Summary
Overview
Work History
Education
Skills
Websites
Interests
References
Timeline
AssistantManager
DELON KUMAR

DELON KUMAR

Marketing Executive
KUALA LUMPUR

Summary

Results-driven Marketing Executive with nearly 3 years of experience in digital marketing, brand management, event strategy, and design execution. Skilled in developing data-driven campaigns, conducting market research, and optimizing performance to deliver measurable business growth. Adept at leading cross-functional collaboration, streamlining workflows, and producing high-impact content that strengthens brand presence. Passionate about leveraging creativity and analytics to drive engagement, generate qualified leads, and maximize ROI.

Overview

4
4
years of professional experience
5
5
Languages

Work History

Marketing Executive

Aventra Group Sdn Bhd
09.2024 - Current
  • Led brand management & digital marketing, delivering 3 weekly posts with 100% cadence, driving +38% lead growth and reducing cost-per-lead by 22% through A/B testing and data optimization.
  • Conducted market research & competitor analysis to refine messaging, improve pipeline quality, and boost CTR.
  • Planned and executed major events (National Business Awards, MITEC Forum, PIKOM Awards), negotiating costs down USD 17,800 → USD 13,500, saving USD 4,300 while securing bonus seats.
  • Designed and produced marketing assets (social posts, decks, collaterals), cutting turnaround time 5 → 1 day, saving RM 18k in outsourcing, and strengthening brand consistency.
  • Streamlined campaign workflows, introducing briefs & approvals that shortened review cycles by 40% and minimized rework.
  • Created thought leadership content, including Aventra’s first Gartner-style whitepaper, elevating brand authority and setting new standards for future campaigns.

Marketing Executive

The Food Purveyor Sdn Bhd
11.2023 - 09.2024
  • Formulated targeted marketing strategies for diverse FMCG products to enhance market penetration and brand recognition.
  • Oversaw the creation and distribution of promotional materials, ensuring high-quality and brand consistency.
  • Maintained a keen understanding of industry dynamics and consumer behavior to inform marketing decisions.
  • Provided expert guidance in the design of marketing collateral, including flyers, newsletters, and posters.
  • Monitored marketing campaigns, ensuring alignment with allocated budgets and strategic objectives.
  • Executed comprehensive market research to track trends and inform data-driven marketing tactics.
  • Innovated and refined marketing methodologies to stay ahead in a competitive landscape.
  • Fostered strong relationships with suppliers, contractors, and partners to support marketing initiatives.
  • Exploited advertising opportunities across both above-the-line and below-the-line channels to maximize brand exposure.

Marketing Executive

MarketingPlus Sdn Bhd
04.2022 - 11.2023
  • Spearheaded data-centric marketing initiatives, significantly boosting lead generation and revenue growth.
  • Performed in-depth market research, shaping product development and elevating customer satisfaction.
  • Leveraged analytics to refine marketing strategies, achieving notable uplift in customer conversion rates.
  • Fostered cross-functional collaboration with sales, product, and design teams for cohesive product launches and marketing alignment.
  • Managed relationships with marketing suppliers and vendors to ensure effective communication and project success.
  • Actively participated in client and brand meetings to maintain focus on brand goals and performance.
  • Executed targeted social media campaigns, driving measurable increases in engagement metrics.
  • Orchestrated multi-channel brand communication plans, including social media, POSM, in-store, and outdoor advertising.
  • Informed product dev with market research insights
  • Enhanced supplier & vendor communication & collaboration

Internship of Graphic Designer

MySense Sdn Bhd
06.2021 - 08.2021
  • Developed visual design concepts using a blend of traditional and digital techniques to meet varied media needs in line with company goals.
  • Contributed creative ideas designed to resonate with and captivate the target audience.
  • Created impactful design solutions for new products and merchandise to engage and attract consumers.
  • Managed graphic design projects across multiple media channels, ensuring timely completion and consistency with brand standards.
  • Provided dynamic graphic design support to the media team, enhancing the production of compelling content.
  • Designed new product visuals to boost engagement
  • Crafted visual designs for multi-media needs & goals

Education

Bachelor of Arts - Graphic Design

First City University College
01.2022

Undergraduate - Graphic Design

Perak Institute of Arts
01.2020

Skills

Communication Skills

Websites

Interests

Badminton

Movies

References

Ramson Koay, +60124882835, Aventra Group (Marketing Manager)

Nur Athirah Syafinaz, +60196212291, The Food Purveyor (Brand Lead)

Debbie, Gan, +60126370400, Marketing Plus Sdn Bhd (Director)



Timeline

Marketing Executive

Aventra Group Sdn Bhd
09.2024 - Current

Marketing Executive

The Food Purveyor Sdn Bhd
11.2023 - 09.2024

Marketing Executive

MarketingPlus Sdn Bhd
04.2022 - 11.2023

Internship of Graphic Designer

MySense Sdn Bhd
06.2021 - 08.2021

Undergraduate - Graphic Design

Perak Institute of Arts

Bachelor of Arts - Graphic Design

First City University College

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DELON KUMARMarketing Executive