Hi, I’m
Deborah Yong
Assistant Business Development Manager
Melaka
Summary
With 20 years of experience in sales and marketing within the pharmaceutical and medical devices industry, combined with a strong academic background, I possess the expertise to effectively apply ideas and concepts.
Overview
23
years of professional experience
Work History
Firstline Pharmaceuticals
Assistant Business Development Manager
12.2018 - Current
Job overview
- Promote comprehensive fertility solutions and women's health to healthcare professionals (HCPs), emphasizing the convenience of using the hormones and supplements from the company.
- Develop and expand key territory and key account businesses, establishing strong relationships with healthcare providers and institutions to drive sales and increase market share.
- Take charge of successfully launching new product ranges, ensuring effective strategies are in place to generate awareness, excitement, and adoption among HCPs and target customers.
- Plan, coordinate, and conduct continuing medical education (CME) sessions to educate and train HCPs on the benefits, features, and proper utilization of our products, fostering a deeper understanding and competence among healthcare professionals.
- Achievements
- Successfully identified and cultivated new business opportunities within the Southern Region, contributing to the overall growth and expansion of the company's market presence.
- Established and nurtured strong business relationships with key opinion leaders in the fertility industry, particularly within the Southern Region, resulting in enhanced credibility, increased brand visibility, and valuable collaborations.
- Demonstrated adaptability and innovation by introducing creative ideas for social media marketing during the pandemic, effectively engaging with target audiences and maintaining brand relevance in a challenging environment.
- Accomplished 100% YTD in 2019 and sustaining 100% YTD for Profertil during the pandemic.
- Successfully drove significant growth (15-20%) in the hormones and supplements range within the Obstetrics and Gynecology (O&G) market, effectively capturing market share and contributing to the company's overall business expansion in 2024.
- Exceeded expectations by achieving 120% of the sales target as of Q1 2025, and closed 2025 at YTD 95% demonstrating a remarkable 15% growth compared in 2025.
Zuellig Pharma Malaysia
Senior Product Specialist
05.2018 - 10.2018
Job overview
- Effectively promote cardiovascular and metabolic products to healthcare professionals (HCPs), highlighting their benefits and therapeutic advantages in addressing the specific needs of patients in these areas.
- Strategically develop and expand key territory and key account businesses, forging strong relationships with healthcare providers and institutions to maximize sales opportunities and increase market share.
- Lead the successful launch of the latest Angiotensin II Receptor Blocker (ARB) in the market, implementing comprehensive marketing strategies to generate awareness, drive adoption, and achieve sales targets.
- Take ownership of maintaining and growing the market presence of a Dipeptidyl Peptidase-4 (DPP-4) inhibitor within the designated territory, employing effective marketing and sales tactics to increase prescription rates, market penetration, and overall product usage.
- Achievements
- Successfully identified and capitalized on new business opportunities in the Negeri Sembilan, Melaka, and Northern Johor regions, leveraging the strong rapport established during my tenure at my first pharmaceutical company.
- Demonstrated exceptional sales performance by achieving Kanarb month-to-date sales (MTDs) for May and June 2018, even before the official launch of Kanarb in August 2018. Additionally, recorded a remarkable Kanarb quarter-to-date (QTD) sales of 120% as of June.
- Accomplished Saxa MTD sales for July 2018, effectively recovering lost accounts and regaining market share through strategic efforts in rebuilding relationships and meeting customer needs.
Johnson & Johnson Vision
Product Specialist
09.2015 - 05.2018
Job overview
- Effectively promote intraocular lenses and phaco machines to specialists, medical officers and nurses, ensuring comprehensive coverage of key healthcare professionals involved in the cataract division.
- Drive the development and expansion of key territory and key account businesses by establishing strong relationships with healthcare providers to maximize sales opportunities and increase market share within the target region.
- Identify market opportunities within the ophthalmic industry and develop and implement strategic sales and marketing plans to capitalize on these opportunities, ensuring a proactive and targeted approach to achieve business objectives.
- Possess extensive knowledge of the industry, products, business environment, and best practices to enable effective decision-making, informed client interactions, and the ability to navigate competitive landscapes.
