CHING YI HENG STEVEN
Sales & Marketing
Kuala Lumpur
Summary
Accomplished Head of Sales & Marketing at Public Crane Heavy Equipment Sdn Bhd, adept in strategic planning and competitor analysis. Spearheaded market expansion and product innovation, achieving significant sales growth. Excelled in fostering client relationships and leveraging marketing analytics for informed decision-making. Demonstrates strong leadership and analytical skills, with a proven track record of surpassing sales performance targets
Overview
10
10
years of professional experience
Work History
Head of Sales & Marketing
Public Crane Heavy Equipment Sdn Bhd
04.2023 - Current
- Increased sales revenue by implementing strategic marketing campaigns and fostering strong client relationships.
- Streamlined internal processes for improved efficiency, reducing overhead costs and increasing profitability.
- Collaborated with cross-functional teams to develop innovative products that met customer needs and drove business growth.
- Drove organizational change by reevaluating company structure to better align departments with overall goals.
- Enhanced customer loyalty by developing tailored solutions that addressed their unique challenges and promoted long-term success.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Assistant Manager (Sales & Operation)
Public Crane Heavy Equipment Sdn Bhd
9 2018 - 04.2023
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Improved customer satisfaction by addressing and resolving complaints promptly.
- Collaborated with the management team to develop strategic plans for business growth and improvement.
- Boosted employee morale by recognizing outstanding performance and celebrating team accomplishments.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
Senior (Sales & Operation)
Jaya Upaya Machinery Sdn Bhd
10.2016 - 09.2018
- Ensured strict compliance with industry regulations through diligent monitoring and timely updates to policies and procedures.
- Improved operational efficiency by streamlining processes and implementing innovative solutions.
- Delivered consistently high-quality customer service experiences by driving adherence to best practices throughout all aspects of operation management.
- Monitored key performance indicators to identify trends, anticipate challenges, and develop proactive solutions.
- Identified new market opportunities through detailed competitor analysis that guided successful product launches.
- Updated and resolved incidents and managed accessorial charges objectively while maximizing profit.
Senior Business Development Executive
Firstlink Sdn Bhd
07.2014 - 10.2016
- Increased client base by identifying potential opportunities and establishing new relationships with key decisionmakers.
- Utilized advanced data analysis tools to track sales performance metrics, identify areas for improvement, and develop targeted strategies for growth.
- Expanded market presence by researching industry trends, analyzing competitors'' strategies, and adjusting sales tactics accordingly.
- Improved business performance by consistently surpassing revenue targets through proactive lead generation and relationship management.
- Cultivated strong relationships with existing clients to ensure customer satisfaction, repeat business, and referral opportunities.
Education
Bachelor of Marketing, Principles of Marketing, Managing Human Resources, Employ ability and Entrepreneurship, Marketing Plan, Business Plan, Strategic Management, Global Market Research - undefined
University of Hertfordshire
Higher Secondary/Pre-U/"A" Level - undefined
Hin Hua High School
Skills
Interpersonal And Communication Skills
Sales & Marketing Skills
Planning & Research
Customer Management
Problem Solving Skills
Network Management
Project Management
Languages
Bahasa Malaysia
Advanced
C1
English
Advanced
C1
Mandarin
Advanced
C1
Timeline
Head of Sales & Marketing
Public Crane Heavy Equipment Sdn Bhd
04.2023 - Current
Senior (Sales & Operation)
Jaya Upaya Machinery Sdn Bhd
10.2016 - 09.2018
Senior Business Development Executive
Firstlink Sdn Bhd
07.2014 - 10.2016
Assistant Manager (Sales & Operation)
Public Crane Heavy Equipment Sdn Bhd
9 2018 - 04.2023
Bachelor of Marketing, Principles of Marketing, Managing Human Resources, Employ ability and Entrepreneurship, Marketing Plan, Business Plan, Strategic Management, Global Market Research - undefined
University of Hertfordshire
Higher Secondary/Pre-U/"A" Level - undefined
Hin Hua High School
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