Duncan Tan
Business Manager
Kuala Lumpur,14
Summary
Food-service and strategic account specialist with in-depth knowledge of big fish operator and consumer/ diner insights within Malaysia market.
Overview
24
24
years of professional experience
Work History
Business Manager
GBA Corporation Sdn Bhd
05.2018 - Current
- Crafting and implementing channel sales strategies to meet monthly sales target.
- Developing and maintaining partner and prospective partner relationships through regional deals for beverages and grocery items.
- Negotiating contracts and growth plans with current and prospective channel partners.
- Train both sales team and customer team on the implementation of key indicators.
- Ability to use analytical skills to analyze Key Performance Indicators to determine the health of a channel partner relationship.
Key Account Manager- Petrol Mart, Local Supermarket
GBA Corporation Sdn Bhd
01.2008 - 12.2019
- Responsible for achieving overall business objective with the customers or channels.
- Face of the Company to the customers.
- Develop excellent working relationships and in-depth understanding with the customers and market landscape.
- Leverage in-depth understanding of market & customers dynamic, shopper marketing knowledge, trade fund budget availability, supply chain operations to create and execute business strategies and plans.
- Lead and partner with customers for business strategies implementation and plan execution.
- Conduct regular reviews with customers on different aspects of the business.
- Strategize through harnessing the power of a team by envisioning, engaging and energizing multifunctional resources to build holistic business plan and break possible barriers & challenges to deliver best result.
- Manage a team of sales representatives from capability building, issue resolution to day-to-day operation to ensure speedy and excellent execution in store.
Head of Food Services
CBRE
06.2014 - 04.2018
- Managing distributors on a day to day basis, ensuring adherence to key principal brand policies with greater reach of distributions and ensuring activations are placed promptly via our sales team.
- Train, direct and motivate business development executives on a daily or weekly basis on the directions of brands present to them.
- Deliver the plan on sales, profit, customer investment and margin through full P&L responsibility.
- Stay informed of customer and consumer trends.
- Provide monthly market activity report to GM, including list of objectives, accomplishments, competitive activity, special projects and/or any specific needs.
- Review programs and execution updates with distributor management.
- Develop and implement a promotional investment plan to maximize the effective and efficient of the agreed budget spend.
Product Manager
CBRE
04.2010 - 03.2014
- Set a vision and strategy to drive the beverage category for GBA products in the premium segment market in retail and on premise channel.
- Help coordinate and strategize new channel developments plan for premium beverage category.
- Implement new channel business opportunities especially in the airport, tourist spot segment and impulse channel.
- Preparation of HORECA segment trade presentation and selling skills of premium brands in the market.
- Drive businesses of coffee into hamper segments and corporate level.
- Draft marketing plans into major HORECA channels like on the go channel via meal combo, special price off and introductory offer for new beverage listing.
- Conduct business review and share business directions of the respective brands in the HORECA segment.
Key Account Sales Representative
L'Oréal
03.2001 - 12.2012
- Manage and develop business opportunity in the pharmacy segment- Watsons, Vitacare and Carrefour.
- Visual Merchandising and category management negotiation with IKA- pharmacy.
- Negotiate and identify promotional timeline and planning.
- Sales planning and forecast for cosmetic, styling and hair category.
- Management of sales promoters in top 20 outlets for cosmetic sales.
Area Sales Manager
GBA
07.2005 - 12.2007
- To achieve the agreed sales, distribution and spending objectives by effectively managing and directing the activities of secondary sales force.
- To ensure distributor branches’ annual sales and distribution objectives are translated to individual secondary sales force by month.
- To plan together with Distributor branch Managers on forward month trade activities by using Operational scorecard and review progress on the agreed timelines within the month.
- To formally review Distributor branches’ performance based on Business Review Template on quarterly basis.
Key Account Executive cum Key Account Manager
SCA Hygiene Marketing
01.2003 - 06.2005
- Company Overview: formerly known as Drypers Malaysia Sdn Bhd
- Manage Giant, Guardian, Makro account via enhancing trade relationships off the ground and HQ level.
- Actively play a part in managing company and key account targets are met in value and volume.
- Communicate KPI sales number monthly to sales team, key account buyers and promoters on the target set.
- Ensure proper RTM systems are in place to avoid OOS and shelf management of stocks are available in the market.
- Formerly known as Drypers Malaysia Sdn Bhd
Education
Bachelor of Marketing - Marketing
University of South Australia
Skills
analytical skills
Accomplishments
JBP with International hotel chains with Marriott,Shangrila and global airport caterers.
Sales growth of 10% each year from 2012-2018.
Best regional growth and execution for imported still water in 2005/2006 in Asia Pacific.
JBP with major QSRs in Malaysia.
Timeline
Business Manager
GBA Corporation Sdn Bhd
05.2018 - Current
Head of Food Services
CBRE
06.2014 - 04.2018
Product Manager
CBRE
04.2010 - 03.2014
Key Account Manager- Petrol Mart, Local Supermarket
GBA Corporation Sdn Bhd
01.2008 - 12.2019
Area Sales Manager
GBA
07.2005 - 12.2007
Key Account Executive cum Key Account Manager
SCA Hygiene Marketing
01.2003 - 06.2005
Key Account Sales Representative
L'Oréal
03.2001 - 12.2012
Bachelor of Marketing - Marketing
University of South Australia
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