Simon Alco Hor Sai Ming
Kuala Lumpur
Summary
Entrepreneur and designer with over 20 years of experience in advertising and event management, specializing in graphic design, brand strategy, and comprehensive event planning. Recognized for excellence with the prestigious Event Marketing of the Year Award, demonstrating a commitment to authenticity and trust. Proven ability to spot emerging trends and leverage innovative branding techniques, leading to significant enhancements in market presence for clients. Currently operating an agency that integrates advanced AI training, fostering creativity and collaboration while aiming for impactful results in the marketplace. Dedicated and adaptable professional with a proactive attitude and the ability to learn quickly. Strong work ethic and effective communication skills. Eager to contribute to a dynamic team and support organizational goals.
Overview
26
26
years of professional experience
Work History
CREATIVE SOLUTIONS PARTNER
Elastic Concept
Mont Kiara
01.2019 - Current
- Company Overview: At Elastic Concept, we're all about stretching creative boundaries
- We craft flexible design solutions that shape your brand's story across digital and print media
- We get to the core of your business needs and bring them to life with bold, imaginative designs that leave a mark
- Www.elastic-concept.com
- Provide visionary conceptual and art direction for all projects, ensuring that the creative vision aligns seamlessly with client objectives, brand identity, and strategic goals
- Lead and manage the creative department, overseeing day-to-day operations and steering the development of high-impact, strategic work that resonates with both clients and target audiences
- Collaborate closely with account executives to fully understand client requirements and translate them into innovative, compelling creative solutions that meet and exceed expectations
- Oversee job assignments and manage workload distribution, ensuring optimal resource allocation to meet project objectives, deadlines, and budgets without compromising creative quality
- Work alongside project managers to create detailed production schedules, facilitating smooth project execution across all stages of the creative process, from concept to final delivery
- Ensure that all design work is aligned with conceptual ideas, adheres to production budgets, and meets client expectations, overseeing the quality and consistency of event collateral, on-ground execution, and event setup
- Mentor, guide, and develop designer talent, fostering a culture of innovation, collaboration, and excellence to produce creative work that consistently meets client briefs and adheres to deadlines
- Inspire and motivate the creative team, encouraging a collaborative and dynamic environment that nurtures creativity and maximizes the team's potential to deliver outstanding, world-class results
- At Elastic Concept, we're all about stretching creative boundaries
- We craft flexible design solutions that shape your brand's story across digital and print media
- We get to the core of your business needs and bring them to life with bold, imaginative designs that leave a mark
- Www.elastic-concept.com
CREATIVE DIRECTOR
EMPIRE ASIA EVENTS MARKETING SDN. BHD
01.2015 - 01.2019
- Company Overview: An event, exhibition, and advertising agency
- Lead the creative vision for all projects, providing expert conceptual and art direction that aligns with client goals, ensuring brand consistency and innovative design solutions
- Oversee the entire creative production process, from brainstorming and initial concept development to the final execution of logos, visuals, and promotional materials
- Collaborate with cross-functional teams, including account managers, project managers, and production teams, to ensure seamless integration of creative direction into every project, while balancing client expectations with budget and timelines
- Spearhead the development of promotional strategies, revamping client brands with fresh, impactful collateral, and guiding projects from ideation to execution for maximum market impact
- Serve as the lead creative authority on major projects, providing clear direction and collaborating with internal departments such as digital and broadcast to create cohesive and engaging multi-platform campaigns
- Mentor and develop a team of designers, fostering an environment that encourages creativity, collaboration, and continuous improvement, while managing team workload and ensuring efficient project delivery
- Establish realistic timelines and project scopes, managing resources effectively to ensure timely delivery of high-quality work while adhering to client budgets and agency standards
- Provide strategic creative leadership in client meetings, translating client briefs into innovative and commercially viable design solutions that exceed expectations
