CHLOE LIM
Senior Marketing / Content Marketing
Petaling Jaya
Summary
Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies. Prepared to leverage 9 years of marketing experience to take on dynamic new role.
Overview
12
12
years of professional experience
6
6
years of post-secondary education
3
3
Languages
Work History
Senior Marketing Specialist
Kaspersky
04.2023 - 07.2023
- Maximized marketing efforts by developing and localizing content for corporate communications and newsletters in SEA region
- Wrote engaging and successful marketing, advertising, and email copies
- Planned marketing initiatives and leveraged referral networks to promote business development
- Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials
- Tracked event expenses to maintain budget
- Designed and implemented advertising and public relations activities
- Updated customer database and generated lists and counts for direct marketing projects
- Utilized specialized software to capture and process data
Senior Regional Marketing
Sunline
05.2017 - 04.2023
- Continually maintained and improved company's reputation and positive image in markets served
- Devised content strategy to effectively engage target audiences
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral
- Wrote and distributed press releases to increase brand visibility
- Generated sponsorships with related and partnering entities to enhance marketing objectives
- Drove planning, deployment, management, and monitoring of localized marketing campaigns in the SEA region
- Managed budget allocation and resource utilization to maximize marketing ROI
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns
- Conducted market research to identify new opportunities and target markets
- Coordinated with design and media teams to develop high-quality creative assets
Assitant Country Marketing Manager
Hewlett Packard Enterprise
11.2015 - 05.2017
- Main person responsible in localizing marketing content for Malaysia market, producing content for newsletters, brochures, event collaterals, etc
- Managed workflow between staff, coordinating documents, planning, and creative material distribution
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization
- Assisted Country Marketing Manager in the planning, execution, post event reporting & alliance partner funding management
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
- Led marketing agencies with an average team of 5 members to drive exceeding 3 account-based events, 5 lead generation campaigns & partner led summits for each business pillar monthly..
- Maintained documentation, detailing assignments, in-progress work and completed project milestones
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue
Client Servicing Executive
Apostrophe Marketing Sdn Bhd
09.2013 - 11.2015
- Planning, implementing and executing on-site marketing services for clients in our portfolio
- Coordinated and executed marketing campaigns to help customers generate new leads and sales opportunities
- Maintained current understanding of market conditions, compliance standards and best practices
- Listened and responded to customer requests and forwarded necessary information to superiors
- Interpreted clients' needs and introduced services to fit specific requirements
- Built and managed relationships with key clients and partners to drive growth
Sales and Application Specialist
Delta Medisains Sdn Bhd
05.2011 - 09.2013
- Managed customer support and program management
- Providing comprehensive marketing, sales and training services for the Neuro departments of healthcare providers
- Prepared cost estimates and bid documents by studying customer RFPs and consulting with sales managers
- Liaised with assigned accounts to foster relationship development
- Attended trade shows and seminars to promote products and network with industry contacts
Education
MBA - Masters of Business And Administration
Victoria University
Malaysia 01.2013 - 03.2015
Bachelor of Science - Biomedical Science
MonashUniversity
Malaysia 04.2008 - 11.2011
Skills
Content Marketing & Strategy
Additional Information
- Content strategy and copywriting in different forms & for various platforms, creating compelling and engaging content for newsletters, social media posts, and other marketing materials
- Strategizing, deploying, managing, and monitoring marketing campaigns for Southeast Asia region
- Market research and analysis that contribute industry insights for strategic planning and business expansion
- Optimizing workflow efficiency, prioritizing tasks and meeting deadlines without compromising work quality
- Committed to fostering open dialogue, promoting understanding and common achieving goals through effective communications
- Demonstrated ability to work efficiently between teams and maintaining positive dynamics
References
Angel Tan,
VP of Business Development, Sunline +6012 381 8096
OwYong Tan Ling
Partner Business Manager, SAP Malaysia +6012 323 5252
Timeline
Senior Marketing Specialist
Kaspersky
04.2023 - 07.2023
Senior Regional Marketing
Sunline
05.2017 - 04.2023
Assitant Country Marketing Manager
Hewlett Packard Enterprise
11.2015 - 05.2017
Client Servicing Executive
Apostrophe Marketing Sdn Bhd
09.2013 - 11.2015
MBA - Masters of Business And Administration
Victoria University
01.2013 - 03.2015
Sales and Application Specialist
Delta Medisains Sdn Bhd
05.2011 - 09.2013
Bachelor of Science - Biomedical Science
MonashUniversity
04.2008 - 11.2011
Similar Profiles
Sara Al OthmanSara Al Othman
Key account manager at KasperskyKey account manager at Kaspersky
Thinashni KumarThinashni Kumar
Senior Telemarketing Sales – MEA Region at Kaspersky Concentrix MalaysiaSenior Telemarketing Sales – MEA Region at Kaspersky Concentrix Malaysia
GAURAV BHATNAGARGAURAV BHATNAGAR
Enterprise Group Manager at Kaspersky LabEnterprise Group Manager at Kaspersky Lab