Dr. Siti Nurulaini Azmi
Ph.D In Management
Kota Bharu,03
Summary
Dedicated social science researcher with extensive experience and a recently completed Ph.D. in Management. Currently operating a business as a digital marketing trainer and offering personal coaching for postgraduate students. Coaching two students, one Master's and one Ph.D. candidate, who have finished their theses and are awaiting their viva voce, with graduation expected next year. Strong background as a lecturer and research assistant, showcasing teaching, academic, and research skills. Authored research proposals, managed research processes, and documented findings as a research assistant. Served as both a full-time and part-time lecturer, delivering courses in Leadership Management, Human Resource Management, Fundamentals of Management, and Marketing at reputable institutions. Designed curriculum-aligned lectures, developed teaching materials including handouts and assessment papers, and utilized interactive exercises and presentations to engage students effectively. Commitment to fostering student development and providing high-quality education reflects passion and dedication to academia.
Overview
20
20
years of professional experience
2
2
Languages
Work History
Digital Marketing Trainer
Koperasi UMK Berhad
10.2024 - Current
- Provide hands-on training to organization on digital marketing strategies, content creation, and social media live streaming.
- Guide businesses in optimizing their online presence to enhance engagement and revenue.
- Foster understanding of analytics tools to help businesses measure performance and adapt strategies effectively.
Online Distance Learning (ODL) Modul Contributor
Freelance
09.2023 - Current
- Developed and organized online learning materials for Operation Management and Entrepreneurship Management courses for a private university in Malaysia.
- Created clear lesson plans to make learning engaging and easy to follow.
- Designed case studies and practical exercises to help students apply what they learned to real-world situations.
Owner
DRSN Marketing and Consulting
01.2023 - Current
- Advise on strategies to improve operations, increase revenue, and optimize resources.
- Identify business challenges and recommend solutions.
- Assist students in planning their academic journey, including timelines for achieving goals.
One-on-One Postgraduate Coaching
Freelance
02.2022 - Current
- Assist students in understanding complex academic concepts and applying them to their research.
- Support students in organizing their research findings and presenting them effectively.
- Offer tailored feedback to improve writing quality, argumentation, and adherence to academic standards.
- Help students prepare for their viva voce by conducting mock sessions and addressing potential questions.
Professional Service Officer
Universiti Malaysia Kelantan
05.2021 - 07.2021
- Completing the formatting of SGJP-IMPAK report entitled "Kelestarian Institusi Pondok Di Kelantan: Merungkai Permasalah Dari Perspektif Keusahawanan" in provided period (SGJP-IMPAK) (R/SGJP/A0100/01071A/002/2019/00690)
Part Time Lecturer (Leadership Management)
Kolej Universiti Islam Sains dan Teknologi (KUIST)
08.2014 - 10.2014
- Teaching Leadership management for diploma students
- Preparing and adapting teaching materials including handouts, booklets and assessment papers to foster and support learning progress
Graduate Research Assistant
Universiti Malaysia Kelantan
01.2013 - 04.2014
- Responsible in the developing a research proposal to apply for the Postgraduates Research Grant Scheme (PGRS) under the Malaysian Ministry of Higher Education (MOHE), entitled "Minimum Wage Compliance Among Small and Medium Enterprises (SMEs) in Malaysia"
- The research proposal was accepted by the MOHE and received the grant for RM20,000
- In the delineation of responsibilities, I undertook the composition of both the research report and documented the trajectory of the research process
Part Time Lecturer (Human Resource Management)
Universiti Malaysia Kelantan
09.2013 - 02.2014
- Instructing FKP students on the Human Resource Management subject
- Employing a variety of pedagogical approaches such as lectures, presentations, and interactive class exercises to impart course content
- Developing, organizing, and delivering lectures in accordance with curriculum guidelines and examination objectives
