discussion with technical teams), etc
- Develop business and identifying the potential market, pursuing new business opportunities, and analyzing its development
- Build up the industry and market intelligence, establish appropriate alliances and networks and monitor competitors' action
- Maintain a strong communication link with other Bureau Veritas regional (South East Asia) Industry and Facilities Managers
- Work within the Company's matrix on all functions impacting the business
- Work with these groups to identify opportunities and acquire resources to execute initiatives
- Evaluate the strategic fit and financial viability of new projects, businesses and ventures
- Manage inquiries from clients by delegating the tasks, and ensuring all inquiries been responded professionally
- Respond to invitation to bid (ITB) or invitation to tender (ITT) by managing the task to fulfil bid's requirement, providing insight information to top management, coordinating tasks with other business units, delegation of task within BD, compiling and finalizing the ITB/ITT documents for submission
- Preparation of Commercial Bid submission estimates for review by Management Team
- This includes allowances for identified Risk
- Formulating commercial proposal to company target profit margin
- Checking reviewing proposal from proposal engineer/ executive for QA/QC purpose before submission to clients
- Keeping track and following up of potential proposals or tenders submitted to clients
- Provide input and feedback on proposed Technical and Commercial clarification
- Represent BD business unit in the absent of BD Director for BV internal meeting (with limited authority)
- To keep other manager(s) or senior management informed of any development of new project or any business opportunities for BV
- To implement, manage and execute task given by BD Director of top management in line with company business direction
- Ensuring execution of tasks by self or subordinates is according to ISO and QHSE requirement
- Conveying top management direction and concern to the subordinates to align the business unit with company direction or program
- Closes new business development deals by coordinating requirements
- Coordinating in technical sales work scope with technical department
Commercial Manger
Bureau Veritas Certification, Sdn Bhd
05.2012 - 01.2015
- Contribute to the rapid growth objective of Bureau Veritas Certification Malaysia through development and winning of major contracts, project management and key account management
- Lead the certification development in the country
- Responsibilities
- To manage the overall sales performance, lead and drive the sales team to achieve sales target
- Develop and implement strategic sales plan and forecast to achieve company's objectives for products and services
- Develop and manage company's sales operation budget
- Maintain and developing existing and new customers through appropriate propositions and ethical sales methods and relevant internal liaisons to optimize quality of services, business growth and customers satisfaction
- Responsible to the internal and external sales team management and competency development
- Build up the industry and market intelligence, establish appropriate alliances and networks and monitor competitors' action
- Take part in strategic decisions of development of specific market and launching of new products locally and regionally
- Stepping into a lead role in reviewing business strategies, business plans and strategic planning for the region
- Playing a key role in developing creative solutions to enhance marketing proposals
- Formulating commercial proposal to company target profit margin
- Checking and reviewing proposal from BD executive for QA/QC purpose before submission to clients
- This includes allowances for identified Risk
- Identify opportunities to drive operating effectiveness and efficiency.
Business Development Manager
Scientige Sdn Bhd / Bureau Veritas (M) Sdn Bhd, Technical Centre South East Asia, Gas, Sdn Bhd
01.2009 - 01.2012
- Contribute to the rapid growth objective of Bureau Veritas Malaysia through development and winning of major contracts, project management and key account management
- Responsibilities
- Responsible to manage commercial and proposal team to participate in preparation for bid tenders, contract risk review, and technical scope of work finalization (with discussion with technical teams), etc
- Focal commercial person for managing Provision of Surface Engineering Specialized Services for PETRONAS Carigali
DIALOG, Nippon Oil Exploration (Malaysia) Ltd
01.2008 - 01.2011
- On area of services of
- Safety and Environmental Studies and Research
- Engineering Studies and Audit
- Materials and Corrosion Studies
- Develop business and identifying the potential market, pursuing new business opportunities, and analysing its development
- Build up the industry and market intelligence, establish appropriate alliances and networks and monitor competitors' action
- Maintain a strong communication link with other Bureau Veritas regional (South East Asia) Industry and Facilities Managers
- Work within the Company's matrix on all functions impacting the business
- Work with these groups to identify opportunities and acquire resources to execute initiatives
- Evaluate the strategic fit and financial viability of new projects, businesses and ventures
