ED TEH

• For all countries, identify key barriers to penetration for each brand/channel, and come up with a problem-solving plan with a measurable plan to overcome these barriers.
• Develop a continuous, streamlined KPI tracker for monitoring large-scale promotional activities. The tracker includes actual vs. target metrics across key performance areas: budget, display execution, sales volume, and value contribution. Set clear ROI benchmarks for each activity.
• Optimize product assortment through SKU rationalization by conducting regular store audits (store visits), and providing planogram recommendations based on shelf performance insights—driven by a 'win on shelf' mindset (Market Share = SOS*).
• Continuously identify new channels for distribution by researching emerging market trends and competitor offerings via price trackers and competitors' updates.
• Optimized channel- and category-specific promotional pricing to support strategic decisions. Applied a path-to-purchase framework (Attract > Guide > Influence > Decision) to improve promotional impact and efficiency, targeting peak demand periods through enhanced visibility.
• Coordinated with cross-functional teams (brand, trade, sales) to ensure the successful implementation of 360 marketing programs and strategies for each category and brand.
• Lead and support the country manager with the quarterly JBP plan.
• Lead the total growth plan for all countries, ensuring alignment between customer, sales, and brand, with overall business objectives.

Successfully achieving sales targets through meticulous planning and execution of A&CP strategies to maximize BTL budget utilization during challenging periods. This resulted in a remarkable 21% growth in GSV and a 16% growth in NSV across the total channel, with fewer NPD launches within a six-month timeframe (HM/SM/CVS - 25% growth). Maintained a consistent ROI of at least three times for all NPD launches on a yearly basis, even during pandemic lockdowns in Malaysia (MCO and CMCO).

• Fully responsible for sell-in and sell-out analysis (promotional effectiveness) on all channels, identifying and implementing trade strategy for the MT channel on the subsequent achievement of trade plans (brands' total volume projected on star products or NPD).
• Handled all aspects of trade promotional activity (Promotional Grid, MSL, planogram planning) for all channels, and constructed a firm strategic plan before any launches, at least three months in advance.
• Responsible for planning, implementing, and conducting postpartum analysis of the nationwide sales trade show (Concourse RS & ISP) according to the stipulated timeline, ensuring the look and feel of the setup is aligned with the marketing plan.
• Develop a trade strategy as per channel, identifying key shopper drivers in different channels, creating plans, and ultimately selecting winning strategies to implement an action plan to execute in the shortest time possible to achieve short (SLOB stock utilization) or long-term sales goals.
• Work closely with brand marketing, demand planning, and any cross-functional teams in driving the customer and consumer plan, as well as new products and star products volume projection (3 to 6 months rolling forecast).
• Ensuring all actionable strategies and initiatives are executed through the most effective and efficient utilization of budgets and resources to achieve sales goals.

I. Trade Marketing

• Generating sales and marketing reports for management as required.
• Working with the leadership team and the sales leader to draft an overall marketing plan (trade and consumer).
• Staying updated with competitors’ activities and identifying the latest market trends on every market visit.
• Traveling around Malaysia to conduct a market survey and customer meet-up session.
• Evaluating the performance of block or space buys (its effectiveness and promotion), following up on the feedback (region), and providing improvements when required.
• Participating in a strategic promotion plan to increase the company's sales goals and objectives.
• Promoter agencies are sourcing from all available sources to get the most value from the agency.

II. Consumer Marketing

• On every marketing activation, conduct evaluations on all marketing activities, and come up with key learnings and an action plan needed.
• Carrying out outdoor activation (pasar pagi, pasar malam, LRT station) – guerrilla tactics have been used to maximize the daily sales target.
• KV is being adapted into a header board, shelf talker, poster, and wobbler.
• TV advertisement agency sourcing and posting on the media prima platform to boost new and existing consumer exposure.

III. Digital Marketing

• Plan and execute all digital marketing strategies, including social media, marketing databases, and other related collaterals.
• Managing the official Facebook page and the official website.
• Track the performance of social channels in increasing followers, building awareness, and engagement, as well as liaising with the agency to determine which content and messages have the best results, i.e., online contests.
• Lead generation, and content writing to boost brand exposure.
• Aligning with the Shopee advertisement to boost online sales, work directly with an agent to direct consumers to get vouchers and eventually use them in Shopee.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels, i.e., overall discount voucher claim activity vs. product packages offered in the online selling platform.

• Assisted manager with all general management including managing workers daily working routine, coordinating worker in specified field involving cultivation process of palm oil.
• Establishing and monitoring productivity goals by reviewing website information from MALAYSIAN PALM OIL BOARD (MPOB), containing government incentive on palm oil industry and follow up procedure.
• Proven leadership skill gained from leading a small group in specified plantation area, resulting in achieving palm oil quota under Sri Ganda Oil Mill Company.

• Coordinating staff in the right working station and guidelines for daily working routine, resulting in delivers better customer service
• Handled customer complaint at the workplace while branch manager absence.
• Regularly checks on availability of petrol; ordering petrol and ensure petrol truck deliver on time