- Take charge of organizing and conducting product training sessions and information sharing events such as continuing medical education (CME) programs, round table discussions (RTDs) or product demo to ensure ophthalmologists and healthcare professionals are equipped with up-to-date knowledge and skills to utilize our products or equipments effectively.
- Achievements
- Successfully identify and capitalize on new business opportunities within the Southern Region and Terengganu through market analysis and strategic insights to drive growth and expand market presence for both government and private sectors.
- Establish and nurture strong and enduring business relationships with customers, cultivating trust and rapport through regular communication, responsiveness, and a customer-centric approach.
- Skillfully negotiate agreements with customers for phaco machine and IOLs bundles, aiming for win-win scenarios that create mutual benefits and foster long-term relationships, while also ensuring the company's objectives and profitability are maintained.
BBraun Sdn Bhd
Senior Sales Executive
05.2011 - 08.2015
Job overview
- Possessing in-depth knowledge to effectively promote medical supply products, focusing on infection control, wound management systems, and stoma care range, to a wide range of healthcare professionals, including specialists, medical officers, general practitioners, pharmacists, and nurses.
- Organize and conduct comprehensive continuing medical education (CME), continuing nursing education (CNE), round table discussions (RTDs), and hand hygiene campaigns with HCPs, as well as actively participate in conferences and workshops, to proactively share information and educate HCPs about the products through product demo on patients.
- Achievements
- Successfully achieved year-to-date (YTD) targets in both 2011 and 2012.
- Recorded an exceptional growth rate of 150% for the Wound and Stoma Care product range in 2013, created market presence for these products in the Southern Region.
- Maintained positive growth momentum in the subsequent year, achieving a solid 40% growth rate for the Wound and Stoma Care product range in 2014.
Pfizer (M) Sdn Bhd
Sales Executive
06.2003 - 05.2011
Job overview
- Effectively promote pharmaceutical products, specializing in the fields of urology, smoking cessation, ophthalmology, anti-infective, and pain management, to a diverse range of healthcare professionals, including general practitioners, ophthalmologists, and pharmacists.
- Organize and conduct a variety of educational events, such as continuing medical education (CME) sessions, round table discussions (RTDs), public forums, and screenings for chronic obstructive (CO) disease, aimed at healthcare providers and the general public. These initiatives created increased awareness of both the products and disease management.
- Achievements
- Consistently achieved year-to-date (YTD) targets ranging from 95% to 105% in the years 2003, 2006, 2008, and 2009.
- Earned the prestigious title of product champion for Neurontin in 2004.
- Successfully increased market share for Viagra from 2005 to 2011, displaying consistent positive growth and achieving the highest market share vs competitors compared to other territories in 2006.
Education
La Trobe UniversityAustralia
Bachelor of Business from HRM
01.2003
La Trobe UniversityAustralia
Foundation Studies Program
01.2000
Sekolah Menengah Infant Jesus Convent
Sijil Pelajaran Malaysia from Grade 1
01.1997
Skills
Marketing and sales integration
Strategic issue resolution
Imaginative problem-solving
Effective communication
Accomplishments
- Achieved 100% YTD in 2019 and sustained 100% YTD for Profortil during the pandemic.
- Drove significant growth (15-20%) in the hormones and supplements range within the O&G market.
References
- Mr. Logen P. Singam, Sales Director of Asia Pacific, Lenus Pharma, 016-3329970
- Dr. Premganesh Ganaisan, Orthopaedic & Trauma Surgeon, Oriental Melaka Straits Medical Centre, 012-2687420
Timeline
Assistant Business Development Manager
Firstline Pharmaceuticals
12.2018 - Current
Senior Product Specialist
Zuellig Pharma Malaysia
05.2018 - 10.2018
Product Specialist
Johnson & Johnson Vision
09.2015 - 05.2018
Senior Sales Executive
BBraun Sdn Bhd
05.2011 - 08.2015
Sales Executive
Pfizer (M) Sdn Bhd
06.2003 - 05.2011
La Trobe University
Bachelor of Business from HRM
La Trobe University
Foundation Studies Program
Sekolah Menengah Infant Jesus Convent
Sijil Pelajaran Malaysia from Grade 1