CHOO CHEE CHOONG
Summary
Analytical and results-oriented professional with expertise in data analytics, business development, and social media strategy. Proficient in Python, SQL, R, and machine learning, with a strong track record of driving business performance through data-driven insights. Experienced in developing financial models, optimizing revenue management, and executing effective marketing campaigns. Skilled in cross-functional collaboration and client management.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Intern, Data Analytics
Teleport Commerce Malaysia Sdn.Bhd
07.2024 - 10.2024
- Teleport, a subsidiary of AirAsia, is an air cargo service provider specializing in rapid and efficient transportation of goods across Southeast Asia.
- Assisted in the analysis of large datasets to identify trends and patterns, resolving revenue issues and improving overall performance in Q3.
- Developed and maintained dashboards and reports to track key performance metrics and support decision-making processes.
- Utilized Python and BigQuery to perform data cleaning, transformation, and visualization for accurate reporting.
- Supported the creation of detailed, technical financial models to value potential acquisition targets and optimize revenue management.
- Collaborated with cross-functional teams to gather data requirements and provide analytical support, leading to the development of actionable insights.
Business Development Executive
Catson Group Sdn.Bhd
03.2023 - 12.2023
- Catson Group, established in 2016, excels in innovative product development, boasting over 10,000 members and international recognition with the SME100 Award in 2020 for rapid growth and business excellence
- Develop and refine project tokenomics, ensuring alignment with business objectives
- Strategize and implement product roadmaps, from conception to launch
- Utilize data analytics and user research to inform decision-making and enhance product value
- Facilitate communication between developers and clients, managing proposals, requirements, user stories, and high-level presentations
- Execute targeted digital marketing campaigns to expand product reach and engagement
- Lead the transformation of traditional retail operations into a comprehensive e-commerce platform.
Education
Bachelor in Computer Science - Data Science
Multimedia University
Cyberjaya, Selangor, Malaysia10.2025
International A Levels -
HELP Academy
Sijil Peperiksaan Malaysia (SPM) -
SMJK Sam Tet
Ipoh, PerakSkills
- Python
- SQL
- R Programming
- Java
- Algorithm development
- Quantitative Trading
- Machine Learning
- Project Management
- Negotiation
- Digital Marketing
Projects
Cybotrade, Kuala Lumpur
Quantitative Data Analyst & Social Media Specialist
October 2023 - Present
- Directed branding and strategic marketing for Cybotrade through various social media channels, cultivating a strong brand reputation by disseminating educational content related to automated trading.
- Designed and developed a user-friendly automated trading platform, enhancing strategy creation and backtesting capabilities with a proprietary Python library.
- Assisted the team in designing crypto quantitative trading strategies, developing, testing, and optimizing algorithmic trading strategies.
- Identified new trading ideas and investment opportunities by researching and analyzing large data sets to find patterns.
- Developed risk management tools, including achieving a Sharpe Ratio Portfolio of 2.9.
Certification
- Google Analytics Individual Qualification, 2023 - 2024
- Google Analytics 4 Strategy Consulting Virtual Experience Program, 2023 - Present
- IAB Digital Marketing and Media Foundations Certification, 2020 - 2021
- Microsoft Office Specialist, 2017 - Present, Excel 2016, Outlook 2016, Word 2013, PowerPoint 2016
Languages
English
Chinese
Malay
Cantonese
Timeline
Intern, Data Analytics
Teleport Commerce Malaysia Sdn.Bhd
07.2024 - 10.2024
Business Development Executive
Catson Group Sdn.Bhd
03.2023 - 12.2023
Bachelor in Computer Science - Data Science
Multimedia University
International A Levels -
HELP Academy
Sijil Peperiksaan Malaysia (SPM) -
SMJK Sam Tet
- Google Analytics Individual Qualification, 2023 - 2024
- Google Analytics 4 Strategy Consulting Virtual Experience Program, 2023 - Present
- IAB Digital Marketing and Media Foundations Certification, 2020 - 2021
- Microsoft Office Specialist, 2017 - Present, Excel 2016, Outlook 2016, Word 2013, PowerPoint 2016
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