Motivated undergraduate with a passion for continuous learning, expanding knowledge, and connecting with positive individuals. Hardworking and motivated professional with several years of experience and a record of success in the industry. Solid history of balancing team performance, customer service targets, and business objectives. Decisive leader with good planning and organizational skills, dedicated to working closely with employees to maximize productivity and optimize procedures.
Overview
11
11
years of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
Membership, Marketing & Communications Dept Head
Kelab Golf Negara Subang (Subang National Golf Club)
12.2024 - Current
Responsible day to day operation of Membership Department.
Provide necessary information to employee and new member candidates on club requirements and formalities for a successful membership application.
Prepare monthly Membership reports and demographics for Membership Sub-Committee.
Study current membership trends and propose improvement action to Management for continual improvement.
Constantly review from time to time the list of members under delisted, deceased (with Probate) and deceased (without Probate) to carry out necessary follow-ups.
Ensure proper collection of data and ensure updated members data are maintained in the system.
Responsible day to day operation of Marketing & Communications Department.
Overseeing the Marketing aspect for the club’s brand and revenue generating departments across 3 social media platforms with a Marcom Team.
Prepare quarterly Club Circular reports on events highlights for Admin Sub-Committee.
Responsible for timely notices and relevant communications are out to members on any new updates and highlights across all departments.
Constantly review from time to time the list of social media postings to keep it current.
Ensure the English is correct in notices, social media captions and all relevant posters before it is communicated to all members.
Increased brand awareness by developing and executing strategic marketing campaigns.
Enforced organizational rules and incorporated policy changes into departments' day-to-day activities.
Managed efficient workflows by creating effective schedules and delegating work based on personnel strengths and knowledge.
Head of Golf Dept.
Kelab Golf Negara Subang (Subang National Golf Club)
06.2023 - 12.2024
Responsible day to day operation of Golf Department.
Provide necessary information to employee and customers on club sports events and activities as and when required.
Prepare daily, weekly and monthly golfing activities reports.
Study current golf operations and propose improvement action to Management for continual improvement.
Constantly review from time to time the system of operation for smooth operation.
Ensure proper scoring, handicap and caddie monitoring system (either manual or computerize) are maintained.
To discuss regularly with Course Superintendent on Course condition and requirement for golf events.
Carry out regular check on course condition and report to respective department for repair and improvement.
Ensure the maintenance of member handicap according to the latest USGA handicapping system.
Make arrangement for Golf Tournament or Corporate Events, Golf Reservation, Golf Seminar/Clinic, Handicap and Proficiency Test.
Ensure Golf Lesson, Proficiency and Handicap test conduct is in accordance with the club byelaws.
Attending complaints, grievances and suggestions from golfers.
Staff Management and Development.
To conduct hiring, performance appraisal and counselling as and when required.
Ensure in identifying training needs for Golfing Department.
Ensure in maintaining appropriates standard of conduct, dress, hygiene, uniforms, appearance and conduct of departmental staff.
Ensure information flow amongst department’s staff is smooth by having weekly meeting or daily briefing.
To provide job training to new employee.
Review staffs leave application and checking staff daily attendance.
Others
Developing, implementing and monitoring effective business strategies for Company and cost cutting in overall expenditure.
To monitor overall Profit and Loss and recommending course of action to improve or achieve financial goals.
Perform other duties as and when required by the Management.
Golf Operations Executive
The Els Club Teluk Datai managed by Troon
10.2015 - 07.2018
Tournament Coordinator – specifics include organising all groups/outings on event date.
Prepare staff deployment role and facility arrangements for participants.
Coordination and maintenance of accurate records of rental clubs and servicing customers.
Periodic supervision and ensuring the overall upkeep of the clubhouse, cart storage area and car parking area.
Inventories upkeep and control of all guests’ golf sets and supplies checks.
Regular and periodic monitoring and policing of all players golfers including checks on service activities and etiquette management.
Attending to routine system education of players concerning course policies, current cart policies and rules on speed of play.
Assist and oversee on food and beverage supplies and procurement and stocks checks and monitor outlet activities.
Coordination and management of hiring, training, planning, assigning, and directing work force. Evaluation of staff performance and reward assessment.
Disciplinary evaluations and enforcements. Day to day addressing of complaints and problem solving.
