Dhewiya Letchumanan
Kuala Lumpur
Summary
Accomplished Performance Management Assistant Manager at CIMB Bank KL Sentral, I enhanced digital sales by 25% through data-driven strategies and cross-functional collaboration. Expert in Adobe Analytics and Excel, I excel in funnel optimization and problem-solving, significantly boosting revenue growth and customer experience.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Performance Management - Assistant Manager
CIMB Bank KL Sentral
04.2022 - Current
- Analyzed sales funnels across multiple banking products, identifying gaps and opportunities that improved conversion rates by 25%.
- Managed product campaigns, adhering to timelines and optimizing communication strategies for targeted audiences, enhancing digital sales and revenue.
- Prepared accurate digital sales reports using Adobe Analytics, forecasting sales conversion rates and supporting scenario planning.
- Leverage A/B testing and personalization efforts using Adobe Target and data management platforms, implementing successful use cases to drive revenue growth and improve customer experience.
- Implemented data-driven segmentation strategies that optimized customer targeting, enhancing sales performance across different demographics.
Executive Officer - Performance Management
CIMB Bank KL Sentral
05.2019 - 03.2022
- Collaborated with cross-functional teams to identify new business opportunities in line with strategic objectives.
- Monitored digital customer journey performance, ensuring stability and resolving production issues promptly to meet key metrics.
- Developed and presented data-driven reports and dashboards using Powerpoint and Excel, providing insights into customer behavior, sales trends, and performance metrics to senior management.
- Monitored key performance indicators (KPIs) to track the effectiveness of marketing campaigns, implementing changes that optimized customer acquisition costs by 15%.
- Collaborated with vendors to prioritize and implement ATM screen updates for retail banking projects.
- Coordinated cross-functional teams to streamline processes and deliver optimal results.
Graduate Trainee - SLIM
CIMB Bank
06.2018 - 04.2019
- Assisted in data collection and analysis, supporting senior analysts in tracking and reporting sales funnel performance metrics.
- Gained foundational experience in sales and marketing strategies, focusing on customer acquisition and retention in the banking sector.
- Contributed to a positive work environment with proactive participation in team-building activities and social events.
- Boosted organizational efficiency with effective time management strategies, ensuring timely completion of assignments.
Admin Assistant
Vista Services Sdn Bhd
11.2017 - 05.2018
- Answered multi-line phone system, routing calls, delivering messages to staff and greeting visitors.
- Maintained confidentiality of sensitive information by adhering to strict privacy policies and implementing secure filing systems.
- Ensured accurate record-keeping with diligent data entry and database management for vital company information.
- Improved document organization with thorough file maintenance, archiving outdated records as necessary for efficient retrieval when needed.
- Coordinated office supply inventory management, proactively ordering necessary items before depletion to avoid workflow disruptions.
Education
Bachelor of Science - Bachelor of Science (Biological Sciences)
University Malaysia Terengganu
Kuala Nerus Terengganu11-2017
Skills
- Data Analysis Tools: Excel, PowerPoint
- CRM Systems: Adobe Target
- Technical Skills: Data visualization, funnel optimization, automation tools (Adobe Analytics)
Certification
- Create Charts and Dashboards Using Microsoft Excel, Coursera [October 2024]
- Retail Banking Job Simulation, Forage, [September 2024]
- Advanced Digital Marketing, IIDE [November 2023]
- Google Analytics, Great Learning Academy [November 2023]
- Google Ads Search Certification, Google Skillshop [May 2023]
- Adobe Analytics & Target for Advanced Users, Adobe [November 2022]
- Microsoft Intermediate & Advanced, Centrilinc [July 2022]
- Microsoft Powerpoint Advance, Centrilinc [May 2020]
Timeline
Performance Management - Assistant Manager
CIMB Bank KL Sentral
04.2022 - Current
Executive Officer - Performance Management
CIMB Bank KL Sentral
05.2019 - 03.2022
Graduate Trainee - SLIM
CIMB Bank
06.2018 - 04.2019
Admin Assistant
Vista Services Sdn Bhd
11.2017 - 05.2018
Bachelor of Science - Bachelor of Science (Biological Sciences)
University Malaysia Terengganu
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