DELON KUMAR
Marketing Executive
KUALA LUMPUR
Summary
Results-driven Marketing Executive with nearly 3 years of experience in digital marketing, brand management, event strategy, and design execution. Skilled in developing data-driven campaigns, conducting market research, and optimizing performance to deliver measurable business growth. Adept at leading cross-functional collaboration, streamlining workflows, and producing high-impact content that strengthens brand presence. Passionate about leveraging creativity and analytics to drive engagement, generate qualified leads, and maximize ROI.
Overview
4
4
years of professional experience
5
5
Languages
Work History
Marketing Executive
Aventra Group Sdn Bhd
09.2024 - Current
- Led brand management & digital marketing, delivering 3 weekly posts with 100% cadence, driving +38% lead growth and reducing cost-per-lead by 22% through A/B testing and data optimization.
- Conducted market research & competitor analysis to refine messaging, improve pipeline quality, and boost CTR.
- Planned and executed major events (National Business Awards, MITEC Forum, PIKOM Awards), negotiating costs down USD 17,800 → USD 13,500, saving USD 4,300 while securing bonus seats.
- Designed and produced marketing assets (social posts, decks, collaterals), cutting turnaround time 5 → 1 day, saving RM 18k in outsourcing, and strengthening brand consistency.
- Streamlined campaign workflows, introducing briefs & approvals that shortened review cycles by 40% and minimized rework.
- Created thought leadership content, including Aventra’s first Gartner-style whitepaper, elevating brand authority and setting new standards for future campaigns.
Marketing Executive
The Food Purveyor Sdn Bhd
11.2023 - 09.2024
- Formulated targeted marketing strategies for diverse FMCG products to enhance market penetration and brand recognition.
- Oversaw the creation and distribution of promotional materials, ensuring high-quality and brand consistency.
- Maintained a keen understanding of industry dynamics and consumer behavior to inform marketing decisions.
- Provided expert guidance in the design of marketing collateral, including flyers, newsletters, and posters.
- Monitored marketing campaigns, ensuring alignment with allocated budgets and strategic objectives.
- Executed comprehensive market research to track trends and inform data-driven marketing tactics.
- Innovated and refined marketing methodologies to stay ahead in a competitive landscape.
- Fostered strong relationships with suppliers, contractors, and partners to support marketing initiatives.
- Exploited advertising opportunities across both above-the-line and below-the-line channels to maximize brand exposure.
Marketing Executive
MarketingPlus Sdn Bhd
04.2022 - 11.2023
- Spearheaded data-centric marketing initiatives, significantly boosting lead generation and revenue growth.
- Performed in-depth market research, shaping product development and elevating customer satisfaction.
- Leveraged analytics to refine marketing strategies, achieving notable uplift in customer conversion rates.
- Fostered cross-functional collaboration with sales, product, and design teams for cohesive product launches and marketing alignment.
- Managed relationships with marketing suppliers and vendors to ensure effective communication and project success.
- Actively participated in client and brand meetings to maintain focus on brand goals and performance.
- Executed targeted social media campaigns, driving measurable increases in engagement metrics.
- Orchestrated multi-channel brand communication plans, including social media, POSM, in-store, and outdoor advertising.
- Informed product dev with market research insights
- Enhanced supplier & vendor communication & collaboration
Internship of Graphic Designer
MySense Sdn Bhd
06.2021 - 08.2021
- Developed visual design concepts using a blend of traditional and digital techniques to meet varied media needs in line with company goals.
- Contributed creative ideas designed to resonate with and captivate the target audience.
- Created impactful design solutions for new products and merchandise to engage and attract consumers.
- Managed graphic design projects across multiple media channels, ensuring timely completion and consistency with brand standards.
- Provided dynamic graphic design support to the media team, enhancing the production of compelling content.
- Designed new product visuals to boost engagement
- Crafted visual designs for multi-media needs & goals
Education
Bachelor of Arts - Graphic Design
First City University College
01.2022
Undergraduate - Graphic Design
Perak Institute of Arts
01.2020
Skills
Communication Skills
Interests
Badminton
Movies
References
Ramson Koay, +60124882835, Aventra Group (Marketing Manager)
Nur Athirah Syafinaz, +60196212291, The Food Purveyor (Brand Lead)
Debbie, Gan, +60126370400, Marketing Plus Sdn Bhd (Director)
Timeline
Marketing Executive
Aventra Group Sdn Bhd
09.2024 - Current
Marketing Executive
The Food Purveyor Sdn Bhd
11.2023 - 09.2024
Marketing Executive
MarketingPlus Sdn Bhd
04.2022 - 11.2023
Internship of Graphic Designer
MySense Sdn Bhd
06.2021 - 08.2021
Undergraduate - Graphic Design
Perak Institute of Arts
Bachelor of Arts - Graphic Design
First City University College