- Ensuring students comprehend by communicating clearly and effectively, responding to inquiries, and offering constructive feedback on academic progress
Part Time Lecturer (Fundamentals of Management)
Universiti Malaysia Kelantan
02.2012 - 06.2012
- Teaching Fundamentals of Management subject for FTKW students
- Using diverse teaching methods, including lectures, presentations and class activities to deliver course
- Designing, planning and taught lectures based on curriculum requirements and exams
- Preparing and adapting teaching materials including handouts, booklets and assessment papers to foster and support learning progress
Full Time Lecturer (Management/Marketing)
Institut Generasi
07.2011 - 11.2011
- Teaching management and marketing for diploma students
- Developing tests and materials to assess and promote student learning objectives
- Held regular student meetings to communicate strengths, weaknesses and areas for learning development
- Planning and Developing Homework Assignments Based on Lessons Taught and Student Development Needs
Human Resource Advisor
NorthgateArinso (NGA)
01.2011 - 04.2011
- Compiling and updating employee files in electronic and paper formats to maintain accurate records
- Organizing orientations, events and activities for employees to deliver objectives of organization
Practical Student
Pejabat MARA Negeri Kelantan
04.2008 - 07.2008
- Managing the day-to-day marketing and management activity (Dealing with local entrepreneur)
- Exploring how micro and small-medium enterprises (MSMEs) manage their training initiatives and navigate the process of obtaining loans from MARA
Operator
Marulee (M) Sdn. Bhd
01.2005 - 04.2005
- Crafting figurines including human figures, animals, birds, flowers, and vases from porcelain
Education
Ph.D. - Management
Universiti Malaysia Kelantan
Kota Bharu 04.2001 -
MBA - Human Resource Management
Universiti Putra Malaysia
Serdang, Selangor 04.2001 -
Bachelor of Management - Marketing
Universiti Malaysia Terengganu
Kuala Terengganu 04.2001 -
Accounting
Penang Matriculation College
Penang 04.2001 -
SPM
SMK Pengkalan Chepa 2
Kota Bharu, Kelantan, Malaysia 04.2001 -
Skills
Friendly, positive attitude
Links
- https://orcid.org/0000-0002-3403-8109
- https://www.scopus.com/authid/detail.uri?authorId=57225192572
- https://scholar.google.com/citations?user=YhnKM1MAAAAJ&hl=en&authuser=1
Journal Publications
- Azmi, S. N., Khalique, Yaacob, M. R. B., Hina, K., & Nawi, N. C. (2021). Business Recovery Of Small Business Affected By Flood Disaster In Kelantan Malaysia. Academy of Entrepreneurship Journal, 27(3), 1-5. Retrieved from http://www.scopus.com/inward/record.url?eid=2-s2.0-85109433554&partnerID=MN8TOARS (SCOPUS)
- Azmi, S. N., Khalique, M., Noor, A. B. M., Yaacob, M. R. B., & Hina, K. (2021). Identifying The Challenges of Small Business and Business Recovery During Turmoil Business Environment. Academy of Strategic Management Journal, 20(6), 1-8. Retrieved from https://www.proquest.com/scholarly-journals/identifying-challenges-small-business-recovery/docview/2586559928/se-2 (Proquest)
- Azmi, S. N., Yaacob, M. R. B., & Khalique, M. (2021). Systematic literature review and content analysis of organizational resilience. International Journal of Research Studies in Management, 9(2), 107-114. https://doi.org/10.5861/ijrsm.2021.m077 (CROSSREF)
Book Chapters
- Quadruple Helix Logistics Model: A New Strength of Supply Chain in Circular Economy, Zawawi, N. F. M., Abd Wahab, S., Azmi, S. N., Hairin, A. L. N., Awang, K. W., & Yaacob, M. R., Handbook of Research on Designing Sustainable Supply Chains to Achieve a Circular Economy, 493-513, IGI Global, 2023, http://www.scopus.com/inward/record.url?eid=2-s2.0-85163569639&partnerID=MN8TOARS, SCOPUS
- Fostering Socio-economic and Industrial Sustainability: The Vital Contribution of Stakeholder Engagement Programme in the Palm Oil Sector's Growth, Radyi, SAM., Yaacob, M. R. Abdullah, A., Abdullah, SS., Abdullah, Azmi, S. N, AR., and Salleh, MZ., Springer, 2024, SCOPUS
Conference Proceedings
- A Content Analysis of Organizational Resilience, Azmi, S. N. & W.Y. Ghee, 6th International Seminar on Entrepreneurship & Business (6th ISEB 2018), 2018
- The Relationship of Disaster Impacts and Post-Disaster Recovery among Small and Medium Enterprises, Azmi, S. N. & W.Y. Ghee, Proceeding of the 2018 UMK Postgraduate Colloquium, 2018
Attended Courses
- December 2024: Completed online TikTok Class by CoachCC and KaloData.
