DAVID ONG YAN FENG
E-Commerce Manager
Kuala Lumpur
Summary
With a robust and diverse skill set, I bring a strong financial background and 9 years of experience in strategic analysis, sales planning, and affiliate partnerships in the online and ecommerce domains. Excels at managing partner relationships and creating value propositions for the company. Expertise lies in efficiently allocating resources and leading teams to drive sales, contributing to business development and growth.
Overview
9
9
years of professional experience
2
2
years of post-secondary education
5
5
Languages
Work History
E-Commerce & Business Development
Samsung Malaysia Electronics
Kuala Lumpur, Malaysia
04.2021 - Current
- Develop a comprehensive strategy for Samsung.com, focusing on enhancing user experience, streamlining the purchase process, and optimizing the website for higher conversion rates
- Collaborate with key stakeholders to create an effective Omnichannel strategy, ensuring seamless integration between online and offline sales channels
- Leverage past data and analytics to understand consumer behavior, preferences, and purchasing patterns to tailor promotional offers that drive higher conversion rates and customer retention
- Streamline inventory management processes by implementing accurate forecasting models, enabling the timely delivery of products to meet consumer demands
- Strengthen the Samsung Loyalty platform, Samsung Rewards, by implementing personalized reward programs and initiatives that encourage repeat purchases and foster long-term customer engagement
- Actively seek B2B collaboration opportunities with key partners in the banking, financial services, healthcare industries and others to create additional value for Samsung customers
Scheduling & Sales Planning Management
WOWSHOP Formally (CJWOWSHOP)
11.2019 - 04.2021
- Handle TV sales by scheduling the right products at the appropriate times and on the most effective channels
- Use data analytics and market research to identify peak purchasing times and consumer preferences, thereby maximizing daily sales and overall revenue
- Collaborate closely with stakeholders to develop effective strategy plans that align with the company's objectives and market demands
- Implement product diversification strategies and identify opportunities for introducing innovative products that cater to evolving consumer needs
- Leverage partnerships to amplify brand visibility, expand customer reach, and drive sales through strategic co-marketing initiatives
- Assist merchandiser on stock planning allocation as well as new item review and selections
- Actively develop and adopt various strategies to support company's online driven direction, proactively adjust strategies and tactics to maintain a competitive edge in the market and ensure online sales exceeds targets
Strategic Partnership Manager
Pixajoy Malaysia
06.2019 - 11.2019
- Engage and build strong relationship with partners in various industries to drive brand awareness and user acquisitions
- Manage Brand's Marketplace account and run campaigns to drive sales & revenues
- Monitor and analyze the performance of the campaigns/collaborations to enhance better conversion on the upcoming collaborations
- Business development on exploring various sales channel to drive external sales from other platforms
Sales Planning & Integration Manager
PrestoMall formally (11street Malaysia)
07.2018 - 06.2019
- Analyze company's sales result and set sales target for sales team
- Support sales team in term of operational and promotion to meet daily sales target
- Prepare and present sales report with sales lead and the management
- Campaign & promotion management planning for monthly company sales driven campaign and brand partnership campaigns
- Plan on cost/budget utilization to ensure cost effectiveness
- Initiate discussion with other divisions such as marketing, communications and IT platform to arrange internal inventories marketing supports and system enhancement supports
- Effectively contribute to the company's main initiatives for business enhancement and system improvement
Strategic Partnerships - Assistant Manager
PrestoMall formally (11street Malaysia)
08.2016 - 07.2018
- Develop the partnership relationships with the aim of recruiting new brand/affiliate partners to deliver sales volume
- Identify and develop business opportunities with banks to generate additional revenue
- Drive strategic and tactical marketing partnership initiatives with partners to strengthen brand awareness, to tap partners' user base
- Increase revenue stream by enabling cost-sharing partnership scheme and discount coupon inventories selling in order to create a competitive edge
- Initiate negotiation with partners to leverage optimal supports from them to achieve company's main goals
- Implement partnerships execution and effective partnership campaigns performance monitoring for continuous iterations and improvements
Finance - Intern
Bumi Armada Berhad
01.2016 - 08.2016
- Provide support on company's monthly general accounting
- Assist to ensure company's accruals are properly accounted on a monthly basis
- Provide support on company's bank reconciliations and inter-company reconciliation
- Provide support in company audit process by liaising with external auditors
- Cross check on company's financial and annual report to ensure the information or data are accurate
Education
BACHELOR OF FINANCE AND INVESTMENT - Finance And Investment
Tunku Abdul Rahman University College
Kuala Lumpur, Malaysia 01.2014 - 01.2016
Skills
Business & Partnerships Development
Project Management
Team Management
Business Analysis
Content strategy
Strategic planning
Pricing strategy
CRM integration
Cross-channel marketing
Mobile commerce
Affiliate marketing
Stakeholder relations
Timeline
E-Commerce & Business Development
Samsung Malaysia Electronics
04.2021 - Current
Scheduling & Sales Planning Management
WOWSHOP Formally (CJWOWSHOP)
11.2019 - 04.2021
Strategic Partnership Manager
Pixajoy Malaysia
06.2019 - 11.2019
Sales Planning & Integration Manager
PrestoMall formally (11street Malaysia)
07.2018 - 06.2019
Strategic Partnerships - Assistant Manager
PrestoMall formally (11street Malaysia)
08.2016 - 07.2018
Finance - Intern
Bumi Armada Berhad
01.2016 - 08.2016
BACHELOR OF FINANCE AND INVESTMENT - Finance And Investment
Tunku Abdul Rahman University College
01.2014 - 01.2016