Summary

Overview

Work History

Education

Skills

Additional Information

Timeline

Investing

Andy Tai Khing Khoon

Corporate Affairs/O&M Manager

15, Lintang Delima 4, Island Glades,Penang

Summary

Innovative Marketing leader with 13+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.

Talented Manager with expert team leadership, planning and organizational skills built during successful career. Smoothly equip employees to independently handle daily functions and meet customer needs. Diligent trainer and mentor with exceptional management abilities and results-driven approach.

Overview

years of professional experience

years of post-secondary education

Languages

Work History

Corporate Affairs / O&M Manager

Pensolar Sdn Bhd

192, Jln Jelutong, 11600 Jelutong, Penang

07.2020 - 01.2022

To lead and manage the HR, Procurement, Projects and O&M divisions
Drove operational improvements which resulted in savings and improved profit margins.
Developed and maintained courteous and effective working relationships.
Identified issues, analyzed information and provided solutions to problems.
Developed team communications and information for meetings.
Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
Proved successful working within tight deadlines and fast-paced atmosphere.
Collected a total of RM1,000,000+ of customer debt
Developed and implemented performance improvement strategies and plans to promote continuous improvement

Head of Marketing & Communications

DISTED College

340, Jln Macalister, 10350 Georgetown, Penang

04.2016 - 05.2020

Manage the Marketing & Communications Department consisting of 6 Program Advisors, 1 Graphic Designer and 1 Corporate Communication Exec
Overall recruitment of 800 - 1000 students per year
Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
Managed branding campaigns and event marketing initiatives in print, video, web and social media.
Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
Increased market awareness and penetration through development of creative collateral.
Developed strategies to incorporate PR and media to further enhance brand and build market share.
Developed and strengthened business partnerships at all levels.
Oversaw preparation of marketing copy, images, videos, emails and other collateral.
Aligned activities with corporate objectives by coordinating marketing, sales and IT processes.
Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
Directed marketing projects through conceptual planning, schedule management and final implementation.
Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
Recruited and hired experienced contractors to complete projects on time and within budget requirements.
Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.

Office Manager

IDP Education Ltd

441-1-1, Pulau Tikus Plaza, Jln Burma, Penang

01.2013 - 03.2016

Managed the Penang branch of IDP Education Ltd consisting of 3 Counselors and 2 IELTS officers
Ensure monthly targets set by headquarters are met or exceeded
Established workflow processes, monitored daily productivity and implemented modifications to improve overall performance of personnel.
Managed budgets, appointment scheduling, employee and event itineraries and accounts to improve productivity initiatives.
Maintained CRM database with customer updates and report generation.
Established and developed strong administrative team by delivering ongoing coaching and motivation and fostering career advancement.

Senior International Marketing Executive

KDU College Penang

32, Jln Anson, 10400 Georgetown, Penang

11.2006 - 12.2012

Lead and manage the overall international marketing campaigns to achieve the objectives of the college
Recruited a total of 60 to 80 international students per year
Managed a total of 50 agents across 26 countries to maintain and improve a steady flow of international student recruitment pipeline
Identified issues, analyzed information and provided solutions to problems to international student recruitment
Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
Offered friendly and efficient service to customers, handled challenging situations with ease.

General Service Coordinator

Mega Strength Sdn Bhd

Avago Technologies, Sg Nibong Kecil, 11900 Bayan Lepas, Penang

03.2006 - 10.2006

Managed the General Service division of Avago Technologies consisting of Front Desk, Mail Distribution, Staff Claims, Car Fleet, Bas Kilang operations and Canteen operations
Performed research to collect and record industry data.
Found new sources for office supplies and closely monitored inventory use to cut costs by 20%.
Established administrative work procedures to track staff's daily tasks.
Identified and recommended changes to existing processes to improve accuracy, efficiency and quality service.
Managed phone and email correspondence and handled incoming and outgoing mail and faxes.

Education

Master of Science - Business IT

Northumbria University

09.2007 - 09.2009

Bachelor of Commerce - Marketing & Management (Double Major)

Murdoch University

Australia

07.2005 - 12.2007

Skills

Corporate presentations

Corporate strategy development

Troubleshooting & Problem Solving

Work Delegation

Client Management

Strategic planning

Policies and procedures

Staff Management

Operations management

Project Management

Verbal and written communication

Sales and marketing

Coaching and mentoring

Business planning