

Results-driven Key Account Executive with over 3 years of experience in the FMCG industry, specializing in Modern Trade (MT) and General Trade (GT) channels. Proven ability to drive sales growth, improve profit margins, and manage key retail accounts through strategic planning, pricing optimization, and strong customer relationship management. Skilled in data analysis, negotiation, and cross-functional collaboration to achieve business objectives.
• Executed outlet-level strategies to achieve sales targets and expand market penetration
• Supported account management activities across various retail channels
• Ensured effective in-store execution and product availability.
Field Investigation Skills
Analytical Thinking Skills
Customer relationship management
Sales & Data Analysis (Excel, Pivot Table, VLOOKUP)
• Improved gross profit margin by 10% through strategic pricing adjustments
• Successfully secured new product listings in major retail chains.