Cheryl Loke

Led integrated brand, digital, CRM, trade, partnership, and content marketing initiatives across Malaysia, driving measurable growth through campaign strategy, performance marketing, and cross-functional execution. Delivered commercial impact by improving sales, website traffic, paid media performance, CRM growth, and AI-assisted marketing efficiency.

Led marketing and brand initiatives across Genting Malaysia’s non-gaming businesses, including the F&B portfolio, Gohtong Way, Resorts World Langkawi, and Vietnam market. Supported campaign planning and launch, brand positioning, visual direction, and new touchpoint development, including the rebranding of Flavours of Genting to appeal to a younger market.

Managed brands across Prudential Assurance, Danone Nutrition (Dugro), and Munchy Food Industries, supporting day-to-day brand operations, campaign rollouts, and brand health initiatives. Helped drive awareness and lead gen, and contributed to award-winning work, including a Gold Appies 2021 win for a critical illness campaign.

Supported Nestlé Infant Nutrition brands including NAN, Lactogrow, and Cerelac in a fast-paced digital environment, assisting with daily brand operations and early-stage digital marketing execution. Applied a mobile-first mindset, worked across the digital funnel, and helped launch social content campaigns and brand activations.