Summary
Overview
Work History
Education
Skills
References
Interests
Accomplishments
Training
Strengths
Special Projects
Timeline
Generic
Chin Kian Loong

Chin Kian Loong

Senior Manager
Bandar Sri Damansara

Summary

Passionate to contribute and add value with my proven leadership, management skill and share my experiences in automotive management. I am strongly enthusiastic and highly competitive. Highly experience in full spectrum of automotive business. Proven with robust track records in developing great results to the organization and achieving goals.

Overview

21
21
years of professional experience

Work History

Senior Manager

PRO-NET, PROTON
02.2025 - Current
  • Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
  • Implemented and developed operational standards, policies and procedures.
  • Held monthly meetings to create business plans and workshops to drive successful business.
  • Provided strong leadership to enhance team productivity and morale.

General Manager

BYD - Harmony Auto
01.2024 - Current
  • Establishing a new company and outlet in Malaysia, involving collaboration with key stakeholders such as principals, distributors, architects, and local authorities. The oversight of a 3S dealership encompasses a broad range of responsibilities, from setting up a competent team across various departments like HR, Sales, Marketing, Aftersales, and Logistics, to hiring, training, and motivating department managers to achieve excellence in their respective roles.
  • Directing and monitoring the functions of dealership management and supervisory personnel, ensuring that performance evaluations are conducted regularly to maintain a high standard of service and to capture a significant market share. In the realm of Sales and Marketing, it is essential to assist in the creation of cost-efficient advertising programs and to develop merchandising strategies that not only increase sales but also enhance brand visibility.
  • Strategic internal planning is vital for formulating sales and marketing strategies that aim to capture market shares and improve sales numbers. This involves conducting periodic reviews of market surveys, customer research, market conditions, competitors’ data, and government policies, followed by implementing strategic action plans to identify new potential clients and markets.
  • Financial oversight includes the review of monthly, quarterly, and annual financial statements to ensure accuracy and completion, alongside monitoring the daily operating control (DOC) to recommend improved courses of action where necessary. Leading meetings with department heads to align on yearly and monthly sales and aftersales targets is another critical responsibility.
  • Developing and approving promotional campaigns and incentive schemes, as well as being responsible for the implementation of sales efficiency projects, defining training needs for outlets, and managing special projects to enhance outlet performance. Working closely with distributors and principals to ensure that all Key Performance Indicators (KPIs) are met and that all parties are aligned with the same objectives.
  • Ensuring customer satisfaction and resolving any complaints that department managers cannot rectify is paramount. This also includes monitoring and supporting the implementation of branch standards, guidelines, and policies to maintain a consistent corporate image.
  • Compliance and reporting are critical, with the need to ensure the accuracy and completion of monthly financial statements. This comprehensive approach ensures the successful establishment and operation of a dealership, driving towards achieving market leadership and developing a mass market presence.

Branch Operation Manager

Motor Image (Malaysia) Subaru
01.2023 - 01.2024
  • Oversee and administer 4 branches.
  • Responsible in leading role capturing market share and to develop mass market.
  • Formulate sales and marketing strategy in the region through strategic planning and network development.
  • Conducts periodic review of market surveys, customer research, market conditions, competitors’ data, government policies and implements strategic action plan to identify new potential clients and market.
  • Defined branches’ yearly wholesale and retail target and consistent support to achieve agreed Sales performance.
  • Chair meetings with Sales Managers on yearly and monthly Sales & Production forecast in accordance with branches’ target.
  • Develop and approve promotional campaign and incentive scheme.
  • Consistently visiting branches to supervise the managers and operation, facilitate and provide explicit direction and ideas.
  • Responsible for implementation of sales efficiency projects, defining branches’ training needs and management of special projects to enhance outlet performance.
  • Work closely with the regional operational and technical teams to ensure continuous improvement of Subaru vehicle sales.
  • In charge for overall branches - Subaru business development, costing, sales forecasting and progress schedule.
  • Monitor and support implementation of branches standard, guideline (Corporate Image) and policies.
  • Outlet HQ

