Duncan Tan
Business Manager
Kuala Lumpur,14
Summary
Food-service and strategic account specialist with in-depth knowledge of big fish operator and consumer/ diner insights within Malaysia market.
Overview
24
24
years of professional experience
Work History
Business Manager
GBA Corporation Sdn Bhd
05.2018 - Current
- Crafting and implementing channel sales strategies to meet monthly sales target.
- Developing and maintaining partner and prospective partner relationships through regional deals for beverages and grocery items.
- Negotiating contracts and growth plans with current and prospective channel partners.
- Train both sales team and customer team on the implementation of key indicators.
- Ability to use analytical skills to analyze Key Performance Indicators to determine the health of a channel partner relationship.
Key Account Manager- Petrol Mart, Local Supermarket
GBA Corporation Sdn Bhd
01.2008 - 12.2019
- Responsible for achieving overall business objective with the customers or channels.
- Face of the Company to the customers.
- Develop excellent working relationships and in-depth understanding with the customers and market landscape.
- Leverage in-depth understanding of market & customers dynamic, shopper marketing knowledge, trade fund budget availability, supply chain operations to create and execute business strategies and plans.
- Lead and partner with customers for business strategies implementation and plan execution.
- Conduct regular reviews with customers on different aspects of the business.
- Strategize through harnessing the power of a team by envisioning, engaging and energizing multifunctional resources to build holistic business plan and break possible barriers & challenges to deliver best result.
- Manage a team of sales representatives from capability building, issue resolution to day-to-day operation to ensure speedy and excellent execution in store.
Head of Food Services
CBRE
06.2014 - 04.2018
- Managing distributors on a day to day basis, ensuring adherence to key principal brand policies with greater reach of distributions and ensuring activations are placed promptly via our sales team.
- Train, direct and motivate business development executives on a daily or weekly basis on the directions of brands present to them.
- Deliver the plan on sales, profit, customer investment and margin through full P&L responsibility.
- Stay informed of customer and consumer trends.
- Provide monthly market activity report to GM, including list of objectives, accomplishments, competitive activity, special projects and/or any specific needs.
- Review programs and execution updates with distributor management.
- Develop and implement a promotional investment plan to maximize the effective and efficient of the agreed budget spend.
Product Manager
CBRE
04.2010 - 03.2014
- Set a vision and strategy to drive the beverage category for GBA products in the premium segment market in retail and on premise channel.
- Help coordinate and strategize new channel developments plan for premium beverage category.
- Implement new channel business opportunities especially in the airport, tourist spot segment and impulse channel.
- Preparation of HORECA segment trade presentation and selling skills of premium brands in the market.
- Drive businesses of coffee into hamper segments and corporate level.
- Draft marketing plans into major HORECA channels like on the go channel via meal combo, special price off and introductory offer for new beverage listing.
- Conduct business review and share business directions of the respective brands in the HORECA segment.
Key Account Sales Representative
L'Oréal
03.2001 - 12.2012
- Manage and develop business opportunity in the pharmacy segment- Watsons, Vitacare and Carrefour.
- Visual Merchandising and category management negotiation with IKA- pharmacy.
- Negotiate and identify promotional timeline and planning.
- Sales planning and forecast for cosmetic, styling and hair category.
- Management of sales promoters in top 20 outlets for cosmetic sales.
Area Sales Manager
GBA
07.2005 - 12.2007
- To achieve the agreed sales, distribution and spending objectives by effectively managing and directing the activities of secondary sales force.
- To ensure distributor branches’ annual sales and distribution objectives are translated to individual secondary sales force by month.
- To plan together with Distributor branch Managers on forward month trade activities by using Operational scorecard and review progress on the agreed timelines within the month.
- To formally review Distributor branches’ performance based on Business Review Template on quarterly basis.
Key Account Executive cum Key Account Manager
SCA Hygiene Marketing
01.2003 - 06.2005
- Company Overview: formerly known as Drypers Malaysia Sdn Bhd
- Manage Giant, Guardian, Makro account via enhancing trade relationships off the ground and HQ level.
- Actively play a part in managing company and key account targets are met in value and volume.
- Communicate KPI sales number monthly to sales team, key account buyers and promoters on the target set.
- Ensure proper RTM systems are in place to avoid OOS and shelf management of stocks are available in the market.
- Formerly known as Drypers Malaysia Sdn Bhd
Education
Bachelor of Marketing - Marketing
University of South Australia
Skills
analytical skills
budgeting
business development
business plans
business strategy
speaking multiple language
business planning
sales forecasting
contract management
customer service
directing
Accomplishments
JBP with International hotel chains with Marriott,Shangrila and global airport caterers.
Sales growth of 10% each year from 2012-2018.
Best regional growth and execution for imported still water in 2005/2006 in Asia Pacific.
JBP with major QSRs in Malaysia.
Timeline
Business Manager
GBA Corporation Sdn Bhd
05.2018 - Current
Head of Food Services
CBRE
06.2014 - 04.2018
Product Manager
CBRE
04.2010 - 03.2014
Key Account Manager- Petrol Mart, Local Supermarket
GBA Corporation Sdn Bhd
01.2008 - 12.2019
Area Sales Manager
GBA
07.2005 - 12.2007
Key Account Executive cum Key Account Manager
SCA Hygiene Marketing
01.2003 - 06.2005
Key Account Sales Representative
L'Oréal
03.2001 - 12.2012
Bachelor of Marketing - Marketing
University of South Australia