Summary
Overview
Work History
Education
Skills
Preferred Work Location
Languages
Additional Information
Personal Information
Timeline
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Darien Chew

Darien Chew

Petaling Jaya,Selangor

Summary

Customer-oriented with 21 years of experience focused on increasing revenues and expanding margin. Adaptive and deadline-oriented consistently executes and completes multiple projects in high-stress environments. Meticulous leader and strategic planner with comprehensive managerial acumen, offering vision and motivational acumen.

Experienced with strategic planning, team leadership, and operational excellence. Utilizes forward-thinking approach to drive business growth and streamline processes. Track record of fostering collaborative environments and achieving measurable results.

Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.

Managerial position in sales and marketing within European and South-East Asian region. Innovative technology professional with several years of diverse experience. Skilled in enhancing systems and aligning technical solutions with business objectives. Proven success in leading projects from start to finish and contributing to organizational growth and success.

Tech-savvy innovator with hands-on experience in emerging technologies and passion for continuous improvement. Skilled in identifying opportunities for technological enhancements and implementing effective solutions. Adept at leveraging new tools and methods to solve problems and enhance productivity. Excels in adapting to fast-paced environments and driving technological advancements.

Overview

23
23
years of professional experience
4008
4008
years of post-secondary education

Work History

Business Development Manager

Hume Concrete Sdn Bhd
Petaling Jaya, Selangor
01.2024 - Current
  • Company Overview: A dynamic and results-oriented Business Development and Marketing Manager possessing more than 20 years of experience within the building sector. Demonstrated success in enhancing revenue growth through strategic marketing initiatives, market analysis, and the management of client relationships. Proficient in formulating and implementing effective sales strategies, establishing brand positioning, and orchestrating demand generation campaigns. Extensive knowledge of concrete products, trends within the construction industry, and customer needs. Highly skilled in contract negotiation, increasing market share, and fostering enduring relationships with critical stakeholders.
  • Successfully led marketing and sales initiatives for a premier concrete products company, driving a remarkable 10% increase in annual profits.
  • Designed and implemented focused marketing campaigns that significantly boosted brand recognition and drew in new clients across commercial, residential, and industrial sectors.
  • Cultivated and managed B2B relationships, uncovering fresh business opportunities and negotiating enduring contracts with contractors, construction firms, and architects.
  • Carried out comprehensive market research and analysis to pinpoint emerging trends and customer demands, allowing for strategic adjustments to product offerings and marketing tactics.
  • Collaborated effectively with product development teams to ensure marketing efforts were in sync with customer needs and industry benchmarks.
  • Leveraged digital marketing tools-such as SEO, content marketing, and social media-to generate quality leads and broaden the customer base.
  • Trained and guided junior marketing personnel, creating a dynamic and high-performing team environment.
  • Steered the company's engagement in major industry trade shows and events, enhancing brand visibility and fostering connections with potential clients.
  • Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
  • Drove the successful execution of numerous large-scale events/promotions while closely managing costs/budgetary constraints associated with event planning/management activities.
  • Spearheaded development of new market strategy, significantly enhancing brand recognition and customer base with innovative advertising campaigns.

Sales & Marketing Manager

AWT Fusion Sdn Bhd
Malaysia
06.2016 - 12.2023
  • Design, implement, and facilitate annual marketing plan for the firm. Support and facilitate development and implementation of section business/marketing plans.
  • Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
  • Achieving growth and hitting sales targets by successfully managing the sales team.
  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
  • Responsible for the sales of the company's portfolio of industrial products.
  • Plan and co-ordinate in the participation of trade fairs & exhibitions.
  • Work closely with the technical & production department to ensure seamless execution of customers' orders.
  • Plan and manage stock level, conduct cost and pricing analysis, competitor benchmarking, gather market intelligence and project listings.
  • Created and expanded sales presentations to new and existing customers increasing net sales revenue by 600% in sales.
  • Improved brand visibility with well-executed promotional campaigns and engaging social media content.
  • Increased market share by identifying untapped customer segments and developing tailored offerings to meet their needs.
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
  • Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.

Assistant Sales Manager

Engtex Marketing Sdn Bhd
07.2013 - 06.2016
  • Plan, identify and establish contacts with new & existing customer accounts.
  • Prepare and propose suitable materials for quotation & tender.
  • Visit job sites, review specification requirements and conduct product and installation presentations to prospective/existing customers.
  • Organize follow-up visits and prepare weekly reports on sales activities, updates on the status of pending projects and achievements.
  • Update sales forecast on a monthly basis to ensure that inventories and capacities are adequate, review the same with central purchase and production department.
  • Report all relevant market information concerning competition, projects and prices.
  • Propose new product development and suggest improvements to the product development team.

Account Manager

CMCM Perniagaan (M) Sdn Bhd
07.2010 - 06.2013
  • Responsible for the marketing & sales of a wide range of building products - wall / floor tiles, sanitary wares, cement, precast, steel bar, skim-coat, plywood and etc.
  • Customer base includes distributors, retailers and direct project customers.
  • Conduct regular market visits to identify market trends and competitors' offerings and activities.
  • Responsible for credit control and collections.

