Marketing Strategist & Planner delivering end-to-end property development coordination from land acquisition through completion. Aligns architects, engineers, contractors, consultants, and government authorities to keep approvals, budgets, schedules, and compliance on moving targets. Manages APDL applications, title matters, contract administration, and contractor claims to support uninterrupted development and sales activity.
Overview
3
3
Languages
23
23
years of professional experience
Work History
Marketing Strategist & Planner
Tapak Mewah Sdn.Bhd.
08.2025 - Current
Oversee end-to-end property development projects from land acquisition to project completion.
Coordinate with architects, engineers, surveyors, contractors, and consultants to ensure project delivery according to schedule and budget.
Conduct regular project progress reviews and meeting with contractors and consultants to identify and resolve issues promptly.
Liaise with government authorities and agencies for development approvals, land matters, and compliance requirements.
Handle land conversion applications, subdivision applications, and title-related matters.
Negotiate and manage contracts, appointments, quotations, and agreements with contractors, suppliers, and service providers.
Monitor construction progress, quality control, and project milestones across multiple development sites.
Coordinate submissions and approvals with relevant authorities such as Jabatan Tanah & Ukur, JPPS, local councils, utility providers, and technical departments.
Build and maintain relationships with landowners, government agencies, consultants, and agents.
Review, verify, and certify contractors' progress claims and payment applications before processing.
Coordinate project billing, collections, and payment schedules to maintain healthy project cash flow.
Oversee and monitor main contractors' performance, work progress, quality standards, and compliance with project schedules.
Managed application and renewal of Advertising Permit and Developer's Licence (APDL), ensuring full compliance with housing development regulations and uninterrupted project sales activities.
Liaise with authorities (Ministry of Local Housing and related local authorities) throughout the APDL application, renewal, and approval process.
Administrator cum Project Coordinator
Kamivas Sdn Bhd
04.2023 - 08.2025
Coordinate and maintain all project drawings (Architectural, Structural, M&E) with consultants.
Prepare and submit applications for Occupational Certificate (OC) statutory approvals (DBKK, Bomba).
Track and update submission statuses.
Manage project documentation (contracts, permits, inspection reports) and maintain organized physical and digital filing systems.
Act as a central point of contact between subcontractors, and internal teams.
Schedule meetings, draft minutes, and follow up on action items.
Process purchase orders and track deliveries of materials.
Maintain inventory records and coordinate site updates.
Prepare site progress reports by weekly.
Monitor project timelines and flag delays proactively.
Head of Operations & Personal Assistant
Prota Asia Sdn Bhd
05.2019 - 02.2023
Led and optimized office operations, streamlining procurement, facility management, and workflow efficiency.
Developed and enforced company policies, procedures, and operational standards to drive productivity.
Managed vendor contracts, service providers, and lease agreements, ensuring compliance and timely payments.
Oversaw office inventory, maintenance, invoicing, and administrative functions.
Recruit, managed staff, ensuring high performance and efficiency.
Provided executive support to senior management, managing schedules, travel, and appointments.
Coordinated meetings, prepared reports and minutes, and handled confidential correspondence.
Acted as a liaison between internal teams and external stakeholders to facilitate smooth communication.
Managed both personal and professional tasks for management, ensuring seamless day-to-day operations.
Senior Admin & Project Head
AIA Insurance Agency Force Association Malaysia (AIAFAM)
04.2009 - 02.2019
Oversaw day-to-day operations of the administrative department, optimizing workflow and enhancing staff productivity.
Developed and implemented administrative systems, policies, and procedures, resulting in streamlined operations and increased efficiency.
Managed office logistics, including inventory control, ensuring essential supplies were maintained and equipment was fully operational.
Led the planning, execution, and promotion of various corporate events, meetings, conferences, and training sessions, enhancing communication and collaboration.
Coordinated with cross-functional teams and external sponsors to plan and execute events according to set objectives and budgets.
Analyzed audience needs and feedback, ensuring a high level of participant satisfaction.
Maintained event calendars and department schedules, facilitating effective communication and coordination among team members.
Organized and documented meetings, producing agendas and official minutes to track discussions and decisions made.
Managed all aspects of event logistics, including venue selection, catering, and entertainment, negotiating contracts to secure favorable terms.
Developed and monitored budgets for events, tracking expenditures, processing invoices, and ensuring adherence to financial guidelines.
Provided comprehensive support to event registrants, handling cancellations, updates, and refunds to maintain positive relationships.
Conducted post-event evaluations to identify successes and areas for improvement, enhancing future event planning processes.
Marketing & Business Development
Acetai Corporation Sdn Bhd
01.2007 - 03.2009
Transitioned into the Marketing Department after three years, supporting the planning and execution of marketing campaigns, product launches, exhibitions, and promotional events.
Coordinated closely with the Sales and Marketing teams to ensure successful implementation of promotional activities and strengthen brand visibility.
Liaised with external vendors, suppliers, and internal stakeholders to ensure timely delivery of marketing materials and campaign execution.
Prepared campaign performance reports and market analysis to support management decision-making and future marketing initiatives.
Sales Coordinator
Acetai Corporation Sdn Bhd
03.2003 - 12.2006
Managed daily customer orders, sales documentation, and service inquiries via phone and email, ensuring timely order fulfilment and high customer satisfaction.
Prepared quotations, coordinated product deliveries, and maintained accurate sales records while supporting the sales team with pricing updates, promotional campaigns, and product information.
Compiled monthly sales performance reports and customer analytics to business growth.
Streamlined documentation and administrative workflows, improving operational efficiency and reducing processing turnaround time.
Education
Bachelor in Business Admin (BBA) -
European University
08-2010
Post Graduate Diploma - Marketing
Chartered Institute of Marketing
02-2002
Skills
Project management
Project planning
Timeline tracking
Meeting coordination
Progress reporting
Operations management
Vendor management
Contract administration
Budget monitoring
Stakeholder communication
Timeline
Marketing Strategist & Planner
Tapak Mewah Sdn.Bhd.
08.2025 - Current
Administrator cum Project Coordinator
Kamivas Sdn Bhd
04.2023 - 08.2025
Head of Operations & Personal Assistant
Prota Asia Sdn Bhd
05.2019 - 02.2023
Senior Admin & Project Head
AIA Insurance Agency Force Association Malaysia (AIAFAM)
Brand Strategist / Creative Planner at Droga5 Tokyo (Part Of Accenture Song)Brand Strategist / Creative Planner at Droga5 Tokyo (Part Of Accenture Song)