Cristina Balleno
BUSINESS DEVELOPMENT EXECUTIVE
Kuala Lumpur
Summary
Results-oriented sales worker engages with customers to help establish rapport. Proven track record of building customer relationships and successfully closing sales. Committed to delivering exceptional customer service and exceeding sales goals.
Overview
9
9
years of professional experience
Work History
Business Development Executive
Namaste India
11.2023 - 02.2025
- Customer Engagement & Inquiry Management: Managed customer inquiries across multiple platforms including Instagram, Facebook, Google Ads, and WhatsApp, ensuring timely responses and maintaining a positive brand presence and to maximise conversion into sales
- Engage actively with potential customers, guiding them through the sales journey with personalized solutions
- Budget & Cost Management: Worked alongside the team to discuss customer budget requirements and provide customised solutions, ensuring cost-effective service delivery while meeting client expectations
- Event Management: Oversee the seamless planning, coordination, and execution of events, ensuring every detail is carefully managed for optimal customer satisfaction
- Strive for flawless execution, from pre-event preparation to post-event follow-up, creating memorable experiences for all attendees
- Marketing Collaboration: Work closely with the marketing team to strategize and implement seasonal promotions, daily social media content, and targeted social media ads
- Boost brand presence and enhance sales conversions
- Online Review Management: Monitored and responded to Google and Grab reviews, ensuring customer satisfaction and addressing any concerns to maintain a positive brand image
- Market Research: Conducted market research to stay updated on industry trends, competitor activities, and customer preferences, providing actionable insights for business strategy
- Sales Documentation & Reporting: Generated quotations, invoices, event checklists, and sales reports, ensuring all documentation was accurate and up to date for efficient operations and follow-ups
Delegate Acquisition Executive
TEH Group
09.2023 - 11.2023
- Company Overview: (Contract)
- Strategically identified and generated high-quality leads by conducting in-depth research across diverse platforms, including LinkedIn, ZoomInfo, Apollo.io, and others
- Engage C-level executives through targeted communication on calls, LinkedIn, social media, and email campaigns, successfully building relationships and driving business development opportunities
- Master objection-handling techniques to convert initial outreach into qualified leads, ensuring successful outcomes for campaigns
- Maintain and manage detailed account plans for each campaign, ensuring a structured, goal-oriented approach that aligns with business objectives
- Provide regular progress reports to supervisors, offering insights into campaign performance and account developments through comprehensive account plan reviews
- Cultivate long-term relationships with key clients, enhancing satisfaction and loyalty to secure lasting partnerships and repeat business
- Ensure CRM data accuracy by consistently updating account information and collaborating with confirmed leads to ensure registration and attendance at key events, driving ongoing engagement
- (Contract)
Business Development Executive
Western Elevator Sdn Bhd
11.2021 - 09.2023
- Market Research Skills: Proficient in conducting comprehensive market research to identify potential clients, market trends, and growth opportunities
- Lead Generation Expertise: Skilled in lead generation methodologies encompassing cold calling, networking, answering sales queries, referrals to acquire new business prospects
- Proposal Development and Presentation: Proficient in creating compelling proposals and delivering presentations that align with client needs, effectively communicating the value proposition of products/services
- Client Relationship Management: Ability to build and foster relationships with clients, understanding their needs, managing clients after sales and proposing tailored solutions to meet their requirements effectively
- Negotiation and Deal Closure: Strong negotiation skills to effectively navigate and close deals by negotiating terms and conditions with clients, aiming for mutually beneficial outcomes
- Cross-Functional Collaboration: Ability to collaborate seamlessly with internal teams (sales, support, Tech team, product development) to ensure alignment of strategies and efficient delivery of products/services
- Event Representation and Networking: Experience in representing the company at industry events, conferences, and networking functions to build relationships and explore potential business opportunities
Sales Coordinator
Lan Hoe Enterprise (1979) Sdn Bhd
03.2018 - 09.2021
- Support Sales Team: Provide comprehensive administrative support to the sales team, assisting in the execution of sales strategies and activities
- Order Processing: Facilitate and process incoming sales orders, ensuring accuracy and timely delivery to customers
- Client Communication: Communicate with clients to address inquiries, resolve issues, and maintain positive relationships, serving as a point of contact for their needs
- Sales Reporting: Compile and generate sales reports, analysing data to track performance metrics, sales trends, and customer preferences
Sales Manager
FJ Benjamin Sdn Bhd
01.2016 - 03.2018
- Team Leadership and Development: Spearhead team development initiatives, elevating sales expertise to enhance customer satisfaction, while fostering a culture that values brand integrity and customer service excellence
- Store Management: Ensure the store's daily appearance aligns with brand standards, while effectively strategizing to meet weekly sales goals and adapt to seasonal changes
- Product Knowledge Enhancement: Facilitate monthly staff meetings to promote in-depth product knowledge, discussing features, benefits, and sales techniques, thereby empowering staff to serve customers more effectively
- Brand Advocacy and Morale Boosting: Cultivate a culture of respect for the brand and the store among employees, contributing to elevated morale and a deeper commitment to brand values
- Efficient Staff Scheduling: Effectively communicate weekly schedules, ensuring optimal staffing levels through proactive adjustments to meet store demands
- Task Delegation and Optimization: Strategically assign specific duties to staff, optimizing their skills to best serve the store's operational needs
- Talent Acquisition and Management: Lead the recruitment, interviewing, hiring, training, and performance evaluation processes for new employees, ensuring a skilled and motivated team
- Administrative Oversight: Manage monthly claims and conduct weekly business recaps, ensuring adherence to administrative procedures and fostering continuous improvement in store performance
Timeline
Business Development Executive
Namaste India
11.2023 - 02.2025
Delegate Acquisition Executive
TEH Group
09.2023 - 11.2023
Business Development Executive
Western Elevator Sdn Bhd
11.2021 - 09.2023
Sales Coordinator
Lan Hoe Enterprise (1979) Sdn Bhd
03.2018 - 09.2021
Sales Manager
FJ Benjamin Sdn Bhd
01.2016 - 03.2018
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