- November 2024: Completed a three-day online workshop on 'Entrepreneur Masterclass' by Vince Tan
- August 2024: Completed a 5-Day 'Train the Trainer' Program in Digital Marketing by MDEC Malaysia at Universiti Malaysia Kelantan.
- July 2024: On-going online training on Google Digital Marketing & E-commerce Professional Certificate.
- June 2024: Completed online introductory training on Power BI conducted by Prof. Tarcisio de Oliveira, Microsoft Certified Trainer.
- June 2024: Completed a three-day online workshop on 'The AI Masterclass' by XP.
- June 2024:Completed online webinar on 'Employment of Risk-Based Thinking (RBT) Under ISO 9001: 2015, ISO 14001:2015 And ISO 45001: 2018.
- June 2024: Completed an online webinar of 'Skills and Techniques of Effective Career Conversations' by Dragonfire Corporate Solutions Sdn. Bhd.
- June 2024: Completed an online Amazing Mandarin Conversation class by Kunkwan International Mandarin Training Centre.
- June 2024: Completed the Microsoft Official Course MS-4004: 'Empower Your Workforce with Copilot for Microsoft 365 Use Cases' by Lim Boon Kok, Microsoft Certified Trainer.
- May 2024: Completed the webinar 'ChatGPT: Top & Effective Use Cases for Businesses'.
- May 2024: Attended the Workshop on 'Perakaunan Digital: Mengintegrasikan Teknologi untuk Efisiensi Kewangan' and the Seminar on E-Invoicing organized by MDEC Malaysia at Pejabat MARA Kota Bharu, Kelantan.
- May 2024: Completed the online course 'Develop Generative AI Solutions with Azure OpenAI Service' conducted by Lim Boon Kok, Microsoft Certified Trainer.
- May 2024: Completed the Certified Peer Reviewer Course by Elsevier.
- Mac 2024: Completed the webinar of 'Preparing and Submitting a Revision in Editorial Manager' by Elsevier.
- August 2023: Completed the Global Online Workforce (GLOW) Training Programme by MDEC Malaysia.
- Jun 2023: Completed 'AI Masterclass' by AIGI Technologies'.
- April 2019: Attended'Systematic Literature Review Workshop' by Dr. Hayrol Azril Mohamed Shaffril (UPM), at Kota Bharu, Kelantan.
- July 2019: Attended'Seminar Penulisan Artikel Jurnal Systematic Literature Review (SLR)' by Dr. Hayrol Azril Mohamed Shaffril (UPM) at Kuantan, Pahang.
- February 2019: Attended a three-day workshop on Research Methodology and PLS-SEM conducted by Prof. T. Ramayah at Universiti Malaysia Kelantan.
- Mac 2018: Attended 'PLS-SEM using SmartPLS 3.0' Workshop by Dr. Firda Basbeth, Universiti Malaysia Kelantan.
- February 2018: Attended 'Penulisan Kajian Literatur Pascasiswazah FKP 2018', Universiti Malaysia Kelantan.
- February 2018: Attended 'High Impact Journal Writing & Publishing Workshop' by Prof. Dr. Kamaruzaman Jusoff.
Extracurricular activities
- Attended the seminar 'Reaching Beyond KPIs' by Prof. Dr. Khairil Wahidin Awang at Universiti Malaysia Kelantan, Kota Bharu, Kelantan
- Chairperson of 'Bengkel Kajian Kualitatif' by Fakulti Keusahawanan dan Perniagaan, Universiti Malaysia Kelantan, Kota Bharu, Kelantan
- Presenter of paper entitled 'A Content Analysis of Organizational Resilience' in 6th International Seminar of Entrepreneurship and Business (ISEB' 2018), at Hotel Perdana Kota Bharu, Kelantan
- AJK Penggerak sempena 'Program Jalinan Kasih Pelajar Pascasiswazah UMK 2014', Universiti Malaysia Kelantan., Kota Bharu, Kelantan
- Assistant Facilitator of 'SME@UMK Programme by SME Corporation Malaysia', Universiti Malaysia Kelantan., Kota Bharu, Kelantan
- Participant of GSM Corporate Strategy Simulation Programme at Eagle Ranch Resort, Port Dickson., Port Dickson, Negeri Sembilan
- Secretary of 'Majlis Anugerah Iklan 2009' under Management and Economic Faculty, UMT., Kuala Terengganu, Terengganu
- Vice Secretary of 'Program Orientasi Pelajar Tahun Satu SMP Pemasaran sesi 2007/2008', under Management and Economic Faculty, UMT., Kuala Terengganu, Terengganu
- Members of 'Latihan Keusahawanan Siswa (LKS) Modul 1,2 & 3' under HEP, UMT at Hotel Seri Malaysia, Genting Highland., Genting Highland, Pahang
- Secretariat of 'Kejohanan Ragbi, MASUM 7 Sebelah' under HEP, UMT., Kuala Terengganu, Terengganu
- Ahli Pembimbing Rakan Dinamik, Penang Matriculation College, Pulau Pinang
- Peserta Program Personaliti Diri, Anjuran Unit Bimbingan dan Kaunseling, Tanjung Uda Resort, Perak.