Marketing Manager

Hyundai Welding Malaysia
07.2007 - 06.2010
  • Development and implement annual marketing plan for the firm.
  • Plan and administer the firm's Marketing Operations budget; support development of regional marketing budgets.
  • Organize and build client relations through; client satisfaction surveys, client development activities, client skills training, special events.
  • Develop and administer marketing database which includes client and prospect information, mailing list applications, etc.

Business Development and Marketing

Polyparts Sdn. Bhd.
06.2006 - 06.2007
  • Responsible for business development activities for both the domestic Malaysian market as well as overseas markets.
  • Plan marketing campaigns to promote company's products and services.
  • Allocate promotion budget in the most effective way to contribute to the profitable sales of each product and the achievement of overall divisional targets and return on investment (ROI).
  • Ensure marketing campaigns are executed within agreed timescales and to agreed budget, conducting regular response analysis and reporting on progress to the senior management.
  • Manage participation in trade fairs and exhibitions, ie; Hannover Fair 2007 in Germany.
  • Co-ordinate communication and activities between marketing and production.

Technical Sales

Longlife Weld Sdn. Bhd.
08.2002 - 09.2004
  • My work experience with Welding Industries Malaysia (WIM) has allowed me to expand in the field of engineering especially where my theoretical knowledge has been put into great use. I was assigned with the task of a technician in overseeing the service maintenance area whereby I was required to sustain the high quality of services provided, this also includes overlooking the refurbishment of any possible problems that might have occurred.
  • Several months later, I was offered with a permanent position as a technical salesperson with Longlife Weld Sdn. Bhd. Along with this position, I was given the responsibility of interacting with potential clientele, whereby most of the tasks at hand were to persuade these clients to work together with Longlife Weld in the creation of, for example Palletizing Robot.
  • Prior to the completion of the creation, I was also responsible for the research and development of the entire project at hand. The research would include information on the objective, scope, methodologies, cost and time estimate of the project. Upon client approval, I would then proceed to designing the robotic arm. My past experience has included the use of Palletizing Robot, Motoman-SV3, Motorman Series, Motorman-UP 20, Motorman-sk120 and Motorman-K6/K10 Series. I have a good grasp of how these systems work and how they can benefit the industry.
  • Besides that my company sells local product for example, Keruilai Environment Air-Conditioner, Hydraulic Press-Brakes (Types) Bend) and Guillotine Shearing Machine. I was also responsible for interacting and upholding the local product, while it includes the research of the other brands as well. I need to come out with a proposal for a clear navigation on the objective, cost, campaign and time estimate for the product. I was well trained by theirs company to assign the task of troubleshooting as well as maintaining & servicing.

Education

Bachelor's Degree - Mechanical

Nottingham Trent University
United Kingdom
05.2006

Diploma - Mechatronic

College Linton (School of Engineering & Commerce)
Malaysia
09.2001

Skills

Operations management

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Preferred Work Location

Malaysia

Languages

English
Bahasa Malaysia
Bahasa Indonesia
Mandarin

Additional Information

02/21/10, 39/40, Managerial position in technical sales and marketing within European and South-East Asian region., Able to lead and train junior staff into independent and progressive workers, Excellent cross-cultural communication skills, International experience and wide regional exposure, Capable of projecting strong leadership qualities, Able to multi-task and perform under high pressure environment, A keen desire to learn, Possess strong problem solving and analytical skills, Highly motivated and driven, with strong desire to excel, Managed to increase sales in the German market by 7 fold during tenure at Polyparts, Successfully expanded the customer base from 20 to 250 in Hyundai Welding, Established strong networking with key industry players - Petronas, HL Kencana, Boustead, KNM, Muhibbah Engineering and etc, Top-notch administrator with more than 21 years of experience in technical sales and marketing, Unique combination of expertise in technical training, sales and services, Comprehensive knowledge of import/export regulations and documentation, Degree and extensive training in seminars for working professionals, Excellent cross-cultural communication skills, International experience and regional exposure, Passion for continuous learning and personal growth, Highly motivated and driven, with strong desire to excel

Personal Information

  • Age: 45
  • Expected Salary: MYR 30,000
  • Gender: Male
  • Nationality: Malaysia

Timeline

Business Development Manager

Hume Concrete Sdn Bhd
01.2024 - Current

Sales & Marketing Manager

AWT Fusion Sdn Bhd
06.2016 - 12.2023

Assistant Sales Manager

Engtex Marketing Sdn Bhd
07.2013 - 06.2016

Account Manager

CMCM Perniagaan (M) Sdn Bhd
07.2010 - 06.2013

Marketing Manager

Hyundai Welding Malaysia
07.2007 - 06.2010

Business Development and Marketing

Polyparts Sdn. Bhd.
06.2006 - 06.2007

Technical Sales

Longlife Weld Sdn. Bhd.
08.2002 - 09.2004

Bachelor's Degree - Mechanical

Nottingham Trent University

Diploma - Mechatronic

College Linton (School of Engineering & Commerce)

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Darien Chew