State Manager

PROTON EDAR SDN BHD (OEM/Manufacturer)
01.2019 - 01.2020
  • Oversee and administer 10 dealerships.
  • Responsible in leading role capturing market share and to develop mass market.
  • Formulate sales and marketing strategy in the region through strategic planning and network development.
  • Conducts periodic review of market surveys, customer research, market conditions, competitors’ data, government policies and implements strategic action plan to identify new potential clients and market.
  • Defined dealers’ yearly wholesale and retail target and consistent support to achieve agreed Sales performance.
  • Chair meetings with Dealer Owner and Sales Managers on yearly and monthly Sales & Production forecast in accordance with dealers’ target.
  • Develop and approve promotional campaign and incentive scheme. Review dealers’ margin and yearly bonus.
  • Working Capital: Conduct meeting session with Dealer owners in ensuring sufficient working capital (share capital) and guide/advice in their P&L and Balance sheet.
  • Cooperation with Banks HQ to facilitate dealers with sufficient bank facilities/bank capital in running their business.
  • Stock management: Ensuring outlet conform to 1.5 months of Stockholding throughout the year with strategic working capital planning.
  • Identify and appointing potential new dealers and terminate non-performing dealers in accordance with contract.
  • Consistently visiting outlets to supervise the managers and operation, facilitate and provide explicit direction and ideas.
  • Oversee the construction of dealership from beginning until completion stage, by ensuring that all structures, forms and functionalities are conforming to Geely (Proton) standards.
  • Act as a dealer’s business consultant, to provide leadership and guidance to increase sales and aftersales output and profitability.
  • Responsible for implementation of sales and aftersales efficiency projects, defining dealers’ training needs and management of special projects to enhance outlet performance.
  • Work closely with the operational and technical teams to ensure continuous improvement of Geely (Proton) vehicle sales.
  • In charge for Regional Geely - Proton business development, costing, sales forecasting and progress schedule.
  • Monitor and support implementation of Dealer standard, guideline (Corporate Image) and policies.
  • To ensure sufficient Demo Vehicles and Courtesy Vehicles to sustain retail growth & improve customer satisfaction (SSI).
  • Outlet HQ

Head of Sales

BMW Quill Automobiles
01.2018 - 01.2019
  • Reports to Dealer Principal
  • Spearheading operation to achieve Excellence Club within top 2 dealership in Diamond category.
  • Responsible with sales growth, profit & loss, customer satisfaction index (NPS), Sales processes, Mystery Shopper, Marketing, Stock management, outlet facility & standards and human resources matters.
  • To plan and execute high impact sales strategies & standards in accordance to company business plan to achieve and hit KPIs.
  • To manage expenses and model mix to maximize net profit
  • To inculcate “Customer First Philosophy” in outlet to achieve excellent customer satisfaction.
  • To coach, motivate & promote strong teamwork in outlet to achieve desired productivity level.
  • Building subordinate through identifying training needs & develop potential candidate in line with succession plan.
  • Managed service customer related issues.
  • Manage trade in vehicles documentation and processes to maintain company set target of trade in units.
  • Outlet PJ
  • Outlet Status Diamond

Branch Manager

Topmak (UMW used car division)
01.2014 - 01.2017
  • Reports to the Regional Operation Manager.
  • Understanding and knowing market/finance used vehicle guide movement.
  • Assist new vehicle Toyota & Lexus sales to improve order bank.
  • To maintain and improve net profit, gross contribution and net contribution for the company.
  • To manage total number of appraisal conducted by valuer from new vehicle sales outlets, to maintain a minimum of 25% conversion rate. As at YTD July = 38%.
  • To achieve yearly traded in unit of vehicles.
  • To manage trade in ratio.
  • To manage dispose of vehicle via retail and wholesale channel with profitability level for retail and wholesale.
  • To manage and ensure stocks are dispose within lead time. To ensure retail stock are to be retail out within KPI. Aging retail stocks are to be channel out as wholesale to minimize stock holding.
  • To maintain all stocks at not more than 1 month old.
  • To manage refurbishment cost within guideline.
  • To maintain Toyota retail sales volume.
  • To maintain and increase the productivity of Sales advisor and valuers
  • To expand used car dealer networks.
  • To monitor additional income eg, HP, insurance renewal and new case insurance.
  • To handle customer complaint.
  • Outlet PJ
  • Outlet Status Big