- Continuously push the boundaries of design by staying updated on industry trends, ensuring the creative output is forward-thinking and competitive within the market
- An event, exhibition, and advertising agency
SENIOR ART DIRECTOR
In2 MARKETING & CONSULTING SDN. BHD
01.2010 - 01.2015
- Company Overview: An event and advertising agency
- Provide conceptual and art direction for all projects, ensuring that the creative vision is in line with client goals, brand identity, and strategic objectives
- Lead the creative production process, overseeing the development of logos, visuals, and promotional materials, and ensuring they meet the required design standards and brand consistency
- Supervise and guide creative and production teams throughout the entire project lifecycle, ensuring quality control and alignment with client briefs from concept to final execution
- Develop innovative promotional strategies and design high-impact collateral that enhances brand presence, revitalizing client products and campaigns
- Establish identity guidelines for events, creating a unified visual language that supports brand messaging and event themes
- Collaborate with external design teams and internal staff, ensuring a seamless integration of creative direction across projects, such as digital platforms or event-related materials
- Direct photo shoots from initial concept through execution, ensuring the visual output aligns with the creative vision and client expectations
- Execute conceptual artwork for diverse mediums including ATL (Above-the-Line), BTL (Below-the-Line), and digital projects, maintaining strategic and creative alignment
- Plan and manage timelines and resources, ensuring projects are completed on time and within budget while delivering top-quality creative solutions
- An event and advertising agency
ART DIRECTOR
P.O.P SPECIALIST SDN. BHD
01.2007 - 01.2010
- Company Overview: An event, packaging, and advertising agency
- Develop creative design solutions, including layouts, themes, and typography, tailored for various advertising and retail mall settings
- Coordinate with vendors to ensure high-quality production of materials and displays
- Collaborate with sales teams to align design concepts with marketing objectives
- Manage and organize digital assets, artwork files, and ensure smooth workflow
- Contribute to brainstorming sessions, providing innovative ideas to enhance visual impact
- Design visuals for print materials and conceptualize eye-catching window displays for retail environments
- Execute and oversee window displays in retail malls, ensuring they reflect brand identity and attract customer attention
- Deliver high-quality, production-ready designs within client timelines and expectations, specifically tailored for retail mall audiences
- An event, packaging, and advertising agency
JUNIOR ART DIRECTOR
THE BIG RED BUTTON SDN. BHD
01.2004 - 01.2007
- Company Overview: An event and advertising agency
- An event and advertising agency
GRAPHIC DESIGNER / SR. GRAPHIC DESIGNER
RSH SPORTS (M) SDN. BHD
01.1999 - 01.2004
- Company Overview: An event, advertising agency, and window display/production
- An event, advertising agency, and window display/production
Education
Upper Secondary School Level -
Diploma Evaluation -
Kuala Lumpur College of Art
Masterclass Certificate Of Achievement - AI
Academy of Artificial Intelligence
Gen Ai Application in Design & Marketing cohort 8
AI Nusantara
Skills
- PC & Mac User
- Adobe Photoshop
- Adobe Illustrator
- Adobe Indesign
- Microsoft Office
- CapCut
Accomplishments
- 2007, Spring Fair International, Birmingham, London, Exhibit on packaging design, product catalogue and product design., Festive Ltd. (UK)
Skills And Technologies
- PC & Mac User
- Adobe Photoshop
- Adobe Illustrator
- Adobe Indesign
- Microsoft Office
- CapCut
- Canva
- 3D Google Sketchup
- AI Prompting
Personal Information
- Date of Birth: 06/06/80
- Gender: Male
Hobbies and Interests
- Cycling
- Exploring new avenues in lifestyle and business
Philosophy
Walk the talk.
Timeline
CREATIVE SOLUTIONS PARTNER
Elastic Concept
01.2019 - Current
CREATIVE DIRECTOR
EMPIRE ASIA EVENTS MARKETING SDN. BHD
01.2015 - 01.2019
SENIOR ART DIRECTOR
In2 MARKETING & CONSULTING SDN. BHD
01.2010 - 01.2015
ART DIRECTOR
P.O.P SPECIALIST SDN. BHD
01.2007 - 01.2010
JUNIOR ART DIRECTOR
THE BIG RED BUTTON SDN. BHD
01.2004 - 01.2007
GRAPHIC DESIGNER / SR. GRAPHIC DESIGNER
RSH SPORTS (M) SDN. BHD
01.1999 - 01.2004
Upper Secondary School Level -
Diploma Evaluation -
Kuala Lumpur College of Art
Masterclass Certificate Of Achievement - AI
Academy of Artificial Intelligence
Gen Ai Application in Design & Marketing cohort 8
AI Nusantara
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