DANI LIM SU HENG

• Enforced adherence to established operational processes for delivering exceptional projects.
• Managed client relationships to boost retention and maximise revenue.
• Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
• Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
• Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
• Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.

• Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
• Planned, designed, and scheduled phases for large projects.
• Met project deadlines without sacrificing build quality or workplace safety.
• Established effective communication among team members for enhanced collaboration and successful project completion.

ARCANE is a one-stop sourcing, design & development company for:

corporate premium & promotional items

(customized niche collectibles, gifts, household, mass consumer)

products & collaterals for BTL communications

(e.g. outlet visibility, out-of-home & moving vehicles signages)

Subsidiary services – campaign sustenance programs:

Further ensuring our Clients’ campaign objectives are better met,

we also provide the following services below, nationwide:

Operational

• Nationwide deployment & activation of collaterals
• Product supply management
• Brand and Product Training
• Field Auditors / Mystery Shoppers

• Forecasted sales numbers and product profitability to determine ideal strategies.
• Worked with product development team members to optimise product specifications.
• Developed brand identity with distinctive graphic style and tone for all company communications, conveying clear message to consurmers.
• Recommended product changes to enhance customer interest and maximise sales.
• Collaborated with sales workforce to align products with consumer demands, driving brand development, maintenance and optimisation.
• Strategised approaches to meet objectives and capitalise on emerging opportunities.

• Assessed market conditions for potential opportunities and risk factors impacting promotional strategies.
• Executed successful marketing events, open houses and display shows for products.
• Selected, trained and performance-managed staff to handle high workload with ambitious targets.
• Analysed current strategies for strengths and weaknesses and adjusted approaches to maintain sales trajectory.
• Implemented seasonal and special discounts, driving customer engagement through promotions.
• Developed innovative marketing campaigns to drive substantial sales.

• Hired and trained staff for optimum performance against sales and marketing objectives.
• Held regular meetings with trade staff to delegate tasks, communicate market trends, sales KPIs and priorities.
• Devised promotional offers and discounts to peak customer interest.
• Merchandised displays to showcase new and popular items.
• Formulated marketing and promotional strategies to drive business revenue.