Management of departmental members including: guest services team leaders, guest services attendants, golf shop attendants, facilities supervisor and locker room attendants.
Monitoring and preparation of business volume forecasts and roster plans in accordance to income and revenue relative to areas of manpower, productivity, costs and other expenses.
Establish and prepare merchandising plans, implement action steps and adjust plans towards achieving progress and goal results.
Maintaining effective stock levels and ensuring stock presentations are appropriate in line for all seasons.
Maintain excellent golf pro shop merchandise to the satisfaction of members and guests expectations with income generations being basis of forward planning.
Work and coordinate with golf operations Manager on “open to buy” and buying strategies.
Receive merchandise, price merchandise, enter into POS system, and monitor inventory levels.
Present merchandise in attractive displays and rotate thus keeping pro shop on a fresh out look.
Work closely with the accounting office on accounts receivable and accounts payable issues.
Create weekly displays showcasing new and unique products.
Ensure stockrooms are kept organized so that items are easily located.
Ensure follow-up checks on past, orders due and those cancelled are effectively communicated on time.
Cross Exposure Training at The Els Club Desaru Coast Assisted in Retail planning for the Desaru Coast golf shop.
Oversaw daily operations activities, ensuring smooth functioning across all departments while maintaining high-quality standards.
Efficiently and effectively identified and solved all problems that impacted direction of business.
Management Trainee - Golf Operations
The Els Club Teluk Datai (managed by Troon)
10.2014 - 09.2015
Bag drop attendant (greeting guest on arrival, tagging their golf bags, escort the guest to the golf shop for registration).
Golf Course Marshal (to ensure on course pace of play is smooth)
Driving range attendant (setting up each range bay) and supervision.
Cart barn attendant/floater (to ensure all laundry is done, buggy setup and cleaning, cold towel preparation).
Golf Operations administrative (preparing monthly roster for all guest services attendant and golf shop attendant.
Preparing weekly duty roster for all guest services attendant, providing associates on the job training and briefing daily, monthly associates review conducted with golf operations manager.
Preparing tournaments materials such as ropes, measuring tapes and etc. for golf tournaments novelties, to ensure cart barn store inventory is updated and place order to replenish stock).
Golf Reservations (answering phone calls and emails, creating reservations using EzLinks software, creating proforma invoice for group events).
Golf Shop Cashier (check in guests using EzLinks software, and do the cashiering using Jonas system).
Golf Shop Merchandising (creating barcode, displaying and upselling merchandise, creating Troon rewards membership, monthly stock take and inventory count).
Education
Associate Degree in Applied Business - Golf Complex Operations and Management
Golf Academy of America
San Diego, CA
01.2011 - 01.2013
Diploma in Hospitality Management - Hospitality Management
Taylor’s University
01.2008 - 01.2010
Completed SPM - undefined
Sri Kuala Lumpur Secondary School
Subang Jaya, Selangor D.E
Skills
Effective resource allocation
References
Ramesh, Menon, General Manager, (+6) 03 - 8603 7284, 016 – 982 0819, Kelab Golf Negara Subang, Selangor, Malaysia
Saharudin, Kamarudin, Club Manager, sharudin.kamarudin@elsclubmalaysia.com, (+6) 04 – 959 2700, 012 - 322 1535, The Els Club Teluk Datai, Pulau Langkawi, Kedah, Malaysia
Stewart, Ginn, Personal Golf Coach, 012 - 262 1949
Timeline
Membership, Marketing & Communications Dept Head
Kelab Golf Negara Subang (Subang National Golf Club)
12.2024 - Current
Head of Golf Dept.
Kelab Golf Negara Subang (Subang National Golf Club)
06.2023 - 12.2024
Golf Operations Manager
The Royal Selangor Golf Club
07.2020 - 06.2023
Golf Shop Manager
MST GOLF Sdn. Bhd
05.2019 - 06.2020
Golf Operations Manager
Tanjong Puteri Golf Resort
08.2018 - 05.2019
Golf Operations Executive
The Els Club Teluk Datai managed by Troon
10.2015 - 07.2018
Management Trainee - Golf Operations
The Els Club Teluk Datai (managed by Troon)
10.2014 - 09.2015
Associate Degree in Applied Business - Golf Complex Operations and Management
Golf Academy of America
01.2011 - 01.2013
Diploma in Hospitality Management - Hospitality Management