Denis Yong

• Monitored and managed daily performance metrics across key eCommerce platforms such as official website and e-marketplace, ensuring accuracy, consistency, and real-time tracking of KPIs.

• Conducted in-depth performance analysis of campaigns, product listings, and sales funnels to identify trends, issues, and growth opportunities.

• Utilized platform analytics tools and dashboards (e.g., PowerBI, Seller Center Analytics, Google Analytics) to measure campaign effectiveness and enhance user experience on eCommerce platforms.

• Strategically managed and executed operations of social media accounts across Facebook, Instagram, Telegram, and YouTube, ensuring consistent brand messaging and audience engagement.

• Conceptualized, developed, and launched targeted social media campaigns, optimizing channels for reach, engagement, and conversions through data-driven insights.

• Tracked and analyzed KPIs for each platform, leveraging data analytics to refine strategies and boost performance by identifying high-impact opportunities for growth.

• Designed and executed end-to-end social media strategies—including content development, paid media planning, and performance tracking—across platforms such as Facebook, Instagram, and YouTube, optimizing for reach and ROI.

• Managed digital marketing campaigns supporting product launches, commercial innovations, and high-impact events, ensuring alignment with brand objectives and audience insights.

• Initiated and co-led the development of an internal social media influencer program in partnership with Amway Business Owners (ABOs), which evolved into a broader community-building initiative to drive authentic engagement and advocacy.

• Collaborated with cross-functional teams across nutrition, wellness, beauty, durables, business development, and sales to ensure cohesive messaging and strategic alignment across marketing efforts.

• Developed and implemented comprehensive digital marketing strategies across multiple platforms, aligning content with brand objectives to drive audience engagement and campaign effectiveness.

• Led end-to-end campaign execution—from strategic planning and content/creative development to cross-channel coordination and real-time performance optimization.

• Created compelling proposals and delivered persuasive pitches to secure new business opportunities, contributing to agency growth and client portfolio expansion.

• Managed a wide range of client accounts spanning beauty, haircare, F&B, government, education, household goods, home living, investment, insurance, interior design, and POS systems—demonstrating adaptability and industry versatility.

• Created engaging, platform-specific content tailored for Facebook, Instagram, Twitter, LinkedIn, and Google, aligning with brand voice and marketing objectives.

• Managed end-to-end social media operations, including content scheduling, community management, customer support, and real-time monitoring of campaign activities.

• Collaborated with clients across a wide range of industries—including household goods, healthcare, beauty, confectionery, education, travel, legal research, gifting, and events—demonstrating adaptability in addressing unique brand needs and target audiences.