- Manage inquiries from clients by delegating the tasks, and ensuring all inquiries been responded professionally
- Respond to invitation to bid (ITB) or invitation to tender (ITT) by managing the task to fulfil bid's requirement, providing insight information to top management, coordinating tasks with other business units, delegation of task within BD, compiling and finalizing the ITB/ITT documents for submission
- Preparation of Commercial Bid submission estimates for review by Management Team
- This includes allowances for identified Risk
- Formulating commercial proposal to company target profit margin
- Checking reviewing proposal from proposal engineer/ executive for QA/QC purpose before submission to clients
- Keeping track and following up of potential proposals or tenders submitted to clients
- Provide input and feedback on proposed Technical and Commercial clarification
- Represent BD business unit in the absent of BD Director for BV internal meeting (with limited authority)
- To keep other manager(s) or senior management informed of any development of new project or any business opportunities for BV
- To implement, manage and execute task given by BD Director of top management in line with company business direction
- Ensuring execution of tasks by self or subordinates is according to ISO and QHSE requirement
- Conveying top management direction and concern to the subordinates to align the business unit with company direction or program
- Closes new business development deals by coordinating requirements
- EXPERIENCES OF PROJECTS, The projects involved for commercial preparation as belo
- NO
- PROJECT
- CLIENT
- Development Of Operating Procedure Manuals For Onshore and Offshore Operations For Turkmenistan Block 1 Gas Development Project
- TECHNIP
- Provision Of Pipeline Risk Based Assessment For Petronas Carigali Sdn Bhd –Sarawak Operations
- PCSB-SKO
- QRA, DEIA Of Deepwater Petroleum Terminal At Pengerang Johor
- DSA /, 4
- Provision Of PRBI Analysis On Static Equipment And Piping For Carigali-Pttepi Operating Company (CPOC)
- PCSB
- Provision To Develop,Supply,Install,Commissioning And Maintaining Of MLNG,MLNG Dua And Utilities Operator,Training Simulator (OTS)
- MALAYSIA LNG SDN BHD
- Training On Subsea Realibility And Intergrity Management System (S-RIMS)
- PC(T) SDN BHD/PCSB
- Provision To Update Helang Intergrated Platform (Hip)'S HSE Case
- NIPPON OIL
- Provision For The Review Of Offshore HSE Case Report For Angsi Platform, Petronas Carigali Sdn Bhd,Peninsular Malaysia
- PCSB
- Provision For Development Of Offshore Hse Case Report For Penara, North Lukut &Puteri Platform
- PCSB
- The Noise Monitoring At Petronas Dagangan Berhad Terminal
- PDB
- The Bezene, Toulene And Xylrnr (BTX) Monitoring At Petronas Dagangan Terminal For Petronas Dagangan Berhad
- PDB
- Provision Of Developing Operating Procedures/Works Instructions For Miri Crude Oil Terminal (MCOT) And Tukau Offshore Operations For Petronas Carigali Sdn Bhd
- PCSB
- Pre-Screening Exercise For The Provision Of Value Engineering Element Of Value Improving Practice For KBB Kebabangan Northern Hub Development Project
- PCSB
- Geospatial Data Management System (Gdms) For, NIPPON OIL
- Provision For The Development Of Offshore HSE Case Report For Bekok A & B, Bekok C,Tiong Pulai A, Tinggi A For PCSB-PMO
- PCSB
- Provision For EIA Study For Cendor Phase 2 Dev Project Block PM304
- PETROFAC
- Instrumentation System Upgrading At Pcsb-Sbo Tembungo Platforms
- PCSB
- Provision Of Engineering Service To Provide Corrosion Management Plan For PCPP Assets On D35 And Subsea Crude Oil Pipeline
Sales & Marketing - Product Manager
KVC Industrial Supplies Sdn Bhd
01.2003 - 01.2008
- Implement the Sales strategy in line with business objectives of the organization to maximize profitable sales growth with existing and new clients
- Reports to the General Manager
- Manage branches sales operations with priority to enlarging machine in field population and acquiring major accounts
- Proficient use of internal monitoring system for branches sales force management
- Provides operational support to all branches and periodic feedback to management in the country
- Build sales pipeline that supports ability to achieve sales goals
- Build up market and competitive intelligence, conduct analysis on market sizing, establish appropriate alliances and networks
- Identify and meet new prospects, prepare sales proposals, make presentation when required and follow up with prospect
- Lead and play an active role in new client acquisition and new business pitches
- Participate in the strategic and tactical planning and implementation of business plan, especially in managing the activities for achieving the company's sales target
- Implement the Marketing strategy (for Parker CIC solenoid valve products) in line with business objectives of the organization to maximize profitable sales growth with existing and new clients.
Senior Sales & Service Engineer
Semiconductor Industry Support Sdn Bhd
01.2000 - 01.2003
- Sales and Marketing activities of bare wafer cleaning equipment and wet bench
- Planning, commissioning, setup, installation, troubleshooting and conduct technical training after machine/equipment sold to customer
- Conduct training on the operations and maintenance of machine/equipment
- Coordinate with principal on technical issues with regards to equipment performance
- Coordinate with OEM suppliers on technical support needs.
