Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic
Daris Ong

Daris Ong

Key Account Executive
Cheras

Summary

Results-driven Key Account Executive with over 3 years of experience in the FMCG industry, specializing in Modern Trade (MT) and General Trade (GT) channels. Proven ability to drive sales growth, improve profit margins, and manage key retail accounts through strategic planning, pricing optimization, and strong customer relationship management. Skilled in data analysis, negotiation, and cross-functional collaboration to achieve business objectives.

Overview

4
4
years of professional experience
3
3
Languages

Work History

Business Development Executive

KMT JAYA Sdn Bhd
10.2023 - Current
  • Manage key retail accounts (MT & GT), overseeing listings, promotions, and in-store execution
  • Monitor sales performance and implement action plans to achieve targets
  • Drive new product launches into retail channels
  • Work closely with buyers on listing, promotions, and sell-out activities
  • Analyze sales data and market trends to drive category growth
  • Built strong relationships with clients, leading to increased customer satisfaction and repeat business.

Key Account Executive (Core Team)

Gentle Supreme Sdn Bhd
07.2023 - 09.2023
  • Managed multiple key accounts (IKA & LKA), developing business plans to enhance account performance
  • Conducted sales analysis to identify opportunities and implement effective action plans
  • Negotiated with business partners to drive sales growth, including upselling and cross-selling initiatives
  • Strengthened partnerships with clients to improve overall business outcomes.

Key Account Representative (Operations)

Gentle Supreme Sdn Bhd
03.2022 - 06.2023

• Executed outlet-level strategies to achieve sales targets and expand market penetration

• Supported account management activities across various retail channels

• Ensured effective in-store execution and product availability.

Education

Degree - Banking and Finance

TARUC
Kuala Lumpur
05-2019

Diploma - Banking and Finance

TARUC
Kuala Lumpur
05-2017

Skills

Field Investigation Skills

Analytical Thinking Skills

Customer relationship management

Sales & Data Analysis (Excel, Pivot Table, VLOOKUP)

Accomplishments

• Improved gross profit margin by 10% through strategic pricing adjustments

• Successfully secured new product listings in major retail chains.

Timeline

Business Development Executive

KMT JAYA Sdn Bhd
10.2023 - Current

Key Account Executive (Core Team)

Gentle Supreme Sdn Bhd
07.2023 - 09.2023

Key Account Representative (Operations)

Gentle Supreme Sdn Bhd
03.2022 - 06.2023

Diploma - Banking and Finance

TARUC

Degree - Banking and Finance

TARUC
Daris OngKey Account Executive