Chip Liang Lim
Marketing Manager
Kuala Lumpur
Summary
Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.
Overview
3
3
years of professional experience
6
6
years of post-secondary education
5
5
Languages
Work History
Social Media Manager
4e Exchange
11.2023 - 02.2024
- Designed and implemented social media strategies to align with business goals.
- Analyzed and reported social media and online marketing campaign results.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Increased customer engagement through social media.
- Developed and implemented tracking systems to measure results of posts and campaigns.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Suggested and implemented new features to develop brand awareness.
Head of Community Manager/Content & Social Media Manager
Avocado DAO
06.2022 - 11.2023
- Set up and Manage Avocado DAO's Telegram Groups
- Manage and update Avocado DAO's Twitter Daily
- Hosted Multiple AMAs in Avocado DAO's discord
- Develop and promote Avocado DAO's brand, images and identity to the media and public.
- Collaborate with other departments to develop integrated branding and public relations strategies.
- Review marketing materials and documents for brand accuracy and trending design.
- Research latest market trends and analyze the data to develop public relations strategies and tactics.
Community Manager/AMA Hoster
Beefy Finance
12.2021 - 06.2022
- Hosted multiple AMAs in Beefy Telegram.
- Site and docs translation for Beefy Finance.
- Manage Beefy's Chinese and English Telegram and Discord community.
Community Manager/Marketing Manager's Assistant
Moonpot.com
08.2021 - 12.2021
- Organized and executed the launch of English and Chinese Telegram communities.
- Manage Moonpot's Chinese and English Telegram and Discord communities.
- Represent Moonpot as an AMA speaker in different communities.
- Translate Moonpot.com's Dapp to Chinese.
Education
Bachelor of Law - Law
University of London
United Kingdom 04.2017 - 10.2022
Skills
Promotion tactics implementation
Online marketing strategies
Online presence monitoring
Content and digital asset management
Strategic planning
Business Development
Marketing analytics
Social Media Management
Social media coordination
Teambuilding
Timeline
Social Media Manager
4e Exchange
11.2023 - 02.2024
Head of Community Manager/Content & Social Media Manager
Avocado DAO
06.2022 - 11.2023
Community Manager/AMA Hoster
Beefy Finance
12.2021 - 06.2022
Community Manager/Marketing Manager's Assistant
Moonpot.com
08.2021 - 12.2021
Bachelor of Law - Law
University of London
04.2017 - 10.2022