Dayang Syaheeda Abang Othman

Sustainability Strategy and Implementation:

• Focal person for Sarawak Energy's sustainability commitment of Business Ambition for 1.5-Degree C with Science-Based Target initiative (SBTi). Assisted organizations in officially validating the near-term target.
• Collaborated with cross-functional teams to integrate sustainable practices into daily operations and long-term business planning.

Analysis and Monitoring:

• Gathered information on global best practices in corporate sustainability, analyzing key enablers and challenges.
• Established baseline data for selected business initiatives, inclusive of designing methods to monitor progress.

Compliance and Reporting:

• Ensuring the company complies with relevant environmental regulations and reporting requirements.
• Engaged with government stakeholders to support and align the organization's efforts with state and national goals and reporting requirements.

Stakeholder Engagement:

• Developed strong partnerships with the supply chain, fostering collaboration on shared climate goals, especially on Scope 3 emissions.
• Networked with industry professionals (e.g., UNGCMYB, MGTC) to foster sustainability initiatives beneficial to the company.
• Influenced positive change within companies by assisting in the development of employee engagement initiatives focused on sustainability awareness and competencies.
• Implemented and tracked sustainability initiatives, in collaboration with external stakeholders.
• Collaborated with internal stakeholders to embed sustainability across operations and the supply chain.

Digital Marketing and Strategy:

• Developed and implemented comprehensive digital marketing strategies to increase online sales and brand awareness.
• Conducted market research to identify new opportunities and target markets.

Social Media Management:

• Created, curated, and managed engaging content for social media channels.
• Acted as the company spokesperson during live social media events, presenting products, answering questions, and engaging with the audience.
• Created and managed social media campaigns to increase brand engagement.
• Identified and collaborated with influencers and other online partners to expand the company’s reach.

Sales and Campaigns:

• Boosted online sales with strategic social media campaigns and targeted email marketing initiatives.
• Monitored sales across various platforms such as the company website, Shopee, Lazada, and Zalora, ensuring all platforms are performing optimally.

Team Collaboration and Meetings:

• Conducted regular meetings with team discussions on marketing strategies, issues, concerns, and updates.

Order Fulfillment and Logistics:

• Monitored the logistics process to guarantee parcels are delivered on time and handled any issues that arose.

Event Planning and Execution:

• Assisted in the planning and execution of department's programme.
• Contributed to successful event management by assisting with programme set-up, activities, coordinations and protocols.
  

Training Support:

• Assisted during the training sessions for staff and volunteers in areas such as conflict resolution and event management procedures.
• Supported staff members in their daily tasks, especially in conducting training and events.

Team Collaboration:

• Contributed to a positive team environment by collaborating with fellow interns on group projects and events.
• Analyzed problems and worked with teams to develop solutions.