Summary
Overview
Work History
Education
Skills
Interests
Timeline
Career Aspiration
Generic
Corina Bt Samsor Baharum

Corina Bt Samsor Baharum

Senior Manager, Corporate Strategic Planning, Corporate Strategy
Kuala Lumpur

Summary

Strategic and innovative energy leader with 20+ years’ experience spanning energy policy, business intelligence, investment analysis, and multilateral stakeholder management. As Senior Manager, Business Intelligence at PETRONAS, I have driven regional transformation through pioneering roles in ASEAN Council on Petroleum (ASCOPE), championed clean energy initiatives, and led high-impact policy advocacy for Malaysia’s energy transition. Recognized for delivering results in cross-border collaboration, financial structuring, and digital innovation, I am passionate about shaping a sustainable energy future for ASEAN and empowering teams to excel.

Overview

30
30
years of professional experience

Work History

Senior Manager, Business Intelligence Unit – Corporate Strategy

PETRONAS
04.2021 - Current
  • ASCOPE Country Coordinator for Malaysia: Drove transformation programs, established Clean Energy Task Force (2022), and coordinated Gas Advocacy White Paper, endorsed by ASEAN Ministers.
  • Regional Policy Leadership: Led Malaysia’s pre-council preparation for OPEC+ Ministerial Meetings, providing strategic insights on geopolitics, economy, and global oil markets.
  • Major Project Incentives: Led incentive evaluation for PGB’s RM2.0 billion modernization and special incentive packages for the RAPID project.
  • Digital & Learning Innovation: Developed AI-driven business intelligence training modules; co-created 'Danger Dodgers,' PETRONAS’s first serious game for HSE.
  • ASEAN Energy Transition: Authored the ASEAN decarbonization and energy transition fund proposal; contributed to the ASEAN Plan of Action on Energy Cooperation 2026–2030.
  • Impact: Positioned PETRONAS as a regional thought leader, strengthened cross-ministry and cross-business collaboration, and elevated Malaysia’s role in ASEAN’s energy transition.

Manager

PETRONAS
10.2011 - 03.2021
  • Compile and maintaiedn all critical documents on the Corporate Strategy (CS) Database, ensuring compliance with PETRONAS’s Record Management Policy (RMPG)
  • Served as Record Controller, overseeing adherence to document management standards and facilitating audits by internal stakeholders
  • Systematically captured and documented lessons learned, best practices, and critical know-how from projects, publications, and events
  • Maintained and promoted the SR Portal, ensuring knowledge products (e.g., publications, insights) are visible and accessible on myPETRONAS platform
  • Engaged with business units to align knowledge management practices with strategic objectives and evolving business needs

Senior Executive

East Coast Economic Region Development Council (
09.2009 - 08.2011
  • Completed and approved by Ministry of Finance on ECER fiscal incentives and related requirements and policies of the ECER Incentives.
  • Completed and approved by Bank Negara Malaysia, state government of Kelantan, Terengganu and Pahang on ECER non-fiscal incentives and related requirements and policies particularly flexibilities under the foreign exchange administration rules, land premium, and ECER Status.
  • Tabled and recommended for EIST to approve incentive applications from investors in Tourism, Manufacturing and Oil and Gas sectors, with investment value totaling RM1.8 billion.
  • Completed the enhancement of incentives management Standard Operating Procedures (SOPs) to include ECER Status and related changes to the incentive application SOPs and forms.
  • Completed the ECER investor brief, project brief and investor driven presentation pack used in investment missions to Middle East, Hong Kong and Singapore.

Research Analyst

Embassy of Japan
01.2004 - 01.2009
  • Conducted impact assessments for Malaysia-Japan Economic Partnership Agreement (MJEPA).
  • Authored policy briefs and speeches; coordinated high-level diplomatic engagements.
  • Supported G8/trilateral meetings and bilateral economic negotiations.

Manager

Malaysian Venture Capital Association (MVCA)
01.2004
  • Organized the inaugural Asia Pacific Venture Capital Conference in Southeast Asia.
  • Managed industry-government relations and published financial reports.

Senior Executive, Investment Operations

Perbadanan Nasional Berhad (PNS)
01.1998 - 01.2003
  • Evaluated equity financing proposals and monitored investment portfolios.
  • Developed a database for middle-class Bumiputera entrepreneurs for the Ministry of Entrepreneurs Development.

Business Analyst

INTAHA Consulting Sdn. Bhd.
01.1997 - 01.1998
  • Conducted market analysis for IT, education, and healthcare sectors.

Data Analyst

Urban Research Center
01.1996 - 01.1997
  • Processed and maintained employment data for federal government projects.

Education

Master of Arts - Economics

University of Toledo
Toledo, Ohio
04.2001 -

BBA - Finance

University of Toledo
Ohio, USA
06-1996

Diploma - Investment Analysis

Universiti Teknologi MARA
Shah Alam, Selangor
06-1994

Skills

Stakeholder management

Interests

Reading, cooking (Malaysian-Japanese fusion), and gardening
Cat rescue and animal welfare (caring for 15 rescued cats)
Exploring web novels and digital content creation

Timeline

Senior Manager, Business Intelligence Unit – Corporate Strategy

PETRONAS
04.2021 - Current

Manager

PETRONAS
10.2011 - 03.2021

Senior Executive

East Coast Economic Region Development Council (
09.2009 - 08.2011

Research Analyst

Embassy of Japan
01.2004 - 01.2009

Manager

Malaysian Venture Capital Association (MVCA)
01.2004

Master of Arts - Economics

University of Toledo
04.2001 -

Senior Executive, Investment Operations

Perbadanan Nasional Berhad (PNS)
01.1998 - 01.2003

Business Analyst

INTAHA Consulting Sdn. Bhd.
01.1997 - 01.1998

Data Analyst

Urban Research Center
01.1996 - 01.1997

BBA - Finance

University of Toledo

Diploma - Investment Analysis

Universiti Teknologi MARA

Career Aspiration

To lead and influence the future of energy transition in ASEAN by shaping policy, driving cross-border collaboration, and advancing digital and sustainable solutions—while empowering organizations and the next generation of leaders.

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Corina Bt Samsor BaharumSenior Manager, Corporate Strategic Planning, Corporate Strategy