CRIST NG

Responsibilities:

• Led comprehensive multi-channel marketing strategies focusing on user acquisition, retention, and community engagement.
• Managed digital campaigns across various platforms including paid advertising, SEO, affiliate marketing, and CRM.
• Fostered collaboration with cross-functional teams to enhance user experience, driving community growth and loyalty.
• Leveraged data insights to optimize engagement strategies, strengthening community presence and user loyalty.
• Built strong partnerships to drive growth, focusing on community cohesion and maximizing ROI.

Achievements:

• Successfully implemented multi-channel strategies, leading to substantial growth in user acquisition and community engagement.
• Improved user retention through targeted, community-focused campaigns that surpassed engagement KPIs.
• Developed a cohesive content strategy that strengthened brand identity and fostered community interaction.
• 
  

Responsibilities:

• Directed marketing strategies to increase brand awareness, user acquisition, and community engagement for Malaysia and global markets.
• Oversaw ad campaigns and content creation across digital channels to build a cohesive brand presence.
• Developed partnerships with local influencers, stakeholders, and media outlets to strengthen brand visibility.
• Implemented and managed social media engagement strategies to foster a vibrant online community.
• Conducted market analysis to refine community strategies and align campaigns with marketing objectives.

Achievements:

• Market Rebuilding: Played an integral role in rebuilding Malaysia’s market for 2UP, achieving substantial user growth and restoring community trust.
• User Registration Surge: Orchestrated campaigns resulting in a 706% increase in user registrations from March (206 registrations) to April (1,662 registrations) and a 54.57% increase from April to May (2,569 registrations).
• Community-Driven Revenue Growth: Boosted deposit volumes, growing from RM1,580 in March to RM50,887.60 in April, and further to RM204,098.76 in May, demonstrating the impact of community activation.

Responsibilities:

• Led multi-channel marketing campaigns focused on user acquisition, retention, and brand growth.
• Managed digital channels, including paid advertising, SEO, CRM, and affiliate marketing, with an emphasis on community engagement and streamer outreach.
• Collaborated with cross-functional teams to design and implement gamification features, loyalty programs, and creative content for community engagement.
• Tailored marketing efforts to local market needs while ensuring compliance with regulatory standards.
• Optimized budget allocations to maximize community reach, brand loyalty, and user acquisition.

Achievements:

• Ambassador Onboarding: Onboarded Yua Mikami as the LAEBET乐博 Brand Ambassador (April 2021).
• Brand Rebranding: Contributed to rebranding LAEBET乐博 to PLAE8 (August 2021).
• VIP Program Launch: Launched the PLAE8 5S VIP Privileges Program (December 2021).
• Esports Sponsorship: Established PLAE8 as the main sponsor of the NEON e-Sports Team (May 2022).
• Influencer Partnership: Onboarded Jenna Chew as PLAE8 Brand Ambassador (August 2022).
• Strategic Collaboration: Secured a partnership with Taiwanese YouTuber Blackman Cupid (April 2023).

Responsibilities:

• Plays a pivotal role in strategic planning initiatives to enhance operational efficiency.
• Provides oversight of team performance while implementing continuous process improvements.
• Manages all aspects of inventory, transportation logistics, and vendor relationships.
• Ensures full compliance with industry regulations and safety standards.
• Responsible for budgeting, cost management, and delivering exceptional customer service.

Achievements:

• Established the company’s Internal Business Process Improvement Division in March 2019, driving significant advancements in operational efficiency.
• Secured ISO 9001:2015 Quality Management System certification, reinforcing the company’s commitment to quality and excellence.
• Served as the lead trainer for all company ISO training sessions, ensuring thorough understanding and adherence across the organization.

Responsibilities:

• Conducts demand surveys and actively engages with the community to align offerings with market needs.
• Analyzes competitors and develops comprehensive financial, marketing, and sales forecasts.
• Manages financial relationships and performs variance analysis to maintain fiscal health.
• Implements rigorous financial controls to safeguard assets and ensure accountability.
• Oversees human resource functions, including recruitment, training, performance management, and policy enforcement, to build a high-performing team.

Achievements:

• Achieved business break-even within the first year of operations, reaching this milestone in December 2017.
• Assembled a skilled management team by recruiting external professionals to effectively lead and oversee business functions.

Responsibilities:

• Leads crisis management initiatives, ensuring exceptional quality in customer service delivery.
• Collaborates with regional teams to implement policies that drive impactful, positive outcomes.
• Oversees UBER’s call center operations, upholding high standards of efficiency and service quality.
• Monitors online risks, working closely to develop and enforce internal policies for risk mitigation.
• Coordinates responses with internal communications and social media teams to ensure cohesive messaging and effective crisis response.

Achievements:

• Established an Internal Investigations Response Team for UBER’s call center, enhancing responsiveness to critical issues.
• Successfully restructured and optimized the call team for the Malaysia region to improve efficiency and service quality.

Responsibilities:

• Prepares detailed reports and addresses customer inquiries and complaints promptly and effectively.
• Works collaboratively with team members to manage warranty support functions, ensuring smooth operations.
• Represents ASUS in tribunal court cases, advocating on behalf of the company.
• Maintains up-to-date knowledge of products and services to uphold high-quality standards.
• Escalates complex issues as needed, ensuring customer satisfaction and operational excellence.

Responsibilities:

• Supervises editorial processes and fosters collaboration within the editorial team to ensure seamless content production.
• Edits, proofreads, and contributes original content, upholding high standards of accuracy and engagement.
• Translates news articles with precision, preserving cultural nuances and authenticity.
• Ensures consistency in language usage and implements quality control measures across all content.
• Remains well-informed on current events and consistently meets stringent deadlines.
• Exhibits strong proficiency in multiple languages, applying advanced writing and journalism principles.

Responsibilities:

• Develops and enforces safety protocols and procedures to ensure a secure working environment.
• Conducts regular safety inspections to identify and mitigate potential hazards proactively.
• Recommends corrective actions to address and resolve safety concerns effectively.
• Trains employees on safety protocols and coordinates comprehensive emergency response plans.
• Leads incident investigations, ensuring compliance with all relevant safety regulations.
• Maintains detailed records of safety-related incidents for reporting and analysis.
• Partners with management to foster a strong safety culture, promoting a workplace dedicated to the well-being of all personnel.