Cyndia Ching
singapore
Summary
Strategic and growth-oriented professional, driven by curiosity and a passion for delivering meaningful outcomes. Recognized for combining efficiency with creativity, I excel in collaborative environments that value transparency and flexibility, consistently helping stakeholders achieve their goals through commitment and continuous improvement.
Overview
4
4
Languages
15
15
years of professional experience
Work History
Regional Business Development Manager APAC
Xendit Pte Ltd
10.2024 - 03.2026
- Executed market entry strategy for geographic expansion in new territory, identifying key verticals and establishing local pipeline from zero.
- Led end-to-end partnership initiatives, from opportunity identification and solution design to implementation and stakeholder management.
- Facilitated cross-functional alignment among product, operations, and engineering teams to address client needs and improve overall merchant experience.
- Partner Ecosystem Development: Identified, onboarded, and managed local channel partners and distributors to accelerate market penetration..
- Ensured customer adoption and developed highly referenceable regional case studies to drive growth.
Global Account Manager
PLDT Enterprise (PLDT Global Corporation)
02.2020 - 04.2024
- Managed a portfolio of strategic global accounts, driving revenue growth and strengthening long-term partnerships across multiple markets.
- Managed diverse telco partnerships, including hyperscaler accounts and strategic enterprise clients, to enhance collaboration.
- Aligned global technology portfolios with regional network transformations; developed and executed account growth strategies.
- Revenue Management: Consistently achieved or exceeded revenue and account performance targets through consultative selling and relationship management.
- Oversaw comprehensive telco product portfolio, encompassing network infrastructure, IT solutions, data centers, and security SaaS.
Key Account Manager
SOFTBANK TELECOM PTE LTD
09.2016 - 02.2020
- Managed APAC key client relationships for SoftBank Telecom SG, including Japanese MNC and overseas offices in Malaysia, Philippines, and Myanmar.
- Developed customer segment and product strategy for SoftBank in RPA, robotics, IoT, and data analytics, enhancing market reach.
- Crafting new workflow and go-to-market strategy for internal sales department to increase operational efficiency and sales revenue.
- Collaborated with overseas subsidiary and multiple stakeholders on regional projects, ensuring alignment and effective execution.
Account Manager
NTC Integration Pte Ltd
08.2013 - 08.2016
- Managed and grew SME segment business revenue through comprehensive IT infrastructure, cloud services, security services, and managed services solutions.
- Acted as a trusted advisor for SME business owners, translating complex enterprise architectures into affordable, modular, and scalable IT roadmaps
- Transitioned traditional CapEx hardware buyers into predictable OpEx-based Managed Services (MSP) models, securing long-term recurring revenue
Account Executive (surveillance system)
iT-DNS Pte Ltd
04.2011 - 07.2013
- Established customer relationships and managed IP video surveillance security projects for government initiatives including NDP Singapore
- Managed client accounts for iT-DNS Pte Ltd across IT service portfolios.
- Handled client accounts to ensure satisfaction and service delivery. for iT-DNS Pte Ltd across IT service portfolios.
- Collaborated with cross-functional teams including marketing, product management, and customer success to ensure seamless project delivery.
- Coordinated contract renewals with clients and internal teams.
Education
Bachelor Degree - International Business
University of Birmingham City, European Business School
UK, PragueSkills
- Business development
- Sales strategy
- Account management
- Channel Partnership
- Market analysis
- Solution-based selling
- Customer Engagement
- Analytical Thinking
- Relationship Building
Personal Information
Date of Birth: 1988-05-10
Languages
Date of Birth: 1988-05-10
Hobbies
Date of Birth: 1988-05-10
Languages
English
First Language
Chinese (Mandarin)
Proficient
C2
Chinese (Cantonese)
Proficient
C2
Malay
Upper Intermediate
B2
Timeline
Regional Business Development Manager APAC
Xendit Pte Ltd
10.2024 - 03.2026
Global Account Manager
PLDT Enterprise (PLDT Global Corporation)
02.2020 - 04.2024
Key Account Manager
SOFTBANK TELECOM PTE LTD
09.2016 - 02.2020
Account Manager
NTC Integration Pte Ltd
08.2013 - 08.2016
Account Executive (surveillance system)
iT-DNS Pte Ltd
04.2011 - 07.2013
Bachelor Degree - International Business
University of Birmingham City, European Business School