Dindran Kumar

Product & Technology Leadership Operations, Systems & Automation Branding, Marketing & User Acquisition Business Strategy & Leadership.

Built MyHomie from concept to fully operational prop-tech platform, leading product strategy, operations, technology integration, branding, and go-to-market execution independently without an engineering team.

• Designed the full product roadmap and matching framework for Buyers, Sellers, Landlords, and Renters based on localized Malaysian market pain points.
• Architected a rule-based matching engine in Airtable using normalized Matchable views, scoring logic (Beds/Baths, Price/Budget tolerance, Area, Subtype), and automated pipelines that produce top 5 matches per user.
• Developed the entire lead system using WordPress, Elementor & Fluent Forms Pro, integrating validation logic, UI/UX flows, and real-time Airtable syncing.
• Built internal data structures including Raw Tables, Matchable views, Matches table, Case folders, Interfaces, and future-ready scaling logic.

• Implemented multi-step automation workflows: triggers, data normalization, candidate searches, sorted match creation, and dedupe logic.
• Created Airtable Interfaces & Portals for property agents to manage cases without exposing raw data.
• Designed operational workflows such as agent assignment, archival processes, case grouping, OTP verification planning, and lead management rules.

• Built the complete MyHomie brand identity (UI consistency, colors, character, narrative style).
• Produced cinematic ad content using Google Veo 3, including punch-stopper scripts, scene-by-scene generation, and emotional storytelling tailored to targeted demographics.
• Launched Meta Ads campaigns targeting KL hotspots and landlord segments, optimizing creative outputs, landing flow, and conversions.
• Connected and configured GA4, Meta Pixel, and RankMath SEO for tracking, funnel analytics, and performance optimization.

• Created investor-ready pitch decks, SAFE documentation, valuations, and GTM strategies.
• Oversaw end-to-end product development, UX, systems integration, marketing, and growth operations as a solo founder.
• Delivered a revenue-ready prop-tech platform designed for agent onboarding, scale, and future automation enhancements.

Positioned MyHomie as a high-scalability smart-matching platform built entirely from scratch, combining product vision, no-code engineering, operational design, and data-driven execution.

Strategic Planning & Project Development Product & Platform Execution Operations, Process Optimization & Cross-Functional Leadership Marketing, Branding & Business Development Performance Monitoring & Continuous Improvement

Played a key leadership role in building a Real World Asset (RWA) project from the ground up, leading operations, strategy, product development, and cross-functional execution from concept to launch.

• Spearheaded the end-to-end development of the RWA project, from early concept ideation to market-ready execution.
• Authored the project whitepaper, ensuring clarity in the token utility, value proposition, and long-term vision.
• Conducted financial modelling, market analysis, and feasibility assessments to define roadmap, risks, and growth targets.
• Designed ecosystem structure, user flows, and operational frameworks in alignment with decentralized asset strategies.
• Oversaw website development, content direction, UX structure, and product messaging to align with investor and user expectations.
• Coordinated technical requirements between blockchain developers, creatives, and business teams to ensure cohesive product delivery.
• Ensured compliance alignment, documentation accuracy, and readiness of onboarding materials for stakeholders and early adopters.
• Built operational workflows across marketing, product, tech, and support functions to ensure smooth project execution.
• Streamlined processes across multiple departments, improving efficiency, information flow, and milestone delivery rates.
• Led cross-functional teams to execute strategic initiatives, manage deliverables, and maintain launch momentum.
• Established SOPs for communication, logistics, version control, and deliverable timelines.
• Developed and executed marketing strategies including branding direction, content planning, user education, and outreach.
• Crafted high-impact copy, messaging, and pitch materials for investors, partners, and community announcements.
• Built partnerships and engaged stakeholders to accelerate visibility, project adoption, and ecosystem growth.
• Defined and tracked KPIs across operations, marketing, and product pipelines to ensure measurable progress.
• Identified process gaps, optimized workflows, and implemented improvements to maintain operational readiness.
• Provided strategic recommendations to enhance performance metrics and strengthen project scalability.

