Cindy Syin-Yi Goh

Work History

Manager, Client Services

Apex Pharma Marketing

10.2023 - Current

Relationship Management
Build and maintain long term relationship with principle and act as a primary point of contact for supply chain operation enquiries and deliveries management.
Liase with the principle Supply and demand planner to manage monthly Inventory and Input and hit Input target.
Identify, troubleshoot and help to resolve Principle issues pertaining to the supply chain operations by acting as a liaison and coordinating between internal departments (warehousing, logistics and operations team)
Market Return Management
Manage and enforce Apex market return policy effectively across branches, customers and sales reps.
Educate and manage market return expectations for the principle and Customers. This includes conducting training to reps on the acceptable returns and criterias as well as market return process flow.
Control and reduce the market returns by analyzing monthly return data and updating respective sales teams to mobilize clearance procedures with respective customers for shorter expiry stocks.
Monitor and identify delivery weaknesses that results in higher stock damages and suggest control/improvement measures to the respective operation teams.
Order and Deliveries and Stock Allocations
Monitor inventory for principle stock at HQ and allocations to branches for order fulfilment and maintain a healthy cover for efficient and uninterrupted order fulfilment.
Handle special order and delivery request that is outside of operational SOPs to ensure that the special handling request is achieved to satisfaction for that particular customer or order. Usually pertains to Gov hospital tenders, Urgent patient medical SKUs and Event/Roadshow top up deliveries). – coordinate between the Customer service, Operations and warehouse Teams.
Draft quotations, memos and customer notifications on behalf of principle/sales team for medical and trade channels.
Sales support
Support National Sales manager and the Chief Field Sales Head (Principle) on any marketing sales related activities, supporting revenue growth, identify opportunities for growth (new account request or product enquiries etc)
Timely monitoring and release of any backorders and supply issues to ensure sales team hits their respective monthly and quarterly targets.
Generate daily sales reports for the different channels and Quarterly Sales Team Target Tearing and allocations.
Accomplished multiple tasks within established timeframes.
Controlled costs to keep business operating within budget and increase profits.
Achieved departmental goals by developing and executing strategic plans and performance metrics.
Mentored junior team members for career advancement, fostering a pipeline of future leaders within the organization.
LAst Drawn Salary: RM8422.00

Assistant Manager, Business Development, Sales & Marketing

Pantai Hospital Cheras

02.2022 - 05.2023

Team Leadership
Manage, train and guide dedicated team of merchandisers and Client Support/Marketing executives to motivate the team and set clear performance goals in managing their daily activities.
GP Engagement and Referrals
Plan, initiate and execute engagement activities such as GP Symposium, CME's, eCME, credit facilities applications and GP Connect Memberships enrollments.
Promote hospital facilities, services and consultants to GP's and other referral channels.
Build rapport with all member GP's in line with increasing referral rate to the hospital.
Identify
Explore and secure opportunity in collaborating with GP's in health screening campaigns, community health checks and others towards increasing brand awareness and revenue contribution.
Increase hospital revenue by sourcing for new GP's and getting more specialist referrals.
Analyze GP referrals trends and propose, plan and execute targeted marketing strategy towards increasing referrals.
Gather feedback and intel from referring GP's and market to help improve the hospital services and operations.
Analyze monthly and yearly sales performance data and prepare report to Group management.
Internal Marketing
Assist in formulating healthcare packages for Wellness Centre, hospital and consultants (includes market intel, competitor pricing and strategies)
Assist in executing and implementing internal sales and marketing initiatives. includes planning and organizing the strategies involved to drive the sales
Assist in internal public initiatives (antenatal classes, public health talks, Health forums/ carnivals..etc)
External Marketing (corporate sales)
Assist to execute corporate sales events and health seminars.
Guide and assist team member in troubleshooting difficult client negotiations and package formulations when necessary.
Marcomm Operations
Assist and Guide new Marketing Manager in All marketing department operations.
Assist in organizing and executing the yearly marketing planner on time.
Involved in planning marketing/sales strategies in collaborations with consultant and management.
Assist team manager to manage team morale and work organization and delegation.
Proof reading artwork, collaterals and write-ups (english)
Liase with vendors/suppliers for event collaborations.
Assist team manager to prepare proposals and presentation materials for projects
Support Team Manager in all areas of her duties and responsibilities when necessary.
NB: Focus for 2022 was on building and increasing GP relationship and consultant referrals in line with Group and hospital objectives to strengthen and regain GP market share post pandemic. Successfully increased GP referrals to the hospital by 75% FY2022 vs FY2021.
Supervised day-to-day operations to meet performance, quality and service expectations.
Promoted teamwork within the workplace by encouraging collaboration among staff members on various project tasks.

Acting Manager, Business Development, Sales & Marketing (Temporary)

