Christine Lai Sook Teng
Johor Bahru
Summary
Customer-focused manager, successfully contributing to company profits by improving team efficiency and productivity. Skilled at effective negotiations and upselling techniques. Utilises excellent organisational skill to enhance efficiency and lead teams to achieve outstanding sales. Shop worker attentive to customer needs and ready for high tempo work. Delivers positive and professional service to people of different backgrounds. Accurate in money handling and payment processing.
Overview
7
7
years of professional experience
Work History
AREA SALES EXECTUIVE
YEE LEE MARKETING SDN BHD
JOHOR BAHRU, MALAYSIA
05.2025 - Current
- Tracked sales and status reports to report to senior management in a timely and accurate manner.
- Developed and executed strategic sales plans to penetrate new markets and achieve revenue targets.
- Referenced weekly sales ad and promotional signage to verify and enforce correct pricing.
- Analysed sales performance data to identify trends, track progress against targets, and formulate strategies for improvement.
- Provided training and mentorship to new sales staff, sharing knowledge and best practices to enhance team performance.
Sales Executive & Supervisor
Ls Logistics & Marketing Sdn Bhd
JOHOR BAHRU, MALAYSIA
05.2024 - 05.2025
- Completed continuous product development training to maximise sales potential.
- Customised service offerings to accommodate consumer needs.
- Closed large sales to exceed quota and align with company targets.
- Managed customer relationships through consultative sales techniques to attain individual sales goals.
- Referenced weekly sales ads and promotional signage to verify and enforce correct pricing.
- Retained clients and obtained referrals by promptly resolving customer complaints, adding value, and elevating service quality.
- Gained extensive knowledge of product inventory to aid customers with merchandise enquiries.
- Shared comprehensive brand and product knowledge to maximise sales.
- Helped sales rep obtain specialised support for product, service and payment issues.
Sales Executive
Fonterra Brand Malaysia
Johor Bahru
03.2022 - 03.2024
- Participated in continuous product development training to maximise sales potential.
- Customised service offerings to accommodate consumer needs.
- Closed large sales to exceed quota and align with company targets.
- Managed customer relationships through consultative sales techniques to attain individual sales goals.
- Referenced weekly sales ad and promotional signage to verify and enforce correct pricing.
- Retained clients and obtained referrals by promptly resolving customer complaints, adding value and elevating service quality.
- Gained extensive knowledge of product inventory to aid customers with merchandise enquiries.
- Built displays of items for special promotions and updated signs with correct pricing.
- Rotated stock on shelves, reducing stock waste and minimising store losses.
Sales representatives
S L Ng Trading Agency Sdn Bhd
Johor Bahru
01.2019 - 02.2022
- Cultivated long-term relationships with clients to accurately quote prices and terms, achieving customer objectives.
- Addressed customer questions, problems and complaints in person and via phone to maintain positive relationships and support smooth communications.
- Created sales and revenue-generating opportunities in new markets to improve profit margins.
- Shared comprehensive brand and product knowledge to maximise sales.
- Helped guests obtain specialised support for product, service and payment issues.
Education
Form 5 -
S M K SRI TEBRAU
Johor Bahru, Malaysia11.2003
Skills
- Territory sales
- Personnel training
- Marketing familiarity
LANGUAGES
English
Chinese (Mandarin)
Malay
Chinese (Cantonese)
Hobbies and Interests
- Traveling
- Singing
- Relaxing
- Cooking
Timeline
AREA SALES EXECTUIVE
YEE LEE MARKETING SDN BHD
05.2025 - Current
Sales Executive & Supervisor
Ls Logistics & Marketing Sdn Bhd
05.2024 - 05.2025
Sales Executive
Fonterra Brand Malaysia
03.2022 - 03.2024
Sales representatives
S L Ng Trading Agency Sdn Bhd
01.2019 - 02.2022
Form 5 -
S M K SRI TEBRAU