Summary
Overview
Work History
Education
Skills
Languages
Extra
Timeline
Hi, I’m

Ching Chee Hui

Kuala Lumpur
Ching Chee Hui

Summary

Dynamic and results-driven professional with extensive experience in IT management, community engagement, and marketing strategy. Highly skilled in building strong online communities, executing engaging campaigns, and delivering creative content. Seeking to contribute my expertise to a growth-driven company like Powerwell.my, leveraging my technical background and community management experience.

Overview

14
years of professional experience

Work History

Bapetaverse by A BATHING APE

Community Manager
01.2022 - Current

Job overview

  • Managed vibrant Web3/NFT communities, fostering engagement and providing education on blockchain, NFTs, minting, and wallet safety
  • Executed successful community campaigns, including giveaways, Twitter Spaces, and AMAs to strengthen holder loyalty and project visibility
  • Collaborated with marketing, design, and development teams to align community updates with overall project goals
  • Managed social media platforms (Discord, Telegram, X/Twitter, Instagram) to engage users and maintain a secure environment
  • Ensured brand consistency with BAPE's premium streetwear tone and culture
  • Acted as the liaison between community members and the core team, driving feedback and improving feature development



Lootz Sdn Bhd

Marketing Officer
07.2023 - 01.2025

Job overview

  • Led strategic marketing efforts across social media, CRM, and offline channels, driving engagement through seasonal promotions, lucky draws, and flash sales.
  • Managed end-to-end content development, including visual design using Canva and performance tracking in Excel.
  • Oversaw social media platforms (Instagram, TikTok, Facebook), ensuring consistent branding and growth.
  • Collaborated with video editors, scriptwriters, and influencers to execute high-impact campaigns such as the Mystery Box series.
  • Initiated consignment partnerships to diversify revenue streams and boost brand visibility.
  • Built and managed online communities, provided customer support, and facilitated user onboarding to enhance the customer journey.

Adem Locktronic System Sdn Bhd

IT Manager
09.2011 - 05.2012

Job overview

  • Programmed and set up server systems for hotel lock systems at high-profile locations like Hilton PJ, Best Western, and The Danna Hotel.
  • Delivered product function presentations and demonstrations to clients.
  • Trained hotel staff on software usage, keycard issuance, and access management.
  • Managed customer relationships, offered annual maintenance packages, and successfully closed sales through follow-ups and quoting.

Education

Politeknik Shah Alam

Diploma from Electronic Engineering (Control)
01.2009

Skills

  • Community Management
  • Social media management
  • Marketing & Campaigns
  • Content Creation & Design
  • Technical Skills
  • Proficient in MS Office Suite
  • Experienced with Canva and Capcut
  • Staff training
  • Digital content creation
  • CRM system proficiency

Languages

English
Bahasa Melayu
Mandarin
Hokkien
Cantonese
Tamil

Extra

https://www.instagram.com/lootz.my https://www.tiktok.com/@lootz.msia https://www.instagram.com/bapetavers https://x.com/bapetaverse https://discord.com/invite/bapevolution

Timeline

Marketing Officer

Lootz Sdn Bhd
07.2023 - 01.2025

Community Manager

Bapetaverse by A BATHING APE
01.2022 - Current

IT Manager

Adem Locktronic System Sdn Bhd
09.2011 - 05.2012

Politeknik Shah Alam

Diploma from Electronic Engineering (Control)

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Ching Chee Hui