Danananthini Surianarayana
Head Of Marketing & Branding
Kuala Lumpur,Kuala Lumpur
Summary
Spearhead strategic marketing campaigns by developing custom events and engaging digital content. Effectively handle all support needs with skill and accuracy by tracking milestones and promoting cross-functional collaboration. Demonstrated history of successfully planning and executing multi-channel approaches to market diverse brands.
Overview
11
11
years of professional experience
Work History
Head of Marketing & Branding
ASDF Worldwide Sdn Bhd
KUALA LUMPUR, Kuala Lumpur
07.2023 - Current
- Led a team of marketing professionals for successful product launches and promotions.
- Implemented data-driven decision-making processes to guide innovative marketing strategies.
- Improved lead generation efforts by implementing targeted inbound marketing strategies that attracted high-quality prospects.
- Drove business growth by forging strategic alliances with complementary organizations to expand reach into new markets.
- Analyzed competitive landscape, identifying potential threats and opportunities for strategic positioning in the marketplace.
- Mentored junior staff members, providing guidance in professional development and fostering a collaborative team environment within the department.
- Streamlined internal processes, resulting in improved productivity and cost savings for the department.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Managed trade show presence, maximizing exposure through eye-catching booth designs and engaging presentations.
- Conducted comprehensive market research to identify emerging trends and capitalize on new opportunities.
- Enhanced customer engagement with targeted social media strategies and content creation.
- Championed cross-functional collaboration, working closely with product development and public relations teams to create cohesive messaging.
- Collaborated with sales teams to develop integrated promotional campaigns that increased overall revenue growth.
- Spearheaded the creation of compelling collateral materials that effectively communicated the brand''s value proposition.
- Launched a successful email marketing campaign that grew subscriber base while maintaining low unsubscribe rates.
- Revamped company website, enhancing user experience and improving site traffic metrics significantly.
- Analyzed consumer usage patterns to identify trends and target key demographics.
- Managed workflow between staff, coordinating documents, and creative material distribution.
- Implemented key initiatives and activities aligned with brand strategy and brand advocacy.
- Launched marketing activities for new product lines and market penetration.
- Identified value propositions and key messages for company marketing campaigns.
- Managed and oversaw design of marketing material and promotional literature for organization.
- Communicated marketing strategy and campaign performance to verify alignment with corporate sales objectives.
- Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
- Developed innovative and targeted collateral to support overall branding objectives.
- Onboarded new customers efficiently by developing database listings, uploading information, and defining related lists.
- Coordinated appointments and meetings for marketing director with multiple active projects.
- Directed hiring, training and performance evaluations for marketing and sales staff and supervised daily activities.
- Developed and implemented targeted digital strategy to improve business performance.
- Oversaw30-person marketing team, promoting continuous improvement, enhancing processes and reducing costs as head of highly efficient and profitable group.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
HEAD OF BRANDING, MARKETING AND OPERATION
ELUX ASIA
KUALA LUMPUR, Kuala Lumpur
07.2021 - 06.2023
- Company Overview: E-CIGARETTE
- Manage online and offline branding and opportunities.
- To come out and support special events, monthly, quarterly and others, even on weekends and public holidays.
- Marketing campaigns and activities are to be planned annually ahead and executed quarterly ahead.
- Managing Social Media team - Maintaining a high standard of the website. Instagram, Facebook, and other media channels such as Key Opinion Leaders and other agencies.
- Managing online and offline marketing and communications activities.
- Manage and work closely with the PR agency/media agency to achieve PR value KPI.
- Manage the marketing budget to ensure the budget is met. Responsible in strategizing ATL and BTL for the company.
- To seek out new platform to market our product based on the company needs.
- To identify the possibility of incremental revenue of the company and create awareness.
- Be in the know of all among our competitors.
- Developing a strategic partnership/ alliance as the trend.
- Manage a marketing team of 5 and outsource event team, app developer team and digital marketing team. As proceeding further, with ad hoc teams, such as commercial ad team.
- Developing growth strategies and plans.
- Manage operational team and sales on daily basis.
- Strategize and execute the implementation with pilot project before projecting on mass execution.
- Work closely with numbers and data for immediate change in strategy if needed to achieve goal.
- E-CIGARETTE
MARKETING & BUSINESS DEVELOPMENT MANAGER
NANOSTIX MALAYSIA
KUALA LUMPUR, Kuala Lumpur
08.2018 - 06.2021
- Company Overview: E-CIGARETTE
- Manage online and offline branding and opportunities.
- To come out and support special events, monthly, quarterly and others, even on weekends and public holidays.
