Denise Tan

Marketing Responsibilities

• Develop and execute marketing plans & strategy both online/offline in retail industry & commercial line to increase brand awareness of Johnson Fitness Malaysia product brands; both home-use and commercial profile.
• Manage and track marketing budget to ensure smooth progress plans within budget.
• Capitalize on latest industry and research latest industry trends to strategize marketing solutions and enhance business operations.
• Boost brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Devise and deploy online marketing campaigns with effective Google SEM & SEO, GDN, Shopping Ads, Social Media, Marketplace and viral video campaign strategies and work with external advertising agencies.
• Create online content and manage corporate nationwide social media accounts (Facebook, Instagram, Youtube) to promote brand awareness and build consumer trust.
• Deploy social media marketing strategy with Facebook marketing campaigns.
• Develop and maintain healthy work relationship with key retail industry partners (all major shopping malls, online platforms, key account partners) in both marketing and business development.
• Identifies partnership/sponsorship opportunities for joint outreach.
• Plan, organize and coordinate nationwide event roadshow, trade show, new store launch and products launch event in retail shopping malls and develop innovative and targeted marketing materials to support roadshow implementation.
• Develop offline product marketing assets including but not limited to: company profile, product booklet, brochure, etc.
• Successfully project managed numerous retail and online marketing campaigns simultaneously.
• Completed projects on-time and under-budget by collaborating with company internal departments.
• Work closely with oversea HQ marketing & regional SBUs to create and maintain marketing initiatives and strategies with constant communication with SEA subsidiaries to brainstorm ideas.
• Prepares marketing reports regularly and as needed basis (marketing report, product launch plan & presentation).
• Direct report to Managing Director and HQ.

Business Development Responsibilities

• Liaise with retail shopping malls leasing department for matters pertaining company stores.
• Source and identifies potential retail malls/markets for expansion of retail stores in Malaysia.

Marketing Responsibilities

• Develops strategic marketing plans and establish annual marketing budgets through the review of data, market analysis and market mix management.
• Creates, manages and implements marketing plans and programs, both offline/online, to increase branding, awareness, and expansion of Johnson Fitness Malaysia product brands.
• Developing and managing editorial calendar and producing online marketing content for Johnson Fitness Malaysia and Matrix Fitness Malaysia including but not limited to: Google SEM & SEO & GDN, Social Media and Website.
• Manages strategic direction and develop offline marketing content for Johnson Fitness Malaysia retail stores including but not limited to: Event Roadshow, Trade Show, Product Launch, Retail Outlet POSM, Premium Gift Sourcing, Product Booklet & Company Profile.
• Collaborate with outside agencies (online marketing, design) and responsible for development of marketing strategy direction.
• Builds relationships and works with major retail shopping malls, key account corporations and strategic partners to maximize brand and marketing equity.
• Identifies partnership/sponsorship opportunities for joint outreach.
• Conduct marketing research and review market trend in both retail and commercial fitness equipment market and related industries in Malaysia.
• Plan and prepare forward-looking analysis/plan for marketing activity and production utilizing supporting data.
• Prepares marketing reports regularly and on needed basis (annual report & presentation).
• Direct report to Managing Director and HQ Marketing team.

Business Development Responsibilities

• Source and identifies potential retail malls/markets for expansion of retail outlets in Malaysia.
• Successfully develop leasing opportunities with retail malls; Pavilion KL, IOI City Mall to establish new retail outlets
• Main contact person for management discussion to operational matters from top to bottom.

• Key person who monitored sales and marketing of event accounts from Peninsular Malaysia, East Malaysia and oversea such as South Korea, China and India.
• Oversee and spearhead over 70 event accounts on weekly basis annually.
• Responsible from top to bottom of the sales management to operational handling and ensure all marketing details are recorded.
• Managed in all aspect of sales and marketing in a wider/main varieties of event profile of consumer show such as maternity show, home show, IT fair, education fair, pet expo, warehouse sale, banking fair and bridal fair to trade expo, investment fair and international events.
• Managed top events of corporate clients such as Malayan Banking Berhad (Maybank Treats Fair) and CIMB Bank Berhad (CIMB Fiesta).
• Successfully linked up event organizer, Korean Society of Malaysia to continuously organized Korea Day during Hari Raya holiday in Y2014 and Y2015 and brought a total of 100,000 visitor to Mid Valley Megamall during low-peak/festival season.
• Successfully invited international acclaimed talk-show, TEDx organization to organized TEDxKL Conference 2013 : Life Hacking, a ticketed event to a sold out venue of 2,000 participants and promote MVEC function and utility as a suitable venue for seminar/talk show.
• Effectively acquired international entertainment event organizer, SPE Network Asia to organize the highly-sought after Animax Carnival Malaysia 2014 and generate a very good impact on the brand awareness of Mid Valley Exhibition Centre and Mid Valley Megamall on social media platform.
• Developed high skilled relationships, and cross-sold extensively new and existing clients to meet their needs, and provided superior customer service to maximize client satisfaction and retention.
• Created Mid Valley Exhibition Centre website (www.mvec.com.my).
• Successfully achieved target set of 95% full occupancy in Y2014, Y2015 and Y2016 calendar booking.
• Maintained good business partnership with existing third party contractor and suppliers.
• Managed monthly P&L report and assist in annual Budget report and presentation.

• Managed all aspect of sales for Mid Valley Exhibition Centre from sales enquiry to the completion of the event.
• Accomplished 30 – 40 event accounts on weekly basis annually.
• Managed the event accounts and cooperate with event organizers and contractors/suppliers to ensure all event requirements compile to company SOP.
• Maintained and established long term partnerships (CRM) with clients by providing excellent post-sales and after-sales service.
• Conducted marketing research and analysis to provide strategic decision support for the promotional and branding of the exhibition centre including SWOT analyses and competitive positioning.
• Researched and developed new business leads for low-peak season/festival period by arranging cold calls, e-mail prospecting and appointments with prospective client.
• Assisted management in the preparation of monthly P&L report and annual budget.
• Succeeded sales target of achieving 90 percent full occupancy by the company.

• Assisted marketing team on daily operation including day to day office tasks/clerical duties/IT task.
• Part of the sales and operation team for numerous PC fair road show
  such as Malaysia IT Fair and Pikom PC Fair.
• Developed a marketing research presentation for the development of social media platform to assist company.
• Assisted as part of sales and media team for the launching of pioneer IT World franchise shop.