CHONG SIU HANG

Key Responsibility

• Resolved operational issues appropriately and quickly for minimal disruption to workflow.
• Translated senior management directives into actionable front-line policies and implemented changes with staff.
• Executed comprehensive inventory management, preventing stockouts and overstock situations.
• Led team of 2 assistance executive to achieve KPI targets and successfully complete assigned projects.
• Developed eye-catching visual merchandise displays for enhanced store aesthetics.
• Reviewed sales data and modified store layouts to optimise sales.

Key Achievements

• 2023-2024: Marketing in-charge of Klang (Bukit Tinggi Aeon Mall, Klang Parade) & South Area (Bukit Indah Aeon Mall, Paradigm Mall Johor Bahru, Southkey Megamall, Tebrau City Aeon Mall, Komtar JBCC, Johor Bahru City Square)
• 2024-2025: Marketing in-charge of Putrajaya & Kuala Lumpur area (IOI City Mall Putrajaya, Sunway Velocity, Melawati Mall, Pavilion Bukit Jalil) & Kuantan area (Kuantan City Mall)
• May - July 2024: Main planner of closure and re-opening of Brands Outlet IOI City Mall (renovation purpose).
• Oct - Dec 2024: Main planner of closure and re-opening of Brands Outlet Sunway Velocity (renovation purpose).
• Created template of incident reports of various scenario related to stock discrepancy which caused SAP system record not tally with exact quantity of physical stocks.
• Created template of non-compliance reports related to daily sales report which caused exact sales receive not tally with system.
• Created SOP of stock take online mode via Zebra scanner.
• Liaised with Telekom Malaysia & TIME account manager to upgrade all outlets internet to 5G internet.

Key Responsibilities

• Identified and resolved operational issues impacting productivity, performance or profitability.
• Partnered with management team to optimise operations and reduce costs.
• Reported financial issues in outlets and worked with finance department and top management to resolve them.
• Boosted sales by implementing visual merchandising standards, enhancing store appeal.
• Enhanced store sales through strategic visual merchandising aligned with market trends & customers preferences.
• Monitored and updated stock levels and inventory databases.
• Analysed best-selling items through sales reports and do allocation in between outlets to boost sales.
• Led stock take procedures bi-annually, ensuring accuracy in inventory records.

Key Achievements

• 2019-2020: Marketing in-charge of Petaling Jaya area (One Utama, The Starling, Ikano Power Centre, IOI Mall Puchong) & Genting area
• March 2020: Person in-charge of biggest clearance fair of the year at Brands Outlet IOI Puchong Mall
• 2021-2022: Marketing in-charge of Shah Alam, Subang Jaya, Putrajaya area (Sunway Pyramid, Shah Alam Aeon Mall, IOI City Mall Putrajaya, Lotus Kajang) & North area (Aman Cental Kedah, Sunway Carnival Penang, Bukit Mertajam Aeon Mall)
• Stock take planner by setting all outlets stock take dates in master calendar and providing assistance in marketing and operations activities.

• Gained foundational knowledge in operations, virtual merchandising and inventory control processes
• Worked closely with mentors to enhance leadership and managerial skills.