Daphne Lim
Summary
Results-driven Assistant Brand Manager with strengths in brand strategy and team leadership. Drives integrated brand execution across various channels, enhancing brand equity and consumer engagement. Optimises A&P investment to maximise ROI and align with business objectives. (Past Brands: Gatsby, KISSME. Current Brands: DHC, Bandai etc)
Overview
5
5
years of professional experience
Work History
Assistant Brand Manager
Cason Group Sdn Bhd
01.2025 - Current
- Lead end-to-end 360° brand strategy aligned with overall business and brand direction
- Own retail and channel strategies, driving growth with key partners such as Watsons
- Lead e-commerce and DTC growth strategies across multiple digital platforms
- Own and optimize A&P investment, ensuring efficient budget allocation and strong ROI
- Act as key liaison with brand principals, leading strategic planning and performance reviews
- Provide leadership and direction to marketing teams, delegating execution and ensuring alignment
- Focus on brand experience excellence to build strong brand equity and top-of-mind awareness (DHC, Bandai, Honeyque etc)
Senior Marketing Executive
Cason Group Sdn Bhd
10.2023 - 12.2024
- Drive 360° brand strategies aligned with overall brand direction and business objectives
- Lead retail initiatives with key partners (e.g. Watsons) and manage channel strategies
Marketing Executive
Mandom (Malaysia) Sdn Bhd
08.2020 - 03.2023
- Executed successful marketing events, open houses and display shows for products.
- Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
Education
Bachelor Degree Mass Communication
University of the West of England
2016
Bachelor Degree Mass Communication
Taylor's University
2015
Skills
- channel management
- e-commerce optimization
- budget management
- creative problem solving
- Time-management
- Client relationship building
- Effective communication
- Consumer focused mindset
- Multitasking mastery
- Critical-thinking
Timeline
Assistant Brand Manager
Cason Group Sdn Bhd
01.2025 - Current
Senior Marketing Executive
Cason Group Sdn Bhd
10.2023 - 12.2024
Marketing Executive
Mandom (Malaysia) Sdn Bhd
08.2020 - 03.2023
Bachelor Degree Mass Communication
University of the West of England
Bachelor Degree Mass Communication
Taylor's University