Denise Lim
Hamburg
Summary
Performance-oriented Media Specialist with hands-on experience in digital media planning, campaign optimization, and KPI tracking across multiple markets. Combines strong analytical skills with commercial and client-facing experience in retail and service environments. Reliable, structured, and resilient, with the ability to perform effectively in fast-paced and high-responsibility settings.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Integrated media planner
Trapper Media Services
Selangor, Malaysia
06.2025 - Current
- Planned, executed, and optimized digital and cross-channel media campaigns across multiple international markets.
- Implemented performance-driven and objective-based media strategies across upper-, mid-, and lower-funnel stages.
- Conducted target group analysis and audience segmentation using Nielsen CMV and GWI.
- Managed campaign performance, optimization, and KPI tracking using Google Analytics, Meta Ads Manager, and TikTok Ads Manager.
- Coordinated with internal stakeholders, media buyers, and external partners to ensure efficient delivery and optimization.
- Oversaw end-to-end campaign management, including timelines, budgets, KPIs, and performance benchmarks.
- Achieved consistent 3–5% uplift above benchmarks in key awareness and consideration KPIs.
- Supported global and regional client accounts including Netflix, Emborg, Proton, ELBA, Marigold, and Tokio Marine.
- Delivered performance reports and post-campaign analyses, translating data into clear optimization recommendations.
Swimming Instructor - Part Time
Water Heroes
Kuala Lumpur, Malaysia
09.2022 - Current
- Delivered structured swimming instruction to children aged 6 months to 12 years, adapting methods to age and skill level.
- Ensured strict safety and risk management in a high-responsibility environment.
- Managed client-facing communication with parents, and guardians.
- Demonstrated stress resilience, clear communication, and reliability in high-pressure situations.
Media Planner
Omnicom Media Group (OMG)
, Malaysia
01.2024 - 05.2025
- Supported digital media planning, execution, and optimisation for FMCG clients, primarily Marigold.
- Executed and supported performance and DCO campaigns in collaboration with media owners, and vendors.
- Assisted in target group definition, audience targeting, and media strategy development.
- Monitored campaign KPIs and supported ongoing optimisation measures.
- Prepared campaign reports and post-campaign analyses, summarising key insights and learnings.
Wine Advisor/ Manager
The Perfect Cellar and The Wine Poetry
, Malaysia
01.2018 - 03.2024
- Managed day-to-day retail operations, including sales performance, inventory management, and supplier coordination.
- Oversaw stock planning, ordering, and replenishment, ensuring product availability and cost efficiency.
- Provided customer consultation and advisory services, supporting repeat purchases and customer retention.
- Planned and executed in-store marketing activities and promotional events.
- Tracked sales performance and product trends, supporting data-driven purchasing decisions.
Marketing and Public Relations intern
Berjaya Starbucks Coffee Sdn.Bhd
Kuala Lumpur, Malaysia
02.2023 - 07.2023
- Assisted in campaign strategy, event execution, and merchandise planning.
- Coordinated with vendors, media partners, and KOLs.
- Contributed to 30% sales growth during the seasonal campaign launch.
Education
Bachelor of Arts - Marketing in Communications
HELP University
Kuala Lumpur01.2024
Diploma - Communications
HELP University
Kuala Lumpur01.2023
A-Levels -
KDU College and Secondary School
01.2023
Skills
- Digital and cross-channel campaign management
- Performance marketing and KPI optimisation
- Media planning and buying
- Google Analytics, Meta, and TikTok Ads Manager
- Nielsen CMV and GWI
- Microsoft PowerPoint, Excel and reporting dashboards
- Sales and customer adviser
Languages
English
First Language
Mandarin
Upper Intermediate
B2
Malay
Upper Intermediate
B2
Cantonese
Intermediate
B1
German
Beginner
A1
Japanese
Beginner
A1
Certification
- ZAB Recognized Bachelors in Marketing
- Duke of Edinburgh Program (Bronze)
References
- Laura Ajong, Senior Manager of Trapper Media +6016-6732554 laura.ajong@trappergroup.com
- Calvin Tan, Director of Water Heroes +6012-3306125
- May Tan, Director of The Perfect Cellar +6017-2184233
- Nicole Lim, Assistant Digital Marketing Manager, Starbucks Malaysia, +6012-301-2596
Timeline
Integrated media planner
Trapper Media Services
06.2025 - Current
Media Planner
Omnicom Media Group (OMG)
01.2024 - 05.2025
Marketing and Public Relations intern
Berjaya Starbucks Coffee Sdn.Bhd
02.2023 - 07.2023
Swimming Instructor - Part Time
Water Heroes
09.2022 - Current
Wine Advisor/ Manager
The Perfect Cellar and The Wine Poetry
01.2018 - 03.2024
Bachelor of Arts - Marketing in Communications
HELP University
Diploma - Communications
HELP University
A-Levels -
KDU College and Secondary School