Dynamic Business Development Manager with a proven track record at Xilnex Holdings Sdn Bhd, excelling in negotiations and relationship building. Spearheaded initiatives that significantly expanded market footprint and fostered strategic partnerships, demonstrating exceptional team leadership and strategic planning skills. Achieved notable client satisfaction and business growth through innovative solutions and effective cross-functional collaboration.
Overview
13
13
years of professional experience
Work History
Business Development Manager
Xilnex Holdings Sdn Bhd
03.2020 - Current
Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
Generated new business with marketing initiatives and strategic plans.
Represented company and promoted products at conferences and industry events.
Established relationships with key decision-makers within customer's organization to promote growth and retention.
Monitored market trends and competitor activities to identify areas of potential opportunity.
Managing the marketing team to develop targeted campaigns that generated high-quality leads for the sales pipeline.
Leveraged industry events like MRCA meetings to network with potential clients, generating significant brand exposure and driving new business acquisition efforts.
Established valuable partnerships with complementary businesses, creating mutually beneficial synergies that accelerated growth for both parties.
Negotiated lucrative contracts with suppliers and vendors, securing favorable pricing and terms for the company.
Launched new product lines by conducting extensive competitor analysis and identifying gaps in existing market offerings.
Negotiated favorable terms in partnership agreements with banks and dealers, ensuring long-term profitability and stability.
Spearheaded development of new product line, leading to significant expansion of market footprint.
Coordinated with product development teams to ensure offerings met market demands and client expectations.
Diversified revenue streams by exploring and launching into new geographic markets.
Participated in trade shows and conferences to network and generate leads.
Developed and maintained strategic partnerships to provide added value to clients and increase competitive advantage.
Built relationships with customers and community to establish long-term business growth.
Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Principal Consultant
Brightstar Training Academy Sdn Bhd
02.2012 - 12.2019
Negotiated contracts with vendors, securing optimal terms and conditions while reducing costs.
Built strong relationships with clients, fostering long-term partnerships and repeat business.
Evaluated business processes, identifying inefficiencies and recommending targeted improvements.
Increased client satisfaction by providing tailored consulting solutions for their specific business needs.
Collaborated with clients from concept through final delivery of product or service.
Managed large-scale projects, ensuring timely completion within budget constraints.
Conducted workshops and training sessions to improve employee knowledge of best practices.
Implemented innovative solutions to address challenges and enhance business performance.
Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
Education
MBA - Business Management And Finance
University Malaya Wales
Kuala Lumpur, Malaysia
09-2025
Skills
Team leadership
Business development and planning
Negotiations
Decision-making
Relationship building and management
Strategic planning
Strategic partnerships
Cross-functional collaboration
Consultative and relationship selling
Accomplishments
Brought in 700 new customers in 3 months, with a total value of RM500,000.
Created 70 onboarding videos, resulting in faster self-serve onboarding.
Increased yearly product revenue by 35% in 2023.
Collaborated with team of 5 in the development of Xilnex Flagship Experiential Store in Petaling Jaya.
Languages
English
Native language
Chinese (Mandarin)
Upper intermediate
B2
Malay
Upper intermediate
B2
Chinese (Cantonese)
Elementary
A2
Timeline
Business Development Manager
Xilnex Holdings Sdn Bhd
03.2020 - Current
Principal Consultant
Brightstar Training Academy Sdn Bhd
02.2012 - 12.2019
MBA - Business Management And Finance
University Malaya Wales
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