Marketo
Debbie Baya
Digital Marketing And Automation Officer
Miri
Summary
Organized and dedicated Digital Marketing and Automation Officer with proven track record of providing exceptional customer service in fast-paced environments. Offering keen attention to detail and strong decision-making skills to manage multiple, concurrent tasks. Self-motivated work ethic with ability to perform effectively in independent or team environments.
Overview
18
18
years of professional experience
2024
2024
years of post-secondary education
Work History
Digital Marketing & Automation Officer
Curtin University Malaysia
09.2013 - Current
- Lead and deliver a range of digital projects and digital engagement initiatives to support Curtin's student recruitment objectives in Miri, including digital advertising campaigns, lead nurture and website management
- Analyse and report on website, digital platform and campaigns regularly, to ensure learnings are identified and acted upon to optimise website and campaign metrics and deliver against application targets
- Monitor and improve content management processes on a regular basis and to align to best practice for accessibility, search optimisation and engagement
- Develop and maintain a viable enquiries database and lead management system; managing online, offline and organic enquiries; and nurture leads with the aim of increasing conversion
- Plan and execute marketing automation and lead nurture journeys and strategies to drive conversion, including reporting on results and providing insights for future campaigns to drive continuous improvement
- Execute and support online advertising and marketing campaigns including designing and developing landing pages and microsites for marketing campaigns, organising webinars and other online events in collaboration with the Marketing Operations team
- Work collaboratively with other University Marketing teams as appropriate to ensure all assigned projects and briefs are delivered on time, on budget and meet business objectives
- Ensure all material produced is of high-quality best practice standard, is aligned with Curtin’s mission and values, and that information is accurate and consistent across all publishing channels and that it complies with Curtin brand identity style guidelines, user experience and accessibility standards and legislative requirements
- As directed, support assigned projects or briefs, working in collaboration and consultation with other teams, internal and external stakeholders, from development of the campaign strategy to implementation and post-campaign evaluation, ensuring the work addresses the business and communication objectives
- Assist with reporting on marketing campaign budgets and demonstrate the return on investment to the University through tracking, analysis and research
- As a member of the University community, demonstrate the highest possible standards of professional and personal conduct, modelling the University’s Values and Signature Behaviours
- Undertake other activities which the incumbent might reasonably be expected to do, and which are consistent with the accountabilities and responsibilities as listed above
- Established effective relationships with key stakeholders both internally and externally for increased collaboration opportunities.
- Improved department efficiency by streamlining and implementing policies and processes.
- Implemented process improvements that streamlined workflows, reducing redundancies and increasing operational efficiency.
- Coordinated cross-functional teams to address complex issues, leading to more efficient problem-solving processes.
Finance/Sales Admin
Auto Pacifica Sdn Bhd (Mitsubishi Motor)
01.2012 - 01.2013
- Analyzed and properly processed product returns, assisting customers with finding alternative merchandise to meet needs
- Maintained records related to sales, returns and inventory availability
- Maintained organized, presentable merchandise to drive continuous sales
- Prepared merchandise for sales floor by pricing or tagging
- Liaised with customers and recommended specific products and specials, aligning with individual needs, requirements and specifications
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas
- Evaluated inventory and delivery needs, optimizing strategies to meet customer demands
- Preparing commission for all sales executive, stock car report, cash sales report, ERP system, trading sheet
Administrative Assistant
Mines Renovation & Construction
01.2010 - 01.2011
- Performed general office duties, including answering multi-line phones, routing telephone calls or messages to appropriate staff and greeting visitors
- Managed office inventory by restocking supplies and placing purchase orders to maintain adequate stock levels
- Identified and recommended changes to existing processes to improve accuracy, efficiency and responsiveness of customer service department
- Provided logistical support for programs, meetings and events, including room reservations, agenda preparation and calendar maintenance
- Developed and updated spreadsheets and databases to track, analyze and report on performance
- Interacted with vendors, contractors and professional services personnel to receive orders, direct activities and communicate instructions
- Prepared meeting minutes and edited subcontractor proposals, project punchlist, transmittals and memorandums for organizational support
- Handling company's license renewal (PKK, UPK, Tenaga Nasional Berhad)
- Preparation of tender documents with minimum supervision
Administrative Assistant
Layun Enterprise Sdn Bhd (Oil and Gas Company)
01.2007 - 01.2010
- Managed office inventory by restocking supplies and placing purchase orders to maintain adequate stock levels
- Composed internal memos and external correspondence for senior management, and reviewed all documentation to eliminate errors
- Provided logistical support for programs, meetings and events, including room reservations, agenda preparation and calendar maintenance
- Prepared packages for shipment, pickup and courier services for prompt delivery to customers
- Coached new employees on administrative procedures, company policies and performance standards
- Interacted with vendors, contractors and professional services personnel to receive orders, direct activities and communicate instructions
- Identified and recommended changes to existing processes to improve accuracy, efficiency and responsiveness of customer service department
- Developed and updated spreadsheets and databases to track, analyze and report on performance and sales data
- Prepared meeting minutes and edited subcontractor proposals, project punchlist, transmittals and memorandums for organizational support
- Coordinated domestic and international travel arrangements, including booking airfare, hotel and ground transportation
- Drafted professional business memos, letters and marketing copy to support business objectives and growth
Education
Bachelor of Management -
Open University Malaysia
Diploma Business Management - undefined
University Industry Selangor
Sijil Pelajaran Malaysia - undefined
SMK St Mary Kuching
Skills
Work coordination
Team collaboration
Report writing
Customer relationship management
Marketing strategy
Multitasking Abilities
Adaptability and flexibility
Training
- Writing accurate Meeting Minutes & Report, The Malaysian Institute of Chartered Secretaries & Administrators, 07/01/14
- Microsoft Excel 2013 (Advance), Comsystem Solutions Sdn Bhd, 01/01/17
- Work Excellence Telephone & Email Etiquette, Elite Essential Sdn Bhd, 09/01/14
- Commercial Contract A Legal Perspective, Dwell Solution Provider, 10/01/13
- E-Procurement System (Petronas Sdn Bhd), Bintulu Port, Sarawak
- E-Perolehan (MOF), ILP Miri
- Site Preparation course, CIDB Miri
- Supervisory Skills in New Age Management, 2023
- Activecampaign (Email marketing tools) 2020
- Marketo (Email marketing tools) 2024
Personal Information
- IC Number: 840819-13-5918
- Ethnicity: Kelabit
- Date of Birth: 08/19/84
- Gender: Female
- Nationality: Malaysian
- Marital Status: Single
Software
Activecampaign
Mailchimp
Salesforce
Salescandy
Timeline
Digital Marketing & Automation Officer
Curtin University Malaysia
09.2013 - Current
Finance/Sales Admin
Auto Pacifica Sdn Bhd (Mitsubishi Motor)
01.2012 - 01.2013
Administrative Assistant
Mines Renovation & Construction
01.2010 - 01.2011
Administrative Assistant
Layun Enterprise Sdn Bhd (Oil and Gas Company)
01.2007 - 01.2010
Diploma Business Management - undefined
University Industry Selangor
Sijil Pelajaran Malaysia - undefined
SMK St Mary Kuching
Bachelor of Management -
Open University Malaysia
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