Pantai Hospital Cheras

02.2021 - 02.2022

GP Engagement and Referrals
Plan, initiate and execute engagement activities such as GP Symposium, CME's, eCME, credit facilities applications and GP Connect Memberships enrollments.
Promote hospital facilities, services and consultants to GP's and other referral channels.
Build rapport with all member GP's in line with increasing referral rate to the hospital.
Identify, Explore and secure opportunity in collaborating with GP's in health screening campaigns, community health checks and others towards increasing brand awareness and revenue contribution.
Internal Marketing
Formulating healthcare packages for Wellness Centre, hospital and consultants (includes market intel, competitor pricing and strategies)
Plan, execute and implement internal sales and marketing initiatives. includes planning and organizing the strategies involved to drive the sales.
Plan, monitor and assist in internal public initiatives (antenatal classes, public health talks, Health forums/carnivals..etc)
External Marketing (corporate sales)
Monitor all corporate sales channel to ensure continual growth and staff performance and client engagement.
Trouble shooting difficult client negotiations and package formulations.
Represent the Hospital in corporate sales/marketing events.
Marcomm Operations
Planning, preparing, organizing and executing the yearly marketing planner on time.
Planning marketing/sales strategies in collaborations with consultant and management.
Manage team morale and work organization and work delegation.
Proof reading artwork, collaterals and write-ups (english)
Liase with vendors/suppliers for event collaborations.
Monitoring team's work progress and projects
Prepare proposals and presentation materials for projects
Renewal of Hospital Signages and licenses.
Planning and executing digital marketing strategies. Socmed, Website, Digital ads.
Insurance & TPA
Monitor agreements and offers for TPA/Ins.
Updating of info of hospital services
Results : Successfully ‘ held the ford’ and executed all events and planned activities in the 2021 sales and marketing planner. Successfully executed activities, deliverables and campaigns planned by Group Operation Division at hospital level. Successfully ensured departmental KPIs were met (relevant)

Assistant Manager, Business Development, Sales & Marketing

Pantai Hospital Cheras

08.2019 - 01.2021

GP Engagement and Referrals
Plan, initiate and execute engagement activities such as GP Symposium, CME's, eCME, credit facilities applications and GP Connect Memberships enrollments.
Promote hospital facilities, services and consultants to GP's and other referral channels.
Build rapport with all member GP's in line with increasing referral rate to the hospital.
Identify, Explore and secure opportunity in collaborating with GP's in health screening campaigns, community health checks and others towards increasing brand awareness and revenue contribution.
Life Renewed Program
Source for elligible patients (external and internal) to benefit from the Life Renewed Fund.
Manage the application process between applicant, Consultant and Group.
First line of vetting for recipient elligibility criteria fulfillment.
Liase with NGO's for recipient information and referrals.
Internal Marketing
Assist in formulating healthcare packages for Wellness Centre, hospital and consultants (includes market intel, competitor pricing and strategies)
Participate in executing and implementing internal sales and marketing initiatives.
Assist to plan and set up patient loyalty
External Marketing (corporate sales)
Trouble shooting difficult client negotiations and package formulations.
Assist in corporate sales/marketing events.
Marcomm Operations
Assist in organizing and executing the yearly marketing planner on time.
Involved in planning marketing/sales strategies in collaborations with consultant and management.
Proof reading artwork, collaterals and write-ups (english)
Liase with vendors/suppliers for event collaborations.

Assistant Manager Business Development—Laboratory

Sunway Medical Centre S/B

01.2017 - 06.2019

To set up and manage the Outreach Services for the Laboratory.
Recruitment and management of dispatch services, benefits and claims.
External Sample receiving work flow and upgrade of outreach contact point.
To manage and establish manual billing flow and system for outreach
Recruitment and training and management of staff for outreach. Dispatch, Clerk, Client Liaison and BD Executive.
Design External Laboratory Request Form
Design and establish Outreach Catalogue and Prices
Manage compilation of outreach test and revenue census for ops review.
Established Outreach Prices and the Outreach Catalogue for distribution to clients which was ultimately used to streamline charges to all other existing outreach and Sunway subsidiary businesses.
Plan promotions to inform on new product/ test/ services performed in the lab & update on any new developments to enhance clients market competitiveness. (helping the clients to grow their business)
Manage clients request & expectations as well as encourage a higher usage of company services by educating clients on our various services/test, applied usage and occasionally patient managements.
Plan and implement new ideas and strategies to better improve department efficiency of outreach services and to help increase revenue.
Assisting BD Corporate (hospital) to customize blood profiles reflecting their clients requirements.
Committed to customer service improvements and maintaining premium service levels with existing accounts.
Results : Set up entire Laboratory Outreach Services in 8 months (launched on Sept 2018) from ground up. Recruitment of additional staff started in Jan 2019. Identified dispatch claim discrepancies and prevented further claim fraud by streamlining mileage calculations. Developed Price and Tariff for outreach.

Snr. Marketing Executive

Pathology & Clinical Laboratory (M) Sdn Bhd

01.2010 - 01.2017

Provide PR and personal rapport building to foster better ties and loyalty from clients old and new for a robust and sustainable business.
Promote & inform new product/ test/ services performed in the lab & update on any new developments to enhance clients market competitiveness. (helping the clients to grow their business)
Manage clients request & expectations as well as encourage a higher usage of company services by educating clients on our various services/test, applied usage and occasionally patient managements.
Help plan and put forward new ideas and strategies to better guide the clients expectations towards streamlining to the my company's goals and service supports.
Leveraging strong listening, presentation and closing skills to optimize sales results despite previously dominant competitor advantage.
Committed to customer service improvements and maintaining premium service levels with existing accounts.
General collection management of clients laboratory invoices.and negotiation of payment schedules and recovery of bad debts.
Results : Consistently achieving and surpassing territory sales quota by 13% in 2013, 19% in 2014 , 12% in 2015 and 10% in 2016 (based on annually increased sales quota)

Summary

Overview

Work History

Manager, Client Services

Assistant Manager, Business Development, Sales & Marketing

Acting Manager, Business Development, Sales & Marketing (Temporary)

Assistant Manager, Business Development, Sales & Marketing

Assistant Manager Business Development—Laboratory

Snr. Marketing Executive

Education

Certificate - Personnel Management

Sijil Pelajaran Malaysia - undefined

Skills

Interests

References

Others

Fields of Interest

Timeline

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