Summary
Overview
Work History
Education
Skills
Timeline
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Chris Cheng

Director Of Sales And Marketing
Klang,10

Summary

Dynamic sales and marketing leader with a proven track record, driving significant market share growth through strategic pricing development and innovative sales strategies. Adept at fostering strong client relationships and executing successful product launches, leveraging account development expertise to enhance profitability and expand market reach.

Overview

22
22
years of professional experience

Work History

Director of Sales and Marketing

Verotronic Technologies Pte Ltd
05.2023 - Current

Verotronic, a Singapore-based RF coaxial cable and cable assembly manufacturer.

  • Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Established new distribution channels, expanding the company''s reach into untapped markets.
  • Managed sales promotions and marketing strategies.
  • Collaborated with cross-functional departments to optimize product offerings and pricing strategies, increasing overall profitability.

Malaysia Country Manager

MEDs Technologies Pte Ltd
01.2010 - 05.2024


MEDs Technologies, a Singapore-based company, was established in 1996 by two entrepreneurs focusing on providing value-added products and services to its customers. With MED's core in providing the best PCB design services and knowledge in the RF/Microwave field, MED is able to address the most challenging requirements in the wireless communications arena, as well as many other technological advancements.


  • Managed budgets, financial planning, and forecasting to optimize profitability for the country operations.
  • Established strong relationships with key industry players for business growth and expansion.
  • Work together with China's partners to grow the business in China.
  • Project management for unique project requirements to meet customer needs, such as managing the build-up of an RF anechoic chamber and the Defense Wire Harness Program for the local ministry.



International Sales Manager

Stock N Source International (HK) LTD
05.2005 - 12.2009


Stock N Source International (HK) Ltd is a leading independent distributor of electronic components in Hong Kong since 1982.


  • Increased market share through the development of innovative sales strategies tailored to specific regional markets.
  • Developed relationships with clients and potential clients to improve business growth.

Sales and Marketing Executive

Element 14
04.2003 - 04.2005


Farnell, an Avnet company, operates as Element14 in SEA. Element14 has operations in 10 countries across the Asia Pacific and also serves our customers from Indonesia, Vietnam, and Brunei out of Singapore. Same-day dispatch, 950K SKUs available from 2K leading manufacturers worldwide.


  • Increased sales revenue by developing and implementing strategic marketing plans.
  • Managed sales promotions and marketing strategies.

Education

MBA - Business Administration And Management

Universiti Tun Abdul Razak
Kuala Lumpur
04.2001 -

Bachelor of Business Administration And Management - Sales And Marketing

Universiti Tenaga Nasional
Kuala Lumpur
04.2001 -

Skills

Account development expertise

Engaging sales presentations

Strategic pricing development

Successful product launches

Timeline

Director of Sales and Marketing

Verotronic Technologies Pte Ltd
05.2023 - Current

Malaysia Country Manager

MEDs Technologies Pte Ltd
01.2010 - 05.2024

International Sales Manager

Stock N Source International (HK) LTD
05.2005 - 12.2009

Sales and Marketing Executive

Element 14
04.2003 - 04.2005

MBA - Business Administration And Management

Universiti Tun Abdul Razak
04.2001 -

Bachelor of Business Administration And Management - Sales And Marketing

Universiti Tenaga Nasional
04.2001 -
Chris ChengDirector Of Sales And Marketing