- Marketing campaigns and activities are to be planned annually ahead and executed quarterly ahead.
- Managing Social Media team - Maintaining a high standard of the website. Instagram, Facebook, and other media channels such as Key Opinion Leaders and other agencies.
- Managing online and offline marketing and communications activities.
- Manage and work closely with the PR agency/media agency to achieve PR value KPI.
- Manage the marketing budget to ensure the budget is met. Responsible in strategizing ATL and BTL for the company.
- To find suppliers to fabricate all marketing materials at a reasonable rate, with a minimum 3 quotes for any job request either from Malaysia or overseas, catering the need of the budget.
- Design monthly promotions, online campaign, offline campaign, and ongoing promotions through on ground events and offline events.
- Support 5 branches in Malaysia, Indonesia and Maldives with promotions and campaigns to increase sales and boost on brand awareness.
- Write and implement Email Marketing campaigns, whatsapp blast, and sms marketing.
- Seek out and manage new collaboration partnerships thru sponsoring an event to collaborate with ongoing apps like foodpanda and swig it app.
- To seek out new platform to market our product based on the company needs.
- To identify the possibility of incremental revenue of the company and create awareness.
- Be in the know of all among our competitors.
- Developing a strategic partnership/ alliance as the trend.
- Manage a marketing team of 5 and outsource event team, app developer team and digital marketing team. As proceeding further, with ad hoc teams, such as commercial ad team.
- Developing growth strategies and plans.
- Managing and retaining relationships with existing clients.
- Having an in-depth knowledge of business products and value proposition.
- Identifying and mapping business strengths and customer needs.
- Researching business opportunities and viable income streams.
- Reporting on successes and areas needing improvements.
- E-CIGARETTE
MARKETING MANAGER
GLS FITWORX MALAYSIA
KUALA LUMPUR, Kuala Lumpur
08.2017 - 08.2018
- Company Overview: FITNESS CENTER AND GYM
- Manage online and offline branding and opportunities.
- To come out and support special events, monthly, quarterly and others, even on weekends and public holidays.
- Marketing campaigns and activities are to be planned annually ahead and executed quarterly ahead.
- Managing social media - Maintaining a high standard of the website. Instagram, Facebook, and other media channels.
- Managing on and offline marketing and communications activities.
- Manage and work closely with the PR agency/media agency to achieve PR value KPI.
- Manage the marketing budget to ensure the budget is met. Budget set at RM3000.00 per month.
- To find suppliers to fabricate all marketing materials at a reasonable rate, with a minimum 3 quotes for any job request.
- Design monthly promotions and campaigns to support sales & fitness departments.
- Support Group Exercise and Fitness Department to increase member retention.
- Write and implement Email Marketing campaigns.
- Seek out and manage new corporate membership opportunities.
- To seek out new corporate fitness center client according to expectations.
- To investigate the possibility of incremental revenue for the clubs via media advertising in-clubs.
- Explore new opportunities/platform to market the gym.
- Be in the know of all fitness platform.
- Developing a strategic partnership/ alliance.
- FITNESS CENTER AND GYM
MEDIA PLANNER MANAGER
SKYBOARD MEDIA SDN BHD
10.2016 - 07.2017
- Company Overview: OOH AND EVENTS
- Handles the creative marketing strategy for clientele.
- Analyzing data, and dreaming up innovative strategies to ensure we reach out the right target audience and the most effective way onwards.
- Armed with critical analysis, recommend effective advertising medium to effectively attract and retain clientele, increase brand recognition and maintain customer's satisfaction and loyalty.
- Handles after sales service and maintain a good relationship with clients.
- Handles more than 50 active client accounts from the range of start-up to MNC clients.
- Customizes planning stage for budget approval for any companies alongside with best that suits clients with limited or mass budget.
- Identify the needs and requirements of a client and make a price comparison with what other media planners could offer.
- Preparing and delivering marketing plans within key objectives for clients.
- Preparing key stakeholders for product at the each stage of the campaign and reporting results once it has completed.
- Generating and executing marketing campaigns across social media platform and out of home platform.
- Sourcing advertising opportunities and placing adverts in appropriate mediums.
- Prepare the ATL And BTL of each campaign respectively.
- OOH AND EVENTS
Corporate Membership Marketing Snr Executive
Truest Sdn Bhd
06.2015 - 09.2016
- Company Overview: Fitness and Health Training Centre
- To conduct sales tours of the facilities and give guidance to prospective customers on the type of membership category best suited to their needs and requests as directed by the Company standard.
- To ensure all prospective members received the appropriate information and tour of the facilities.