Branch Manager

UMW Toyota Motor Sdn.Bhd
01.2011 - 01.2013
  • Reports to the Assistant General Manager (Central).
  • To manage outlet operation inclusive of sales performance, profit & loss, customer satisfaction index, outlet facility & standards and human resources matters.
  • To plan and execute sales strategies & standards in accordance to company business plan.
  • To manage expenses and model mix to maximize net profit.
  • To inculcate “Customer First Philosophy” in outlet to achieve excellent customer satisfaction.
  • To coach, motivate & promote strong teamwork in outlet to achieve desired productivity level.
  • Building subordinates through identifying training needs & develop potential candidatein line with succession plan.
  • Handled service customer related issues.
  • Manage trade in vehicles documentation and processes and to maintain company set target of trade in units.
  • To handle fleet customer eg. TNB, TELEKOM, POS and MOH
  • Outlet Bukit Tinggi, Klang
  • Outlet Status Medium

Branch Manager

UMW Toyota Motor Sdn.Bhd
01.2009 - 01.2010
  • Reports to the Assistant General Manager (Central).
  • To manage outlet operation inclusive of sales performance, profit & loss, customer satisfaction index, outlet facility & standards and human resources matters.
  • To plan and execute sales strategies & standards in accordance to company business plan.
  • To manage expenses and model mix to maximize net profit.
  • To inculcate “Customer First Philosophy” in outlet to achieve excellent customer satisfaction.
  • To coach, motivate & promote strong teamwork in outlet to achieve desired productivity level.
  • Building subordinate through identifying training needs & develop potential candidate inline with succession plan.
  • Handled service customer related issues.
  • Manage trade in vehicles documentation and processes and to maintain company set target of trade in units
  • To handle fleet customer eg. Safeguard Securicor
  • Outlet Rawang
  • Outlet Status Medium

Sales Executive

UMW Toyota Motor Sdn. Bhd.
01.2007 - 01.2008
  • Reports to the Branch Manager
  • Responsible to achieve monthly and yearly sales targets.
  • To resolve customer complaints.
  • To motivate & promote strong teamwork among all staffs towards sales target.
  • To plan & organize sales activities to capture potential market.
  • Manage new vehicle stocks allocation.
  • Manage trade in valuation.
  • To handle fleet customer eg, ORIX , Jabatan Insolvensi
  • Outlet Cheras
  • Outlet Status Premium

Sales Executive

UMW Toyota Motor Sdn. Bhd.
01.2005 - 01.2006
  • Reports to the Branch Manager
  • Responsible to achieve monthly and yearly sales targets.
  • To resolve customer complaints.
  • To motivate & promote strong teamwork among all staffs towards sales target.
  • To plan & organize sales activities to capture potential market.
  • Manage new vehicle stocks allocation.
  • Manage trade in valuation.
  • Outlet Federal Highway
  • Outlet Status Premium

Education

Bachelor of Commerce - E-Commerce, Minor Marketing

Deakin University
01.2000

Diploma - Business Studies

HELP Institute
01.1996

High School - undefined

Sekolah Sri Inai
01.1993

Skills

  • Microsoft Office Word, Excel, Power Point, 3-1 system & AS400 system
  • Communications skill
  • People managing skill

References

Wong Hoe Mun, CEO, TC Euro, Tan Chong, Renault

Interests

I am an outgoing person who enjoys reading, travelling, Scuba Diving, Golf, tennis, running at my leisure time