- Peserta Program Pembangunan Jati Diri dan Kecemerlangan Akademik Pelajar Matrikulasi Sesi 2005/2006, Anjuran KPT dengan kerjasama KPM, Pulau Pinang.
- Peserta Program Kepimpinan dan Jatidiri Jawatankuasa Perwakilan Pelajar dan Pembimbing Rakan Dinamik, Pulau Langkawi, Kedah
- Sukarelawan Minggu Pengurusan Pelajar Baru Sesi 2006/2007, Pulau Pinang.
- AJK Pameran Unit Pengurusan Perniagaan, Pulau Pinang.
- Committee Member of 'Explorace Akaun' under Accounting Department, Pulau Pinang.
- Members of 'Majlis Pemimpin Pelajar' 2004, Kota Bharu, Kelantan
- Secretary of 'Kelab Pencegahan Jenayah' 2004, Kota Bharu, Kelantan
Affiliations
International Society for Development and Sustainability (ISDS), M13110512, Lifetime Full Member
REFERENCES
- Prof. Dr. Mohd Rafi bin Yaacob
Senior Lecturer, Faculty of Entrepreneurship and Business,
Universiti Malaysia Kelantan
+60199388019
rafi@umk.edu.my
- Dr. Syamsuriana Sidek
Senior Lecturer, Faculty of Entrepreneurship and Business,
Universiti Malaysia Kelantan
+60132965121
suriana@umk.edu.my
- Azianis binti Mohd Noor
Pegawai Koperasi Pembangunan Perniagaan
Koperasi UMK Berhad
Universiti Malaysia Kelantan
+60109313987
azianis1309@gmail.com
Timeline
Digital Marketing Trainer
Koperasi UMK Berhad
10.2024 - Current
Online Distance Learning (ODL) Modul Contributor
Freelance
09.2023 - Current
Owner
DRSN Marketing and Consulting
01.2023 - Current
One-on-One Postgraduate Coaching
Freelance
02.2022 - Current
Professional Service Officer
Universiti Malaysia Kelantan
05.2021 - 07.2021
Part Time Lecturer (Leadership Management)
Kolej Universiti Islam Sains dan Teknologi (KUIST)
08.2014 - 10.2014
Part Time Lecturer (Human Resource Management)
Universiti Malaysia Kelantan
09.2013 - 02.2014
Graduate Research Assistant
Universiti Malaysia Kelantan
01.2013 - 04.2014
Part Time Lecturer (Fundamentals of Management)
Universiti Malaysia Kelantan
02.2012 - 06.2012
Full Time Lecturer (Management/Marketing)
Institut Generasi
07.2011 - 11.2011
Human Resource Advisor
NorthgateArinso (NGA)
01.2011 - 04.2011
Practical Student
Pejabat MARA Negeri Kelantan
04.2008 - 07.2008
Operator
Marulee (M) Sdn. Bhd
01.2005 - 04.2005
Ph.D. - Management
Universiti Malaysia Kelantan
04.2001 -
MBA - Human Resource Management
Universiti Putra Malaysia
04.2001 -
Bachelor of Management - Marketing
Universiti Malaysia Terengganu
04.2001 -
Accounting
Penang Matriculation College
04.2001 -
SPM
SMK Pengkalan Chepa 2
04.2001 -
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