Senior Sales & Service Engineer
Nittoku (Malaysia) Sdn Bhd
01.1996 - 01.2000
- Sales and Marketing activities of coil winding machine & CRT quality inspection machine and equipments
- After sales services and technical advise of coil winding machine and CRT quality inspection machine/equipment (Convergence and Landing/Purity checker)
- Planning, commissioning, setup, installation, troubleshooting and conduct technical training after machine/equipment sold to customer
- Conduct training on the operations and maintenance of machine/equipment
- Coordinate with principal on technical issues with regards to equipments performance
- Assist Manufacturing Dept in our machine/equipment Appraisals
- Coordinate with OEM suppliers on technical support needs
- After sales services and technical advise of machine maintenance on field and telephone
- Extensive travel for business to Japan, U.K and South East Asia countries
DY Design Supervisor
Hitachi Consumer Products (M) Sdn Bhd
01.1992 - 01.1996
- Research & Develop of Deflection Yoke (DY) convergence quality automated inspection machines work together with Hitachi Japan
- Support DY design engineer in computerization designing job
- Sourcing/Evaluate new parts/equipment for maintenance and production use
- Standardize and rationalize the production flow design to achieve high productivity and cost saving.
Education
Executive Master - Management
Asia e University
Diploma - Electrical & Electronic Engineering
Workers Institute of Technology
Certificate in International Business - undefined
Murdoch University
Certificate in C-Language Programming - undefined
Workers Institute of Technology
Skills
Sales and Business Development Leadership
Commercial Contract Negotiation
Market Analysis and Opportunity Identification
Staff Development and Team Management
Risk Assessment and Mitigation Strategies
International Best Practices Implementation
Strategic Planning
Operations Management
Cross-Functional Collaboration
Partnership Development
Troubleshooting and problem resolution
Team Leadership
Team building
Business Development
Customer Relationship Management
Certification
International Register of Certificated Auditor (IRCA) Registered ISO 9001:2008 Auditor / Lead Auditor Training (Course No: A17024) (Sept 2012)
Affiliations
Malaysia Institute of Management (MIM) – Member (2012-2014)
Languages
English
Malay
Chinese / Mandarin
Chinese dialects (Cantonese, Fuzhou, Hokkien, partial of Hakka)
Timeline
Senior Manager, Commercial
PJBUMI Heavy Engineering & Services Sdn Bhd
03.2024 - Current
International Solutions Manager
SGS S.A/ SGS (Malaysia) Sdn Bhd, Health & Nutrition / Knowledge Solutions
10.2021 - 05.2023
Business Manager
BSI Services Malaysia Sdn Bhd
01.2020 - 12.2020
National Sales Manager
SGS (Malaysia) Sdn Bhd
12.2015 - 12.2019
Business Development Manager
Bureau Veritas (M) Sdn, South East Asia, Gas
02.2015 - 08.2015
Commercial Manger
Bureau Veritas Certification, Sdn Bhd
05.2012 - 01.2015
Business Development Manager
Scientige Sdn Bhd / Bureau Veritas (M) Sdn Bhd, Technical Centre South East Asia, Gas, Sdn Bhd
01.2009 - 01.2012
DIALOG, Nippon Oil Exploration (Malaysia) Ltd
01.2008 - 01.2011
Sales & Marketing - Product Manager
KVC Industrial Supplies Sdn Bhd
01.2003 - 01.2008
Senior Sales & Service Engineer
Semiconductor Industry Support Sdn Bhd
01.2000 - 01.2003
Senior Sales & Service Engineer
Nittoku (Malaysia) Sdn Bhd
01.1996 - 01.2000
DY Design Supervisor
Hitachi Consumer Products (M) Sdn Bhd
01.1992 - 01.1996
Head of Business Assurance – Senior Manager
TÜV SÜD (Malaysia) Sdn Bhd
6 2023 - 2 2024
Executive Master - Management
Asia e University
Diploma - Electrical & Electronic Engineering
Workers Institute of Technology
Certificate in International Business - undefined
Murdoch University
Certificate in C-Language Programming - undefined
Workers Institute of Technology
International Register of Certificated Auditor (IRCA) Registered ISO 9001:2008 Auditor / Lead Auditor Training (Course No: A17024) (Sept 2012)
International Register of Certificated Auditor (IRCA) Registered OHSAS 18001 Auditor / Lead Auditor Training (August 2013)
ISO 9001:2008 Internal Auditor Training (July 2012)
National Seminar on Material & Structural Integrity (Nuklear Malaysia) (Nov 2011)
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