Daryl Felix

Role Overview: Directly accountable to the Commercial Director. Pivotal in the end-to-end process focusing on sales leadership and strategic business growth via new acquistions.

Key Achievements:

• Portfolio Impact: Drove a 12% monthly increase in the country's GMV by leading the sales team.
• Leadership Reporting: Directly reported to the Commercial Director, ensuring strategic alignment and business objective execution.
• Leadership Excellence:
  Demonstrated leadership through three retrenchment exercises over 1.5 years.
  Motivated and guided the team, enhancing individual performance and improving GMV per order.
• Strategic Acquisitions Planning: Spearheaded targeted acquisition strategies for key vendor groups, enhancing engagement and contributing to business expansion.
• Sales Team Productivity Enhancement:
  Focused on building a dynamic and efficient field team with an emphasis on vendor relationship quality.
  Initiatives led to increased profitability and maximized operational outcomes.

Skills Developed:

• Strategic Planning & Execution: Proficient in crafting and implementing growth strategies aligned with company goals.
• Leadership Under Pressure: Proven ability to lead teams through changes, maintaining or improving performance metrics.
• Vendor Management: Expertise in optimizing business outcomes through relationship management.
• Team Building & Training: Enhanced team capabilities, focusing on performance and quality.
• Financial Impact: Directly influenced key financial metrics like GMV through strategic sales leadership.

Role Overview: Managed acquisitions operations and strategy for local regional markets, initially reporting to the Head of Territories, later directly to the CEO.

Key Achievements:

• Portfolio Impact:
  Increased my portfolio's GMV from 10% to 23% of the country's total, significantly enhancing market share.
• KPI Development & Management:
  Strategically planned and implemented Key KPIs across three departments: Sales, Account Management, and Vendor Operations, aligning these metrics with overarching organizational goals.
• CEO's Taskforce Leadership:
  Led nationwide initiatives under the CEO's taskforce.
  Successfully recovered market share by targeting and negotiating with key industry influencers at a city level, demonstrating strategic foresight and leadership.

Skills Developed:

• Strategic Planning & Execution: Expert in developing strategies that support market growth and align with corporate objectives.
• Interdepartmental Collaboration: Proficient in aligning different departmental goals with company-wide strategies through KPI management.
• Stakeholder Engagement & Negotiation: Skilled at engaging with and influencing key stakeholders to achieve business objectives.
• Leadership & Influence: Demonstrated ability to lead and inspire across various levels of an organization, from team management to executive decision-making.
• Market Analysis & Adaptation: Ability to analyze market trends and adapt strategies accordingly to capture or regain market share.

Role Overview: Focused on regional expansion, operational planning, competitive strategy, and talent development within a pioneering global food tech organization.

Key Achievements:

• Portfolio Impact: Grew my portfolio's contribution to the country's GMV from 3% to 10%.
• Strategic Regional Expansions:
  Utilized insights from Penang to successfully expand operations into Kedah, Perlis, and Perak, applying both successful strategies and lessons from failures.
• Operational Planning:
  Crafted monthly operational plans for national use, leveraging big data analysis to customize strategies according to state-specific dynamics.
• Competitive Strategy Leadership:
  Spearheaded national initiatives to combat competition through strategies in delivery fee pricing, commercial spending, and growth marketing, working closely with logistics, account management, and marketing teams.
• P&L Management:
  Balanced aggressive growth with profitability, ensuring financial health alongside expansion.
• Succession Planning:
  Actively engaged in identifying and mentoring new talent to prepare them for leadership roles, ensuring continuity and readiness for future operational needs.

Skills Developed:

• Strategic Expansion: Experienced in using regional successes to inform broader market expansion strategies.
• Data-Driven Decision Making: Utilized big data for strategic planning, tailoring approaches to meet specific market dynamics.
• Cross-Functional Collaboration: Led initiatives requiring coordination across logistics, finance, and marketing to counter competitive pressures.
• Financial Management: Demonstrated skill in managing P&L to support both growth and profitability.
• Talent Development: Focused on building a pipeline of leadership talent through active succession planning.

Role Overview:

• Leadership Reporting: Directly accountable to the Country Managing Director
• Responsibility: First hire outside the main city (Klang Valley), responsible for expanding the foodpanda brand to 7 different states/territories within a pioneering global food tech organization, part of Delivery Hero.

Key Achievements:

• Portfolio Impact:
  Increased my portfolio's Gross Merchandise Value (GMV) from less than 1% to 3% of the country's total.
• Sales Team Leadership:
  Recruited and managed the inaugural sales team for the first city expansion outside Klang Valley.
• Restaurant and Partner Management:
  Oversaw performance management and ensured compliance of all restaurant partners in Penang.
• Fleet Coordination:
  Balanced rider supply effectively with restaurant demand, optimizing delivery operations.
• Competitive Strategy Implementation:
  Formulated and executed strategies that contributed to the exit of a direct competitor in Penang.

Skills Developed:

• Market Expansion: Expertise in pioneering market entry strategies for new regions.
• Team Building: Proven ability to assemble and lead effective sales teams from scratch.
• Partner Relations: Skilled in managing and nurturing business relationships with restaurant partners for sustained growth.
• Logistics Optimization: Efficient in coordinating operational logistics between supply and demand.
• Competitive Analysis and Strategy: Proficient in analyzing competition and formulating strategic responses to gain market share.

Role Overview: Spearheaded all aspects of a family-operated F&B startup, covering business strategy, operations, supply chain, finance, and marketing.

Key Achievements:

• Full-Spectrum Management:
  Led the development of business strategy, operational management, supply chain logistics, financial planning, and marketing efforts for The Big Fat Hen.
• Menu Innovation and Market Adaptation:
  Innovated the restaurant's menu and adapted offerings to meet market demands, enhancing customer satisfaction and loyalty.
• Customer Engagement:
  Implemented strategies to increase customer engagement, which played a significant role in driving the startup's growth.

Skills Developed:

• Entrepreneurial Leadership: Gained extensive experience in running a startup from inception, managing all key business functions.
• Strategic Planning: Developed and executed strategies that aligned with market trends and customer preferences.
• Operational Efficiency: Managed daily operations to ensure smooth running of the restaurant, from kitchen management to front-of-house operations.
• Supply Chain Management: Coordinated with suppliers to ensure quality ingredients and manage inventory effectively.
• Financial Acumen: Oversaw budgeting, cost control, and financial planning to maintain profitability in a competitive market.
• Marketing and Branding: Crafted marketing campaigns and branding initiatives to increase visibility and attract clientele.

Role Overview: Led a team in corporate telesales, focusing on sales and hospitality for high-profile events like the Singapore Grand Prix and London Olympics.

Key Achievements:

• Team Leadership:
  Led a team of corporate telesales executives across sectors such as Oil & Gas, FMCG, and HR.
• Event Sales Management:
  Successfully managed sales strategies and achieved targets for major events, enhancing revenue through ticket sales and hospitality packages.
• Client Engagement:
  Focused on client engagement, ensuring personalized service and exceptional experiences for corporate clients attending global events.

Skills Developed:

• Sales Leadership: Proven ability to lead and motivate a sales team to meet and exceed targets in a competitive industry.
• Event Management: Experience in coordinating logistics and client services for large-scale international events.
• Client Relationship Management: Developed skills in understanding client needs and delivering tailored hospitality solutions.
• Strategic Selling: Mastered the art of selling high-value event packages to corporate entities, understanding the unique selling propositions of different events.
• Team Collaboration: Enhanced abilities in team coordination, ensuring all members are aligned towards common goals and high service standards.