Contributed significantly to transforming a conceptual RWA idea into a structured, investor-ready, operationally aligned project with clear documentation, workflows, marketing strategies, and multi-department coordination.

Strategic Leadership & Company Direction Product Development & Technical Oversight Operational Excellence & Project Delivery Business Development & Client Management Innovation & Market Differentiation + Results & Impact.

Led a full-service software and blockchain solutions company, overseeing strategy, operations, product development, client delivery, and business growth across mobile apps, web platforms, and blockchain ecosystems.

• Directed the overall business strategy, service offerings, and market positioning for a multi-solution tech consultancy.
• Expanded the company’s portfolio from traditional mobile/web development into Blockchain, DeFi, and exchange/wallet architecture.
• Identified market opportunities, designed new service lines, and built offerings that aligned with evolving client demand and emerging technologies.
• Oversaw development of mobile apps (iOS/Android), web platforms (SEO + performance), and blockchain projects involving smart contracts, token creation, wallets, and CEX/DEX architecture.
• Translated client requirements into technical specifications and ensured alignment between programmers, designers, and product managers.
• Led a team of 6+ developers, ensuring sprint delivery, quality assurance, and achievement of project milestones.
• Implemented structured workflows, SOPs, and cross-functional processes to improve delivery speed, communication flow, and developer efficiency.
• Managed the full project lifecycle across multiple concurrent client projects — briefing, planning, budgeting, development, testing, and deployment.
• Ensured accurate resource allocation, timeline management, and financial oversight across all consultancy engagements.
• Built and maintained long-term relationships with local and international clients across tech, blockchain, and SME industries.
• Led proposal creation, technical scoping, pitch presentations, and contract negotiations.
• Strengthened customer retention through consistent communication, high-quality delivery, and long-term advisory support.
• Launched new blockchain products/services that positioned the company as a trusted solution provider for ICO/STO preparation, token development, wallet creation, and hybrid crypto systems.
• Developed cost-effective yet scalable technical frameworks that improved project profitability and reduced development cycles.
• Delivered dozens of successful software and blockchain builds while maintaining competitive pricing and high customer satisfaction.
• Grew the organization into a recognized boutique tech consultancy known for reliability, innovation, and cross-industry expertise.

Leadership, Strategy & Growth Event Production & Operational Leadership Creative Direction & Client Experience Achievements & Impact.

Co-founded and grew a full-service events agency specializing in large-scale experiential events, corporate functions, team-building programs, and creative activations for major brands across Malaysia.

• Built the company from concept into a recognized events brand delivering high-impact corporate and public events for nearly a decade.
• Directed business strategy, brand positioning, client acquisition, and service expansion across creative, corporate, and experiential categories.
• Established long-term partnerships with malls, brands, corporates, and local vendors to strengthen event offerings and operational capabilities.
• Oversaw end-to-end project execution for large-scale events including mall activations, annual dinners, team-building programs, product launches, and public showcases.
• Managed multi-department workflows involving logistics, creative, technical teams, vendors, and third-party suppliers to ensure seamless delivery.
• Implemented optimized operational frameworks for setup, manpower coordination, budgeting, and contingency planning.
• Led the creative ideation and conceptualization of immersive event experiences tailored to brand goals and audience engagement.
• Mentored and trained teams in customer service excellence, execution quality, and safety standards, improving client satisfaction and repeat business.
• Developed integrated marketing and promotional strategies to elevate event visibility and attendance.
• Delivered one Guinness World Record and three Malaysia Book of Records events for Berjaya Times Square, enhancing client credibility and media reach.
• Successfully executed high-profile events that created significant brand impressions and contributed to strong client retention.
• Championed data-driven improvements, incorporating measurement frameworks to evaluate event success and optimize future planning.