Donovan Yap Renkai

Growth & Channels
• Scaled ; launched facebook @BigDutchmanMalaysia (58K+ subscribers) @BigDutchmanAsia on LinkedIn to 10K+ followers (+2.9K in the last year) with ~11% engagement rate, Instagram ( 1K+ followers), Youtube (30K+ subscribers) with weekly cadence and event stories.
• Opened new reach in LINE (Thailand) & Zalo (Vietnam); created local-language workflows with TH/VN teams.
• Cyclone Poultry – Managed branding, event content (Taiwan associations visit), and localised social narrative.

Performance & ABM
• Ran multi-market Search/Display across Google & Microsoft, plus Meta prospecting/retargeting; implemented UTM standards, creative rotation, audience stacking, and account-based remarketing for reselling loops.

Email & Content
• Operationalised a 5-emails/month calendar; tightened QA (audience, links, mobile render, tracking), and shifted to outcome-based monthly snapshots.
• Authored the majority of bigdutchman.asia/news stories, internal SharePoint posts, and external press releases; built memoriam features and an Immediate Vacancies microsite to accelerate hiring.

AI & Automation
• Completed HRDC-claimable AI programs (Nikki Taylor; Sven Bally) & Advance Digital Marketing Strategies (Elizabeth Taylor)
• Deployed one marketing automation flow and an AI image agent for poultry/egg visuals; delivered internal training (3 sessions; ~15 colleagues each).
• Website Revamp & AI Search Optimisation (2025) – Asia homepage refresh, structure, and metadata modernisation; page-by-page schema and redirects list; collaboration with Germany + agency on export/import & metadata tooling.
• Co-led AIO/AEO/GEO/SXO website readiness; aligned with Big Dutchman HQ in Germany. Drafted HubSpot (marketing) pilot to complement Sales CRM and our omnichannel service vision.

Events & Thought Leadership
• One-person studio at VIV Asia/ILDEX: plan→shoot→edit→publish in-show; daily recap videos, shorts, photo sets, and post-event albums.
• Represented BDA at MISA 2024 (ESG) alongside Environmental Waste Management Team
• ILDEX Indonesia 2025: BDA booth awarded Best Performance (3rd); coordinated coverage and stakeholder comms.

Stakeholder & Recruitment Support
• Built HR job-brand visuals, copy templates, and LinkedIn jobs budgeting; launched monthly “Featured Jobs” series and Customer Service hiring campaigns.
• Designed and translated company values/mission into poster series across meeting rooms and employee areas.
• Recruitment “Immediate Vacancies” – Built fast-apply page to bypass slow portals; integrated with HR inbox and paid amplification.

University & Community
• Formalized MMU partnership: guest talks, office visits (~70 students), talent pipeline with HR; began yearly rhythm.
• Hosted KOSEN (Japan) architecture students; ongoing
• CSR (e.g., Project Hope Welfare Association donation tie-ins during BD Campus Run).

• Spearhead ‘Social Media Project', constructing foundation and establishing company social media strategy and content strategies.
• Lead digital and social media initiatives aimed at boosting customer acquisition, engagement metrics, and brand loyalty.
• Contributor to digital transformation team, web design to update legacy website infrastructure and adjust domain structure to align with company requirements
• Coordinated efforts with Board Of Directors to integrate marketing strategies into online and digital projects.
• Managing and designing all lead generation initiatives alongside optimizing PPC advertisements
• Creates dynamic and creative brand-oriented content for various social media channels.
• Formulating marketing strategies to boost traffic and increase engagement rate for company social media
• Analyze data (reach, lead generation, traffic, conversion rate) to propose effective content strategies and action plans
• Enhancing social media engagement and brand awareness initiatives
• Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
• Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.

• Developed and executed cost-effective lead generation campaigns, collaborating closely with sales team to convert raw leads into clients.
• Supervising 14-member digital marketing operations team and promoting coordination with Southeast Asia branches
• Founded and directed digital media content creation team, delivering compelling content designed for Millennials.
• Implementation of multi-channel digital strategy across platforms; web, Facebook marketing, Instagram, Google, Bing, TikTok, WeChat, Shopee, Lazada etc.
• Developed affiliate program with key opinion leaders (KOL) and influencers, converting followers into sales through KOL partnerships
• Leveraged online tools for effective remote collaboration with directors and home-based teams.
• Employing affordable WordPress solutions for landing pages, website development, and e-commerce alongside API integration for lead-gen strategies
• Boosted brand awareness through the creation of engaging social media campaigns.
• Increased website traffic by developing and implementing a comprehensive SEO strategy.

• Construct and manage company's database marketing using semi-automated campaigns targeting over 2000 clients.
• Developed email marketing setup through Mailchimp, executing retargeted promotional campaigns alongside a monthly newsletter for varied lead channels
• Development of effective sales funnels featuring immediate CTAs for sales team via WhatsApp, calls, email, chat
• Generating over 200 accurate inquiries monthly
• Designing original graphics, videos, and content for social media and website to enhance company brand image.
• Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
• Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.

• Orchestrated creation of engaging entertainment campaigns and events.
• Reviewed new entertainment projects and monitored audience reactions for optimal re-optimization.
• Development of department synergy program to improve cooperation among technical, production, and animation teams.
• Enhanced brand image of company and ensured adherence to entertainment standards.
• Assessed employee performance consistently, delivering constructive feedback for ongoing enhancement.
• Lowered operational expenses through identification of improvement opportunities and application of cost-reduction initiatives.
• Evaluated employee performance regularly, providing constructive feedback for continuous improvement.
• Reduced operational costs by identifying areas for improvement and implementing cost-saving measures.

• Spearheaded marketing activation objectives for FMCG retail accounts, Magnum Walls Ice-cream, and Lipton Tea. Executed targeted campaigns for brands such as Dove, Sunsilk, Lifebuoy, Axe, Rexona.
• Developed strategic initiatives to enhance brand visibility across retail platforms. Analyzed market trends to inform promotional decision-making.
• Monitored performance metrics to evaluate marketing strategy effectiveness. Established strong relationships with key stakeholders to support brand initiatives.
• Collaborated with cross-functional teams to align marketing strategies with account goals. Coordinated events and promotions to drive consumer engagement across multiple brands.
• Enhanced Unilever’s brand visibility during client’s 2016 roadshow events, facilitating achievement of project goals
• Oversaw vendor management, including agency sourcing, tender processes, pitching initiatives, briefing sessions, liaison activities, and performance management.
• Execute Company’s marketing activation goals, annual strategies, and key performance indicators
• Formed alliances with external agencies and third-party vendors for specialized marketing services, broadening company resources and capabilities.
• Elevated marketing campaign performance through streamlined operations and execution of effective strategies.

• Overseeing all personal sales and customer accounts, driving increased repeat sales and returning customers.
• Collaborate with team to promote new products and services, enhancing brand awareness among customers
• Offering technical and repair expertise, delivering prompt solutions to customers without delay

• Tackled urgent problems and concerns for patients, promoting a welcoming environment.
• Overseeing emergency transit of critical patients via land, sea, or air for rapid hospital arrival and immediate treatment
• Oversaw immigration-related matters for patients, improving rest periods and establishing rapport with Mahkota hospital
• Oversee hospital porters and ambulance drivers, ensuring adherence to hospital standards and prioritization of patient safety