- To be responsible for the administration of membership paperwork and to ensure that it is processed accordingly.
- To be responsible for recording daily sales and to be familiar with the total membership sales of the club.
- In conjunction with the Business Development and Marketing Manager be responsible for the management of the membership database and sales systems.
- To be fully aware of promotional activities and sales targets.
- To produce an individual monthly sales plan to achieve preset sales targets.
- To achieve on a daily basis standards and target, as set down by the company with regards to Key performance indicators: Tour to sale, calls to appointment, POS referrals, completed calls, new leads.
- To attend weekly sales meetings (as required) to provide relevant information pertaining to membership sales.
- To generate new business by visiting corporate sites and complete outreach work.
- To support the Business Development and Marketing Manager in delivery of systems and initiatives aimed at improving and maintaining customer retention.
- Ensure that full auditable procedures and practices are in place for processing, storage and management of member information including financial information.
- Fitness and Health Training Centre
Customer Service Executive / Snr Network Administrator
Digi Telecommunications Sdn Bhd
02.2014 - 05.2015
- Company Overview: Telecommunication Service Provider
- Validate and process sales orders consistent with company policies.
- Create and maintain customer information in multiple ERP systems.
- Execute daily activities relating to global export compliance guidelines.
- Manage and research requests related to product availability, lead times, shipping status and expedites.
- Negotiate order issues, corrections, and resolutions for customers and/or internal departments.
- Facilitate and negotiate order changes and cancellations.
- Assist customers with credit related issues, negotiate payments and provide payment reminders.
- Provide timely reporting to management on status of open orders and shipping expectations.
- Answer incoming and make outbound calls to/from both internal and external customers.
- Manage email communication for both internal and external customers.
- Work and interface effectively with key points of contact across departments.
- Manage and resolve discrepancies and customer concerns.
- Identify, anticipate, and analyze problems to apply appropriate and timely resolutions.
- Provide feedback to management on preventative measures to actual or potential issues.
- Demonstrate the highest level of detail, accuracy and performance.
- Demonstrate the consistent ability and willingness to think critically and negotiate resolution.
- Exercise independent judgment and follow-through on work assigned.
- Develop and maintain positive working relationships with internal and external customers.
- Back up for other team members across the global regions.
- Embrace special projects, personal, and team goals.
- Other tasks as assigned by manager.
- Telecommunication Service Provider
Education
Bachelors - Psychology, Science
Open University Malaysia
Diploma - Pharmacy, Science
Kuala Lumpur Metropolitan University College
SPM - Science Stream
SMK Pandan Jaya
Skills
Creative direction
Product marketing
Marketing analytics
Advertising campaigns
Media planning
Sales enablement
Strategic marketing
Marketing plan development
Training and mentoring
Sales strategies
Sales training
Research
Marketing plans
Strategic thinker
Special events planning
ROI analysis
Personal Highlights
- Ability to communicate orally, in writing, or via electronic means, in a manner appropriate to the audience.
- Being constructive and willing to take less attractive tasks, contributing practically to the team's success.
- Being able to motivate and encourage others, whilst taking the lead.
- Ability to see opportunities, to set and achieve goals and act independently.
- Thinking things through in a logical way to determine key issues, often also include creative thinking.
- Ability to handle change and adapt to new situations.
- Having energy and enthusiasm in pursuing projects.
- Ability to relate well to others and to establish good working relationships.
- Ability to manage a team of marketing and oversee operations and as well.
Personal Information
- Ethnicity: Indian
- Date of Birth: 02/11/90
- Gender: Female
- Nationality: Malaysian
- Marital Status: Single
Timeline
Head of Marketing & Branding
ASDF Worldwide Sdn Bhd
07.2023 - Current
HEAD OF BRANDING, MARKETING AND OPERATION
ELUX ASIA
07.2021 - 06.2023
MARKETING & BUSINESS DEVELOPMENT MANAGER
NANOSTIX MALAYSIA
08.2018 - 06.2021
MARKETING MANAGER
GLS FITWORX MALAYSIA
08.2017 - 08.2018
MEDIA PLANNER MANAGER
SKYBOARD MEDIA SDN BHD
10.2016 - 07.2017
Corporate Membership Marketing Snr Executive
Truest Sdn Bhd
06.2015 - 09.2016
Customer Service Executive / Snr Network Administrator
Digi Telecommunications Sdn Bhd
02.2014 - 05.2015
Diploma - Pharmacy, Science
Kuala Lumpur Metropolitan University College
SPM - Science Stream
SMK Pandan Jaya
Bachelors - Psychology, Science
Open University Malaysia
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