Accomplishments

  • 2019
  • Achieved YR 2019 2nd Runner up nationwide in terms of Sales Performance - Pahang.
  • 2018
  • Achieved YR 2018 BMW Vision Club Award, Head of Sales for Diamond Category.
  • 2012
  • Achieved YR 2012 sales and customer satisfaction index of score 900.
  • Achieved annual nenkei of 888 units sold and able to make net profit of RM800k for YR 2012.
  • Awarded Appreciation Award for YR 2012 achievement.
  • 2013
  • Achieved YR 2013 sales and customer satisfaction index of score 910.
  • Achieved annual nenkei of 1288 units sold and able to make net profit of RM2m for YR 2013.
  • Awarded Star Award for YR 2013 achievement.
  • 2007
  • Achieved YR 2007 sales and customer satisfaction index of score 900.
  • Achieved Nationwide No. 3 with 2139 units sold and able to make net profit of RM1.65m for YR 2007.
  • Awarded Star Award for YR 2007 achievement.
  • Achieved YR 2007 desired trade in ratio target of 30% of total unit sold
  • 2008
  • Achieved YR 2008 sales and customer satisfaction index of score 920.
  • Achieved Nationwide No. 2 with 2451units sold and able to make net profit of RM2.23m for YR 2008.
  • Achieved YR 2008 desired trade in ratio target of 30% of total unit sold.
  • Awarded Star Award for YR 2008 achievement.
  • Awarded Star Performer for YR 2008
  • Promoted to Branch Manager - Rawang.
  • 2005
  • Achieved YR 2005 sales and customer satisfaction index of score 800.
  • Achieved Nationwide No. 1 with 3098 units sold
  • Awarded Star Award for YR 2005 achievement.
  • 2006
  • Achieved YR 2006 sales and customer satisfaction index of score 890.
  • Achieved Nationwide No. 1 with 2380 units sold
  • Awarded Star Award for YR 2006 achievement

Training

  • Toyota Way
  • Toyota Business Practice (TBP)
  • A3 Reporting format
  • Strategic Leadership Training
  • Outlet Manager Development Program (OMDP) new and used vehicle sales
  • Building Managers the Toyota Way
  • Train The Trainer Program
  • Performance Coaching & Counseling Skills
  • Customer Complaint Handling Skills
  • Planning, Organizing & Delegation
  • QCC/5S Training for Facilitators
  • PMDS – Sales Through the Balance Scorecard
  • Dynamic Sales Training
  • TQE Communication & Customer Centric Thinking
  • Toyota Way in Sales & Marketing
  • New Sales Head Development Program
  • Problem Solving Skills
  • Various Toyota New Model Training
  • Advance Leadership Skills
  • BMW Sales Manager Training

Strengths

  • A strong leadership and interpersonal skills to work as a team with all staffs by practicing 2-way communications, go down to the root cause and motivation.
  • Abnormality Identification & problem solving with good analytical skills and has good ability to work under pressure and multi-task effectively.
  • Well versed with sales and operations planning in the automotive industry. (New, Premium & used vehicles)
  • Well versed with used car market price/finance margin (stand in value).

Special Projects

  • Product trainer for “Proton Exora Vs. Toyota Avanza”.
  • Piloting Supply Chain, Firm Delivery Process
  • Forecast, Plan and execute 3 months stocks
  • Enhance / Minimise stockpile
  • Enhance total logistic and stock control.
  • Sales process Kaizen activities (SPK)

Timeline

Senior Manager

PRO-NET, PROTON
02.2025 - Current

General Manager

BYD - Harmony Auto
01.2024 - Current

Branch Operation Manager

Motor Image (Malaysia) Subaru
01.2023 - 01.2024

State Manager

PROTON EDAR SDN BHD (OEM/Manufacturer)
01.2019 - 01.2020

Head of Sales

BMW Quill Automobiles
01.2018 - 01.2019

Branch Manager

Topmak (UMW used car division)
01.2014 - 01.2017

Branch Manager

UMW Toyota Motor Sdn.Bhd
01.2011 - 01.2013

Branch Manager

UMW Toyota Motor Sdn.Bhd
01.2009 - 01.2010

Sales Executive

UMW Toyota Motor Sdn. Bhd.
01.2007 - 01.2008

Sales Executive

UMW Toyota Motor Sdn. Bhd.
01.2005 - 01.2006

Diploma - Business Studies

HELP Institute

High School - undefined

Sekolah Sri Inai

Bachelor of Commerce - E-Commerce, Minor Marketing

Deakin University

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Chin Kian LoongSenior Manager